Levels of Product and Service Product Name: Itel Mobile Phone (Model: IT 6700). Introduction: Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is core benefit. At the second level‚ product planners must turn the core benefit into actual product. Finally‚ product planners must build an augmented product around the core benefit and actual product by offering additional consumer services and benefits. Now I discuss
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1. Explain various levels of Product with examples? (10 Marks) For many a product is simply the tangible‚ phsysical entity that they may be buying or selling. You buy a new car and that’s the product - simple! Or maybe not. When you buy a car‚ is the product more complex than you first thought? In order to actively explore the nature of a product further‚ lets consider it as three different products - the COREproduct‚ the ACTUAL product‚ and finally the AUGMENTED product. These are known as the
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Levels of product Core product The core product is not the tangible physical product. We can’t touch it. That’s because the core product is the benefit of the product that makes it valuable to us. So with the car example‚ the benefit is convenience the ease at which we can go where we like‚ when we want to. Another core benefit is speed since we can travel around relatively quickly. Actual product The actual product is the tangible‚ physical product. We can get some use out of it. Again with the
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Analysis Las Vegas Sands Corp. Anastassia Laumets 368539 Organisations and Personnel 1 Tutor: Ron Hekman Group: TM1G Table of content: Introduction 4 History 5 Products and services 6 Legal form 7 Structure of a company 8 Stakeholders and environmental factors 9 Mission and vision‚ ambitious‚ plans‚ and strategy 10 Conclusion 11 Reference list 12 Introduction The aim of this assignment is to apply the knowledge of management and organisation of an organisation on example of Las Vegas
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Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
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Question 1: There are three product levels‚ they each add more customer value than the previous level and they constitute a customer value hierarchy. The decision of customers is usually based on the value that they expect to receive from buying and consuming it. The first level is the core benefit. It is the actual or fundamental benefit that the customer seeks when he buys the product. It is need to the most basic need that he/she wants to satisfy. For example‚ someone will go buy a red bull
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Leaving Las Vegas and Drunks are two films created in the 1990’s that attempt to accurately depict the hardships of addiction involving Alcohol Use Disorder. Leaving Las Vegas‚ a 1995 film‚ depicts an alcoholic and nightwalker’s last resort to find something special after a lifelong struggle to stay afloat. Director Mike Figgis recruits actors Nicolas Cage and Elisabeth Shue for the main roles Ben and Sera. Ben turns to alcohol after his wife and child abandon him‚ and after breaking down and quitting
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Las Vegas‚ Nevada is known by its nickname “sin city” and is most commonly associated with its large casinos and “I ran away and got married” wedding chapels. However‚ there’s a lot more to this famous city that most people aren’t familiar with. From extravagant stage productions to hands-on educational attractions‚ there really is something new around every corner. The Las Vegas strip features numerous attractions and attracts almost forty million people every year. One of Vegas’s most known
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MGMT102: STRATEGY LAS VEGAS SANDS CORP. Table of Contents Executive Summary 4 Company Profile 4 The External Environment 5 Environmental Analysis 5 Industry Analysis 7 Competitor Analysis 9 Future Trends 10 The Internal Environment 11 Resources 11 Capabilities & Core Competencies 14 Value Chain Analysis 17 Performance Analysis 18 Strategic Issues 19 Recommendations 20 Reducing the Reliance on Debt 20 Las Vegas: Pursuing New Business Level Strategies 21 Building
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The Beautiful Las Vegas I went on a trip to Las Vegas for Christmas one year and it was a trip that I would never forget. When we arrived in Las Vegas we stayed in the Luxor Hotel. The Luxor in Las Vegas is a good place to go because of the luxury of the hotel‚ the exquisite food‚ and magnificent entertainment. I enjoyed staying in the famous Luxor hotel and Casino. I loved staying in the beautiful four star hotel‚ it was fun‚ and I hope to go back someday. The Luxor is a luxurious hotel and
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