Advertising Principles: Assignment #1 The Malaysian Code Of Advertising Practice The Malaysian Code Of Advertising Practice Introduction “The Malaysian Code of Advertising Practice” is a fundamental part of the system of control by which Malaysian advertising regulates its activities‚ and it is administered by the Advertising Standards Authority Malaysia (ASA) whose members are drawn from those of the Malaysian Media Associations and
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STUDENT Learning Centre IMPROVING YOUR WRITING STYLE FLINDERS UNIVERSITY Academic writing requires a level of clarity and precision that makes repeated editing essential. This brochure describes some aspects of good writing style and will give you practice at editing sentences to improve their style. TONE Academic writing sounds different to more casual writing because it: ♦ is usually impersonal and unemotional ♦ uses precise vocabulary and complicated nouns ♦ uses passive
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new spring collection‚ but also an illusion of what you can be with it. ELLE is one of the world’s best-selling fashion magazine‚ a magazine built off looks and style. Fashion isn’t often found as being androgynous. In magazines such as ELLE especially it tries to define to us what is feminine and what is masculine in terms of style. ELLE’s target audience is women between the ages of 18 and 49‚ and directed more towards career driven women. It is a magazine that sells a lifestyle and emphasizes
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Communication Styles and the Business Communication Process MGT/527 Organizational Communication Earl Levith Rachelle Love November 16‚ 2014 Content and Method of Communication Communication is the sending of a message from a source to a receiver. However communicating is not simple‚ it takes a lot of practice and effort (Stuart‚ Sarow‚ Stuart 2007). I had a face-to-face interpersonal conversation with a co-worker regarding one of our applications that we administer called Planview.
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Seeing a commercial on the television about people partying having a good time‚ and drinking a fresh drink will catch a lot of attention. Alcohol is a drink that everybody consumes from young adults to the much older crowd. The commercials that the television posts are really entertaining because‚ it shows how people have a good time when they drink alcohol. The alcohols that most catch people attention are mostly known as beers and the beer brands that mostly get shown in the commercials are modelo
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[pic] Introduction: Good morning Ms McCurdy and class‚ everyday‚ from watching TV program to reading magazines‚ we are amazed with a big range of advertisements. Businesses spend heaps of money on creating advertisements to promote their products. Promoters not only create the advertise technique‚ symbolic and written codes but also stereotypes‚ which are commonly used. Stereotype is everywhere and usually majority focuses on woman. In ancient world‚ they usually stereotype woman as the person
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failure of business‚ schools‚ religious groups and of almost all organizations. (Parker‚ 2001) “Leadership is one of the most observed phenomena on earth... but it is one of the least understood.” The word leadership was not known in English language until the first half of the century. Leadership has many meaning; Chapins (1924) said that leadership as a point of polarization for group cooperation. Gardner (1990) leadership as a process of moving a group or groups in some direction. Bennis
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Sharon Goodman (1996) She states that we are living in a time of increased in-formalisation. Informal language used to be reserved for close personal relationships but this isn’t the simplicity anymore. Norman Fairclough agrees and calls it conversationalised language. David Crystal (2001) In his book on language and the internet Crystal refers to dialogic e-messaging which refers to immediate communication rather than traditional letters. This has changed
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1.0 Introduction In today’s society‚ having an education is already a great advantage or in most cases‚ a requirement to land on a job. Hence‚ people became very strict on choosing their educational institution to assure that they are competitive in any means possible. However‚ in the Philippine setting‚ if a student wants to be hired instantly after graduation or have what we commonly call a ‘competitive advantage’‚ they tend to go to Manila and pursue Higher education in the university belt of
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Allan Bell The Language of News Media (περίληψη: Γιώργος Σαµαρτζής) Written by a linguist who is himself a journalist‚ this is a uniquely account of the language of media news. Allan Bell emphasizes the importance of the processes which produce media language‚ as stories are moulded and modified by various hands. He stresses it is indeed stories that journalists and editors produce‚ not articles. These stories have viewpoint‚ values and structure that can be analysed. He is concerned
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