International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy. The Body Shop is a leader in promoting
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also because they succeeded to meet the needs of Korean women. Korean market was characterized by the popular in Asia skin whitening cosmetics‚ also the using of greenish base makeup products‚ which were used nowhere else in the world. Another difference would be that‚ while Western women liked using all in one products‚ Korean women prefer using diversity of cosmetic products. It was found by Loreal that Koreans like using around 20 producs a day. AP particularly excelled in this area due to its deep
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issues within the cosmetics and toiletries industry. METHODOLOGY This section provides a detailed account of the research undertaken to complete this dissertation and further‚ goes on to analyse the strengths and weaknesses of each particular method. It is used to give support of the benefits thought to be associated with each research method. LITERATURE REVIEW. This section provides a general overview of the industry in which The Body Shop operates - the cosmetics and toiletries industry
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becoming more and more homogenous. For the reason that the natural ingredients seem to be not the only core technology of body shop‚ for instance the big competitors Bath & Body works with huge resource had entered the cosmetic market in the middle of 90th with similar natural cosmetic products. Because of lack of innovation in new product‚ designing‚ packing‚
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production and research of cosmetics and related instruments‚ and even includes ornaments‚ packaging materials as well personal image consultation. With a 15 per cent annual growth‚ the beauty sector is turning into another huge money-maker after the boom in the real estate‚ auto‚ electronics and tourism sectors. Moreover‚ the revenue of the sector is expected to reach 176.2 billion yuan (US$21.3 billion) this year and double in the next five years. From the perspective of cosmetics‚ a similar track is
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D1- unit 37 Understanding business ethics. M·A·C Cosmetics‚ Makeup Artist Cosmetics‚ was founded in Toronto‚ Ontario‚ Canada by Frank Toskan and Frank Angelo in 1984. The first U.S M·A·C store opened in 1991‚ in New York‚ Long before their company history‚ MAC cosmetics founders directed their product line towards professionals in the beauty and fashion industry who had to rely on heavy cosmetics‚ cake makeup and stage makeup to create the visual effects needed to withstand bright lighting during
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Recommendation VIII. Conclusion IX. References I. Executive Summary The Body Shop International PLC (Body Shop) is one of the largest cosmetics companies in the world with 2‚400 stores in 61 countries and is the second largest cosmetic franchise in the world‚ following O Boticario‚ a Brazilian company. It operates a chain of cosmetic stores specializing in skin and hair care products made from natural ingredients. The company offers its products under various categories‚ which include
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Environmental Analysis Ferri Zimmer STR/581 April 11‚ 2011 Dr. Richard Rowlett External and Internal Environmental Factors Analysis Cosmetics industry has been one of the most profitable industries for decades. Women desire for beauty traced back to ancient Egypt‚ Rome and Greece has led to development of many cosmetic company all over the world . The cosmetic‚ beauty supply‚ and perfume store generating $10 billion dollars revenue every year (Hoovers.com) with average 5.4% growth rate annually
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made of worthy materials with a formula that can be produced efficiently enough to provide to everyone with a taste for class. Middle class young women are the targets for these products‚ though they are inclusive to anyone with an eye for tasteful cosmetics. Starting with an online platform to start with and then moving to a storefront is the ideal transition for the company to get the
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SHISEIDO Shiseido was founded in 1872 in Japan. It is one of the oldest cosmetic companies in the world‚ and fourth largest cosmetic company. It started to export its products in 1929. Shiseido was the first to develop the softening lotion‚ a lightweight liquid of toner-like consistency. Their hydro powder eye shadows which have a creamy texture are among top beauty picks Therefore the company has had the advantage of being one of the first movers. This is one of the reasons why Shiseido’s products
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