COURSEWORK 1: The US Airline Industry in 2004 Sommaire Introduction 3 I. The External Analysis 3 1 The macro-environment 3 2 The micro-environment 5 II. The Internal Analysis 7 1. SWOT analysis 7 III. The Strategic choices 9 1. The Bowman’s strategy clock 9 Introduction The US Airlines market experiences ups and downs‚ and different phases; for example the period of regulation up until 1978 and the period of deregulation. The US civil airline was created in 1920‚ but
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PESTEL analysis is factors that may affect the business environment during operation. The factors determine to understand the organization that impacts the strategy and technology information and could use for decision-making (Yeates and Wakefield 2004 p. 265). Emirates find a broad range of environmental factors from outside of the business is being undertaken‚ ranging from political‚ economic‚ social‚ technological‚ environmental and legal (Yeates and Wakefield 2004 p. 265). The main environmental
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International Airlines Introduction Regarded as the national symbol and icon‚ Singapore Airlines is also the national carrier of Singapore. Living up to their vision‚ “ To position the airline for continued growth in a globalizing industry while maintaining the airline’s loss free record”‚ for the past 43 years‚ it is now one of the world’s most largest and successful airline industry. Singapore Airlines is majority-owned by the Singapore government followed by Temasek Holdings. It has 3 airline subsidiaries
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Southwest Airlines Southwest Airlines is one of the most successful airlines in the United States. There has never been layoffs or strikes in the history of the company‚ although there were several times when layoffs could have been justified‚ including the months following the September 11‚ 2001 terrorist attacks. However‚ Southwest’s Mission statement says “Above all‚ Employees will be provided the same concern‚ respect‚ and caring attitude within the organization that they are expected to share
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Critical Analysis of Delta Air Lines‚ Inc. Financial Reporting and Disclosure Table of Contents Description of Delta Air Lines‚ Inc. Background‚ Industry‚ Market 3 Financial Reporting Similarities and Differences 4-5 Direction of Disclosure Three Year Comparison 5-6 Disclosure Techniques 7-8 Financial Derivatives 8-9 Financial Statement Analysis Three Year Ratio Analysis 10-13 Disclosure of Note Items Application of GAAP 13-18
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Airline Industry SWOT Analysis A SWOT analysis--a review of strengths‚ weaknesses‚ opportunities‚ and threats--is a core requirement of any organization‚ and essential to understand any industry. The volatile airline industry is no exception. While individual airlines each analyze and make decisions based on their own situations‚ there are overall industry similarities that all airlines face‚ with each endeavoring to maximize strengths and opportunities while minimizing weaknesses and threats
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Southwest Airlines Case Analysis 1. How does Southwest Airlines increase the customer’s willingness to buy (customer value)? Southwest airline creates customer value by providing an all around pleasant travel experience for its customers. Its ground and flight crew are extremely accommodating and flights are safe and on time. The fares are inexpensive compared to other hub and spoke airlines‚ which are attractive to business travelers during weak economies as well as to other travelers
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THY has some features that makes it strong in the sector. First of all‚ THY charges close to a discount-airline. Secondly‚ it offers a business class service on both overseas and domestic flights. Moreover‚ THY offers a frequent flyer program (an example to this is; Miles&Smiles) Fourthly‚ it competes with international and domestic airlines and long distance inter-city bus services (through price cuts). Finally‚ THY has the best landing slots (in Istanbul & Ankara) and it is the only Turkey based
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Figure 5.1 – Assessment of influence of factors of the external and internal environment on creation of new air carrier (Source: developed by author) As a result of the carried-out analysis it is possible make a conclusion that presently the recommended direction of strategic development corresponds to a state when it is necessary to implement the weakness - opportunity strategy (mini – maxi) directed on minimization of weaknesses of the enterprise and use of opportunities of the market of air transportation
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Southwest Airlines (SWA) has remained the same‚ which is to give customers low-cost‚ point-to-point airfare‚ with excellent customer service. This simple strategy has resulted in SWA posting profits for 30 consecutive years. While other airlines are downsizing‚ SWA is showing slow steady growth. This performance is evident throughout their SEC Filings. First we will look at SWA’s ROI and ROE compared to the rest of the industry. Two thousand and one and 2002 were difficult years for the airline industry
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