ZIMBABWE INSTITUTE OF MANAGEMENT PRESENTS DIPLOMA IN GENERAL MANAGEMENT Public Relations “PROMOTING THE ART‚ SCIENCE AND PRACTICE OF GOOD‚ SOUND MANAGEMENT” COPYRIGHT RESERVED ZIMBABWE INSTITUTE OF MANAGEMENT A hearty welcome to the Zimbabwe Institute of Management Public Relations Module. Introduction Why Study PR Public relations practices interwoven in all business and economic activities of any organisation. In the way we interact with colleagues‚ customers‚ suppliers
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’TOPIC 1: STUDYING INTERNATIONAL RELATIONS * What is the purpose of a theory of international relations? * The human race has deliberated endlessly on history‚ philosophy and politics. While the relations and between nations were studied within these fields‚ international relations (hereafter "IR)‚ as a separate discipline‚ emerged after the Great War. The purpose of IR was‚ at the time of its conception‚ to understand the relations among states and identify the causes of conflict‚ and
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How useful is the concept of a ‘people’s war’ for explaining the Labour Party’s election victory? The Labour Party’s election victory in 1945 is often regarded as a watershed moment in terms of British political history. The establishment of a welfare state‚ as a result of socialist reforms that were introduced by the newly elected Labour government‚ saw‚ what can arguably be described as a radical overhaul of British politics and society. Labour’s unprecedented landslide victory is commonly attributed
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Response Paper: The Labour Day Movement in Canada Labour Day‚ a day of celebration and collection for workers‚ their families‚ and communities. This movement started as a response to demands from the skilled workforce for public recognition of organized labour and its crucial role in society. Labour Day started as an important day of celebration for the vast variety of skilled workers‚ but because of the economic changes in Canada and the negative effects of the second industrial revolution its
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The labour theory of value can be traced back to writings in 1662‚ Treatise of Taxes written by Sir William Petty. However it seems to be Karl Marx who has expanded these ideas and made it a well-known theory. Marx argues that labour equals power (<http//enwikipedia.org/wiki/Labour_theory_of_value>‚ March 2012). A commodity gains its value from labour power. This value is the ‘socially necessary labour time needed to produce it’. The value on top of this is known as ‘surplus value’ also known
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Public Relations As an IMC tool‚ PUBLIC RELATIONS can perform these tasks for us: * Promotion: Use techniques such as events‚ promos‚ and ads to create and stimulate public interest. * Internal Communications: Planned messages disseminated to company employees through a variety of communication channels‚ including newsletters‚ bulletin boards‚ posters etc. * Corporate Sponsorship: Providing support to an event or cause by devoting company resources in exchange for an opportunity
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During the 1800s‚ Great Britain was making great new changes to its nation new advances in technology‚ and a rapid growth in the population‚ especially‚ in urban areas of the country which resulted the increase of supply and demand. Factory owners only had one problem they didn’t have enough workers‚ and didn’t want to take lots of money out of their pockets to provide new employees. The solution was finally found they found people who could be paid the cheapest wages‚ work long hours‚ and are fast
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Public Relations Lecture Notes Public Relations as a Management Tool: Research and Evaluation The four–step process includes: 1) defining the problem or opportunity‚ 2) planning and programming‚ 3) taking action and communicating‚ and 4) evaluating the program. Research‚ Planning‚ Communication‚ and Evaluation are the four steps in the process. Research is the systematic gathering of information to describe and understand situations and to check out assumptions about publics and public relations
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Public Relations Publics This tells us that we cannot talk about public relations without reference to publics. A public is any group whose members have a common interest or common values in a particular situation. According to Wragg (1993)‚ public relations publics or audiences can be divided into four categories which include: 1. Functional Publics: They are those publics which enable the organization to perform its chosen tasks. 2. Enabling Publics: These are publics which permit the
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FINAL EXAMINATION Park University (Internet) MG 420 Labor Relations Instructor: William R Mueller Multiple Choice (2 points each) 1. In the United States‚ the concept that employees are entitled to a voice in the workplace because it is consistent with the fundamental doctrine of our political system is known as: a. exclusive representative b. Industrial democracy c. Participative management d. Critical industrial relations Ch. 1‚ p. 9 2. Which of the following is not considered
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