Marketing management | La Martina | Case Write-up | PROBLEM STATEMENT Lando Simonetti founded La Martina for the purpose of producing and selling functional polo equipment‚ focusing on controlled growth‚ limited availability‚ and embodying the polo lifestyle. Originally developed for polo players‚ the initial customer base of La Martina was comprised of polo players‚ teams and clubs. This niche market‚ with only 7‚000 to 8‚000 professional players and 20‚000 casual players worldwide‚ is concentrated
Premium Brand Marketing Strategic management
Problem Statement La Martina is facing difficult corporate dilemma‚ whether to focus on a production and selling of functional polo equipment or to become more mainstream and fashion oriented brand. Founder and CEO‚ Mr. Lando Cimonneti has always been step ahead and knew how to tackle stormy economic‚ political and social situation both in Argentina and worldwide. Innovative steps has helped the company remain successful and added an invaluable sense of uniqueness. La Martina has always been a
Premium Equestrianism Horse Polo
IMD374 INTERNATIONAL v. 09.03.2009 LA MARTINA (A): “PASÍON ARGENTINA” Professor Benoît Leleux‚ S. Schmidheiny Professor of Entrepreneurship and Finance‚ and Prof. Dominique Turpin‚ Dentsu Professor of Marketing and Strategy‚ prepared this case with the assistance of Thomas Brochier‚ IMD MBA 2007‚ as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation. FEBRUARY 2008. Lando Simonetti was enjoying the relative cool of his
Premium Polo
Martina Hingis was born on September 30‚ 1980; in Kosice‚ Slovakia. Mrs. Hingis also known as The Three-time Australian Open winner or the “Swiss miss” was 5’7” while weighing 130lbs. Hingis started playing at a very young age; by 5 years of age‚ she started entering tournaments. Winner of the 1996 and 1998 Wimbledon doubles title; she won the singles title in 1997 at the age of 16‚ and that same year won the U.S. and Australian titles. Her doubles titles include the Australian Open (1997‚ 1998‚
Premium Grand Slam Tennis
Alan & Martinâs relationship started with a rough note‚ where Alan tends to become uncooperative in answering Martinâs questions to him. A possible reason to this is those questions are considered as a private matter for Alan. Questions such as his first encounter towards horses to Alanâs relationship with his parents were confronted by Martin. Hence‚ to show his uncomfortable feeling of those questions‚ Alan answers those questions in the form of jingles. It is also possible reason why Alan
Premium English-language films Psychology Thought
Subcontractors Although ZARA manufacture approximately half of its products in their own factories‚ they use subcontractors for all sewing operations. These factories are managed as independent profit centers. There are about 500 sewing subcontractors close to La Coruña‚ and they work exclusively for ZARA. Under the closely monitors and sampling methodology controls by ZARA‚ the products quality can be guaranteed. Suppliers The remaining half of ZARA products are produced from 400 outside suppliers‚
Premium Fashion Fast fashion Liability
Yoshi Issod Professor Lieb SCHM 3301 T-F 9:50-11:35 Laura Ashley Fedex Case The goal of the Laura Ashley and FedEx alliance was to alter the customer service levels of Laura Ashley by offering improved reliability‚ speed‚ and frequency. The alliance was a good strategic move for both parties‚ but more so for Laura Ashley. The agreement had its pros and cons‚ but overall benefits both companies. The agreement strengthens the competitiveness for both companies. This helps Laura Ashley focus on
Premium Customer service Logistics Customer
La Shampoo It was almost 11 P.M. when Caroline Portal left the office. She was exhausted. The day had been filled with one meeting after another‚ and she wanted nothing more than to crawl into bed and get some sleep. But she couldn’t head home before stopping by the local 24-hour supermarket. The store was enormous -18 aisles of food‚ pharmaceuticals‚ stationery‚ and books‚ even small appliances. Squinting in the bright lights‚ Caroline made her way to the health-andbeauty aisle and stood‚ staring
Premium Advertising Brand
The generic competitive strategy 4 2. The aspects that efforts to execute its strategy 5 3. Critique on the company’s operations 7 4. The culture at Shangri-La Hotels 8 5. Challenges the company faces 9 6. The company’s financial and operational performance 10 7. Challenges Shangri-La face in expanding into Eastern China 11 8. The challenges associated with Shangri-La’s expansion 12 9. The threats of expansion of other hotel chains pose into China 13 10
Premium Hotel Hotel chains Financial ratios
Case Study La Shampoo 14/08/2011 Senay Sumercan 23307188 Evandra Tamzil 21215553 Jimmy Adrian Yulianto 21761728 Nuttapong Sungkhawun 21431760 Fastrelia Astrelia 21763038 In 1989 La Shampoo had began a very slow descent‚ but the company had not really addressed the problem till about two years ago. The problem? La Shampoo’s ability to keep up to date with the demands of the market. La Shampoo failed to comply with
Premium Marketing Brand Time