DESIGNING AND MANAGING SERVICES | CHAPTER 13 379 Marketing Excellence >>The Ritz-Carlton Few brands attain such a high standard of customer service as the luxury hotel‚ The Ritz-Carlton. The RitzCarlton dates back to the early 20th century and the original Ritz-Carlton Boston‚ which revolutionized the way U.S. travelers viewed and experienced customer service and luxury in a hotel. The Ritz-Carlton Boston was the first of its kind to provide guests with a private bath in each guest
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Dove Case Questions: 1. What is a brand? Why does Unilever want fewer of them? 2. What was Dove’s positioning in the 1950s? What is its positioning in 2007? 3. How did Unilever organize to do product category management and brand management in Unilever before 2000? What was the corresponding structure after 2000? How was brand meaning controlled before 2000 and how is it controlled at the time of the case? 4. Spend a little time searching blogs‚ using Google Blog Search‚ BlogRunner‚ Technocratic
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HISTORY Las Piñas was one of the earliest fishing settlements on the shores of Manila Bay and was proclaimed a town either in 1762 or 1797. Its exact date of creation cannot be ascertained because historical records vary. Cavada‚ a Spanish historian and Fr. Juan Medina placed it at 1762‚ while Buzeta recorded the date at 1797. Besides being famous for its Bamboo Organ‚ which was built by Fr. Diego Cera and completed in 1824‚ the town of Las Piñas was also a major war theater during the 1896 Philippine
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to the LA agar media. In LA agar media‚ the production of light was very deem. It also took much time to solidify and the agar media was too soft and forms hole‚ therefore good streaking couldn’t be done. There might be error in the composition of the LA agar media ingredients. However‚ when SWC agar media used‚ there was good growth of bacteria and bright production of light. When comparing both media‚ the SWC media contains 10ml of Glycerol whereas there was no Glycerol added in the LA media. Glycerol
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Company case : Southwest Airlines – Waging War in Philly 1. How do Southwest’s marketing objectives and its marketing mix strategy affect its pricing decisions? Answer : Operating under an intensely competitive environment ‚ Southwest Airlines carefully projects its image so customers can differentiate its product form its competitors .. To successfully secure its market position ‚ Southwest needs to be extremely Cost-efficient ‚Southwest has a well defined business model that uses single
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Chapter 22: Managing a Holistic Marketing Organization GENERAL CONCEPT QUESTIONS Multiple Choice 1. ________ is the appointment of teams to manage customer-value–building processes and break down walls between departments. a. Reengineering b. Outsourcing c. Benchmarking d. Supplier partnering e. Customer Partnering Answer: a Page: 696 Level of difficulty: Easy 2. ________ is the greater willingness to buy more goods and services from outside
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Executive Summary Dumitri Mironescu is the owner of a limousine company in Las Vegas which currently consists of 17 vehicles. During the year of 2012‚ Dumitru decided that it was time to replace three of the company’s 17 vehicles. In addition‚ Dumitru wanted to add two new vehicles to his fleet of limousines. Dumitru submitted a business plan to the bank to finance his purchases. After reviewing his business plan‚ the bank was not comfortable with the company’s revenue forecast and needed further
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Text: Marketing Managment Chapter 4: Conducting Marketing Research Topic: Market Research; Measuring Market Productivity; Return on Investment Learning Objectives: 1. What constitutes good marketing research? 2. What are the best metrics for measuring marketing productivity? 3. How can marketers assess their return on investment of marketing expenditures? Video Title: Dunkin’ Donuts Link: http://windowsmedia.pearsoncmg.com/ph/bp/bp_video_library/dunkin.wvx Synopsis This
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feedback. Therefore‚ it was decided to start a market study to evaluate the potential sales capacity.300 malls were conducted to interview after testing with focus group. 4. Quantification of volume: A contract was signed between TruEarth and Nielsen BASES‚ a market research firm‚ to guess the potential sales. A BASES 1 test was about the customer’s awareness and interest‚ and BASES 2 test was about the taste besides the “line extension” study for any existing product line. Cucina Fresca: In late
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La Loraine boutique lately faces some problems when 2 very long service Sales Associates resigned. This causes the staff’s morale to be affected drastically which in turn‚ affecting their sales. A training plan aimed to recommend a customer service award program with the aim of boasting their morale and improving their service and sales has been put in place. Company’s Goal Vision : To be the largest fashion store in Asia Mission : Maintaining consistent deliveries of quality products
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