OBJECTIVE OF THE STUDY This study aims to elevate the service level of Northway Hotel to make it the leading accommodations provider in San Francisco‚ Agusan del Sur and neighboring towns. This study also aims to address the following issues and concerns: 1. Identify the major problems and concerns of guests and correct them. 2. Identify the competitive advantage of Northway Hotel and capitalize on them to increase number of new and repeat customers SCOPE AND LIMITATION This study is the result
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“Perception on the Living Condition of Pantawid Pamilyang Pilipino Program (4Ps) Beneficiaries at Poblacion‚ San Jose‚Camarines Sur” Researcher: JOHN MARK A. TRIBIANA ROSE ANN P. LUMBRIA JEAN O. RELLORA ANABEL P. ORIAS Adviser: Mr. Romulo B. Alfon Jr. Chapter I THE PROBLEM AND ITS SETTING Introduction In this generation‚ a lot of poor people believe that life happens to them by fate and they always give
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EL ARTE DE LA GUERRA EN LAS ORGANIZACIONES Sun Tzu nunca imagino que las tácticas de guerra que describe en su libro “El Arte de la Guerra” serían las bases para trazar las estrategias utilizadas en las organizaciones cientos de años después de su publicación. El libro hace hincapié en la guerra como el elemento primordial para la obtención de recursos en los Estados. En la actualidad‚ una guerra no hace más fuerte a un territorio‚ sino más bien‚ las organizaciones de las cuales depende para
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AV Mankato 1) What is the name and URL address of each competitor? AV Mankato‚ http://www.avmankato.com/?category=Lighting 2) What is your impression of their Internet strategy? The internet strategy is simple‚ easy to use‚ and clear. It solely exists to provide business details and to browse through selections. There is nothing distracting‚ and consumers can easily browse through the site‚ select items‚ and add the items to their cart. 3) What impresses you about each competitor’s site? AV
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A Case Study of KFC’s Cross-cultural Marketing in China Summary: In 2007‚ KFC had opened 2000 outlet stores in china‚ leaving rival MacDonald’s far behind‚ achieving high praise from Chinese consumers and defeating challengers again and again. From the perspective of cross-culture‚ this paper tries to analyze the marketing strategy of the American fast food chain stores in china and give multinational food and beverage companies suggestions. Key words: KFC‚ fast food‚ cross-cultural marketing
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Build-A-Bear: Build-A-Memory Synopsis This case illustrates the success that Build-A-Bear Workshop has achieved since its founding in 1996. A detailed description is given of the Build-A-Bear retail experience and why it is that both parents and children are drawn to this concept. Personalization‚ and not just customization‚ is the driving force. The case also highlights how founder Maxine Clark stays in touch with the customer and the employees. For Clark‚ management-by-walking-around is more than
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Kotler P. et al‚ (2008)‚ Principles of Marketing‚ 5th European edition‚ Harlow‚ Pearson Education Ltd. Company Case 19 Zara – the fast and furious giant of fashion One global retailer is expanding at a dizzying pace. It is on track for what appears to be world domination of its industry. Having built its own state-of-the-art distribution network‚ the company is leaving the competition in the dust in terms of sales and profits‚ not to mention speed of inventory management and turnover. Wal-Mart
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inflation‚ this was not good for target because the lost a lot of money. A person wasn’t looking for quality they had to make every dollar count so they were looking for low prices. The used advertising to get there sells up and use there “pay less” marketing plan to help target become better and to get there customers back. 3. By focusing on the “pay less” part of its slogan‚ has target pursued the best strategy? Why or why not? There “pay less” strategy is the best strategy. They told the old customers
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INTRODUCTION Hypertensive disorders of pregnancy‚ previously known as Pregnancy Induced Hypertension (PIH)‚ are high blood pressure disorders of pregnancy. It has long been one of the major problems for mothers in pregnancy‚ along with infection and postpartum hemorrhage. PIH is classified as gestational hypertension‚ mild preeclampsia‚ severe preeclampsia and eclampsia‚ depending on how far development advances. A woman is said to be preeclamptic when her blood pressure increases and shows protein
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MGT103 Case Study Report The Shangri-la Hotel Francesca Donovan Identify any Loyalty Programs and evaluate the effectiveness of it? In the past the hospitality industry offered loyalty programs‚ usually formed with an alliance such as an airline. Due to the fact airlines have segregated themselves and formed their own frequent flier points‚ the hotel industry has been forced to produce programs for themselves. Loyalty programs within the hotel industry are ensuring customer satisfaction
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