Introduction L’Oréal is the company that I choose to be discussed. The reason why I choose this company is because they are the world leading cosmetic and beauty product’s company and they have a strong strategy for me to discuss on. L’Oréal is a cosmetics and beauty products’ company and it was founded at Clichy‚ France in 1909. Eugène Schueller is the founder of the company‚ who became an instructor at the Sorbonne after completed his study in the Institute for Applied Chemistry in Paris. L’Oréal
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Tomas Bata University in Zlín Faculty of Management and Economics Presentation on The L’Oréal Group ( the company for beauty) Subject: English language Elaborated by: Sandra Antičová Group: I 21/F Introduction Good morning Ladies and Gentlemen. It’s a great pleasure to have the opportunity to adress such a distinquished audience
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L’ Oreal External Analysis (Dutch Market) Environmental Analysis: Demographics: There are several demographic changes in the Netherlands which influence the Dutch market. * Fast aging of population * Fast growing segments now are 25 or older * Increasing number of Dutch women work outside home * Dutch women are delaying childbirth Economics: Due to these demographic trends‚ Dutch women are becoming more self-confident and independent. Thus they have more disposable income
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Nederland B.V.: Introduction of Products from the Garnier Institute of L’Oreal [WITH INSTRUCTOR COMMENTS IN CAPS] 1 Executive Summary & Table of Contents L ’Oreal presently offers the following products in the Netherlands: Plenitude and Recital under the L ’Oreal brand name‚ and Ambre Solaire under the Garnier Institute brand name. L ’Oreal Nederland has been considering whether to introduce the Synergie skin care line and Belle Couleur hair colorants line into the Netherlands. Synergie and Bele
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L¡¦Oreal Nederland B.V. Pertinent Facts L¡¦Oreal is the largest cosmetics company in the world. In 1992 the L¡¦Oreal Group was the largest cosmetics manufacturer in the world. They are Headquartered in Paris‚ it have subsidiaries in over 100 countries. In 1992‚ its sales were $6.8 billion (a 12% over 1991) and net profits were $417 million (a 14% increase). France contributed 24% of total worldwide sales. Europe (both western and eastern countries‚ excluding France) provided 42%‚ and the U.S
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......... 13 4. SWOT analysis.................................................................................. 14 5. Conclusion and recommendations ................................................. 17 References ................................................................................................. XX I List of figures List of figures FIGURE 1: HISTORY OF L´ORÉAL STEP-BY-STEP .................................... 3 FIGURE 2: L´ORÉAL AROUND THE WORLD
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company is based on 6 founding values: 1.Responsibility 2.Passion 3.Innovation 4.Entrepreneurial Spirit 5.Open-Mindedness 6.Excellence Their passion of creating beauty products means seeking to understand others‚ knowing how to listen to them‚ apprehending their traditions‚ anticipating their needs‚ without this passion L’Oreal would never been possible‚ their mission is to value what the consumers wants. Innovation is also one of the companies founding values‚ they have always keep in mind that
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................6 4. Consumer analysis of travel retail customers...........................................................7 4.1. Characteristics of the global shopper................................................................7 4.2. The needs of the global shopper.......................................................................8 4.3. The motivation to purchase at the airport.........................................................8 5. Competitor analysis of Lancôme...................
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company 1.6. Assignment Objectives 1.7. Assignment title 2. STRATEGIC ANALYSIS 2.1. External Environment Analysis 2.1.1. PESTEL Analysis 2.2. Industry Analysis 2.2.1. Porter’s Five Forces 2.2.2. Conclusion of Porter’s Five Forces 2.3. Key Factors of Success 2.4. Internal Environment Analysis 2.4.1. Core Competence 2.4.2. Synergy 2.4.3. Corporate Culture 2.4.4. SWOT Analysis 2.4.5. Conclusion of SWOT 2.5. Internal Resources Analysis 2.5.1. Tangible Resources 2.5.2. Intangible Resources 3. STRATEGY FORMULATION
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Primary activities – create customer value Inbound logistics – routines and processes that bring resources into the organization Because McDonald’s criteria is very high‚ so they require the products are of top quality base on the low cost. They purchase raw vegetables and other raw materials from its fixed‚ pre- defined suppliers only‚ some like local grocery and farm‚ to make raw materials is fresh. For example the soft drinks‚ the only supplier is Coca-Cola. McDonald’s has practiced a backward
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