"L Oreal Marketing Communication" Essays and Research Papers

L Oreal Marketing Communication

L¡¦Oreal Nederland B.V. Pertinent Facts L¡¦Oreal is the largest cosmetics company in the world. In 1992 the L¡¦Oreal Group was the largest cosmetics manufacturer in the world. They are Headquartered in Paris, it have subsidiaries in over 100 countries. In 1992, its sales were $6.8 billion (a 12% over 1991) and net profits were $417 million (a 14% increase). France contributed 24% of total worldwide sales. Europe (both western and eastern countries, excluding France) provided 42%, and the U.S...

Brand, Brand loyalty, Brand management 1594  Words | 5  Pages

Open Document

L Oreal External Analysis

LOreal External Analysis (Dutch Market) Environmental Analysis: Demographics: There are several demographic changes in the Netherlands which influence the Dutch market. * Fast aging of population * Fast growing segments now are 25 or older * Increasing number of Dutch women work outside home * Dutch women are delaying childbirth Economics: Due to these demographic trends, Dutch women are becoming more self-confident and independent. Thus they have more disposable income...

Brand, Competition, Competitor analysis 735  Words | 4  Pages

Open Document

Marketing Communications

Marketing Communications Theory: Marketing communications is an audience centred activity which attempts to encourage engagements between participants and provoke conversations. The primary role of marketing communications is to engage audiences. Marketing Communications mix: 1. Tools: advertising, sales promotion, PR, direct marketing, personal selling and sponsorship. 2. Messages: informative and/or emotional 3. Media: traditional and digital ... and target audience in between...

Advertising, Communication, Communication studies 866  Words | 4  Pages

Open Document

Marketing Communication

Marketing Communications Introduction It is imperative for all companies to communicate with the involved stakeholders. These stakeholders include the government, the vendors, the retailers, and the clientele in a particular locale. Marketing communications refers to management procedures that entail interactions with distinct audiences from diverse backgrounds (Blakeman 2009). The study shall examine the features of an integrated marketing communications mix strategy for Hewlett Packard Company...

China, Consultative selling, Han Chinese 1104  Words | 4  Pages

Open Document

Marketing Communication

Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about the products and brands that they sell. The marketing communications mix consists of six major modes of communication. List and briefly explain each using a specific product or service to illustrate their use. The chosen product for this assignment is Coca – Cola. It is a well known fizzy beverage which has been around from the eighteenth century. The primary target...

Advertising, Coca-Cola, Marketing 989  Words | 3  Pages

Open Document

Marketing Communications

1. Marketing is the business discipline that deals with sending messages to the marketplace about companies and their brands. The term "marketing" encompasses the entire range of marketing activities, of which there are multiple facets. Marketing communication, on the other hand, refers to the specific elements of the marketing function that deal directly with communication with customers. Understanding the difference between marketing and marketing communication can help you to more fully understand...

Advertising, Marketing, Promotion and marketing communications 1323  Words | 4  Pages

Open Document

marketing communication

the marketing communication. Online marketing will allow Brew-Master to launch their brand to the target market they trying to reach. 2 QUESTION ONE There are many different kinds of marketing applications that Brew-Master can make use of on their website in order to market their new RedBarley whiskey to the international client base. There are 5 applications such as E-Commerce, online market research, service and support lines, e-mail marketing and...

Advertising, E-mail marketing, Internet marketing 804  Words | 3  Pages

Open Document

Integrated Marketing Communication

fragmentation and the increasing communication options in recent years have contributed to the clutter the world is experiencing today. This has lead marketers to integrate their marketing communication tools in order to break through the barrier of noise and reach the target market, “marketing overload is forcing corporations to shout even louder” (keller 2001). In 1993 Shultz, Tannenbaum and Lauterborn introduced a new concept called Integrated Marketing Communication (IMC). This concept has generated...

Advertising, Communication, Graphic design 1171  Words | 4  Pages

Open Document

Integrated Marketing Communication

Integrated Marketing Communication Introduction ‘Integrated marketing communicating is a concept that companies coordinated their marketing communication tools to deliver a clear, consistent, credible and competitive message about the organization and products. The objective is to position product and organizations clearly and distinctively’. (Jobber, 2007) ‘Integrated Marketing Communications
(IMC) is a new trend in business planning
– combining different communication instruments such...

Advertising, Communication, Graphic design 1458  Words | 5  Pages

Open Document

Marketing Communication

Colgate-Palmolive, is involved in the manufacture of components for oral care products, e.g. Darlie and Colgate toothpaste, toothbrushes and personal care series of Palmolive. 1 Marketing Objectives The brand’s marketing objectives such as share or volume goals, summary of market situation, key competitor activity, marketing issues and challenges. H&H’s successful brand image and channel development resulted in an over 60% market share in Taiwan and around 20%-70% of market share around the world...

Advertising, Brand, Branding 1534  Words | 5  Pages

Open Document

Marketing & Corporate Communication

MANAGEMENT PROFESSIONAL – CORPORATE COMMUNICATION / PRODUCT MANAGEMENT Marketing ● Corporate Communication Brand / Product Management ● Customer Relationship Management Synopsis: ⇨ PGDM, Visionary & strategic planner, a performance driven and accomplished professional offering 11 years of insightful experience. ⇨ Associated with APTECH Ltd. since May 2008 as Senior Manager – Marketing & Corporate Communication. ⇨ Handled additional responsibility of marketing for the company’s pioneer...

Advertising, Brand, Brand engagement 1208  Words | 6  Pages

Open Document

L´Oreal Marketing Plan

For example, a customer gained through effective marketing at a young age can continue with Synergie or continue on to the Plenitude line of products. [WORKS WELL WITH CONSUMER BEHAVIOR, MARKET SEGMENTS, AND THE CHANGES IN DEMOGRAPHICS] 2 The details on how we will accomplish this, along with more background, are all detailed in the following sections: I. Current Marketing Situation II. Opportunity & Issue Analysis III. Objectives IV. Marketing Strategy V. Action Plan VI. Controls & Contingency...

Brand, Brand management, Hair color 6137  Words | 19  Pages

Open Document

Marketing Communication

【Executive Summary】There are a rang of media and methods can be used in a company's marketing communications activities, such as TV commercials, magazines and billboards. In this report, A2 milk has been targeted to analysis how successful its marketing communications are. Firstly, an introduction of A2 milk, including product background and consumer needs fulfilled, will be given. Furthermore a description of what A2 milk has attempted will be discussed. The market segment and target consumers are...

Advertising, Casein, Dairy 2451  Words | 7  Pages

Open Document

Consumer Psychology and Marketing Communication

Week 1: Consumer Psychology and Marketing Communication PSY/322 June, 11 2013 A business needs to have the ability to properly understand their consumer base so they are able to produce products and make marketing strategies that will appeal to the target audience. Consumer psychology allows the business to obtain information that will lead to understanding the consumers. Marketers want to understand many factors related to the consumers personalities and how it influences his or...

Business, Cognition, Consumer 913  Words | 3  Pages

Open Document

Integrated Marketing Communications

INTEGRATED MARKETING COMMUNICATIONS Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences. The goal is to generate both short-financial returns and build long-term brand and shareholder value. Company introduction Sennheiser micropheone was created in 1945...

Advertising, Communication, Graphic design 1323  Words | 5  Pages

Open Document

Marketing Communication

Marketing Communication Individual Assignment Name: Tai Tin Chun Samson Student ID: 10490552 Words: a) Identify a product or a service that you have purchased recently to illustrate the importance of the chosen value. Explain your attitude toward the product. If someone asks me what the most important value of me is, I think my answer would be comfortable life. For an example, every day I must travel the MTR to go to school, although I can choose to go to school...

Bus, Bus stop, Cognition 919  Words | 3  Pages

Open Document

L´Oréal Business Strategy

1: HISTORY OF L´ORÉAL STEP-BY-STEP .................................... 3 FIGURE 2: L´ORÉAL AROUND THE WORLD ............................................... 5 FIGURE 3: L´ORÉAL SALES GROWTH 2006 - 2012 .................................... 6 FIGURE 4: L´ORÉAL SALES BY BUSINESS SEGMENT IN 2012 ................ 7 FIGURE 5: L´ORÉAL SALES BY GEOGRAPHIC ZONE IN 2012 .................. 7 FIGURE 6: OVERVIEW OF TARGET ACQUISITION .................................... 8 FIGURE 7: L´ORÉAL´S BRAND PORTFOLIO...

Brand, Brand management, Cosmetics 3544  Words | 20  Pages

Open Document

Employment and L-3 Communications

finding a job market, I knew exactly where to turn to find my next job fast – Monster.com. Less than 48 hours after the bad news I had posted my updated resume online and came to an exciting realization. She had found the perfect role for her at L-3 Communications. I saw the Financial Specialist II ad on my lunch break one Friday afternoon and recollected my thoughts. "My first thoughts were, ‘Wow! That's totally me – I have to get this job!' I've dabbled into accounts payable; I have Deltek Costpoint...

Accounting software, Accounts payable, Accounts receivable 896  Words | 3  Pages

Open Document

Integrated Marketing Communications

Introduction to Integrated Marketing Communications An Integrated Marketing Communications program is based on the foundation provided by the communication model. IMC programs have been described in several ways; the consensus is to define them as follows: Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal...

Advertising, Communication, Marketing 1463  Words | 6  Pages

Open Document

Integrated Marketing Communication (Imc)

Assignment on Integrated Marketing Communication (IMC) Course Tittle: Marketing Management Course Code: MBA-024 Submitted to, Monto Chandra Gope Lecturer Department of Business Administration Metropolitan University, Sylhet Submitted by JUWEL NONDEE ID No: 093-126-020 Batch: MBA 18th Batch. Metropolitan University, Sylhet Metropolitan University, Sylhet-3100 Introduction: Communication is always one of the most important and vital strategic areas of an organization's success...

Advertising, Customer service, Marketing 1910  Words | 7  Pages

Open Document

integrated marketing communication

Communicating Customer Value: Integrated Marketing Communications Strategy Principles of Marketing 14 2. Learning Objectives After studying this chapter, you should be able to: Discuss the process and advantages of integrated marketing communications in communicating customer value Define the five promotion tools and discuss the factors that must be considered in shaping the overall promotion mix Outline the steps in developing effective marketing communications Explain the methods for setting the promotion...

Communication, Marketing, Mass media 1989  Words | 6  Pages

Open Document

Tourism Marketing Communications Mix

DETAIL WHAT THE THREE (3) TOURISM MARKETING COMMUNICATIONS STAND FOR The strategy underlying marketing communications could be long term or short term. A tourism marketing communications strategy must encompass the promotion mix. Few forms of communications succeed on their own. The promotional mix is influenced by whether a company chooses a push, pull or profile strategy or a combination. PULL STRATEGY Using a pull strategy, the producer directs its marketing activities (primarily advertising...

923  Words | 4  Pages

Open Document

Introduction to Integrated Marketing Communications

Topic 1: Introduction to Integrated Marketing Communications 1) What is the definition of marketing, and where does marketing communication fit within the operation of a marketing program? 2) Explain how marketing communications relates to the marketing concept and to the marketing mix. 3) What are customer contact points (points-of-touch)? 4) Discuss the way various aspects of product planning and strategy relate to advertising and promotion. 5) What is advertising...

1233  Words | 6  Pages

Open Document

Integrated Marketing Communications (

Introduction Discussion of the concept Integrated Marketing Communications (IMC) is highly debatable with many varied views. This paper aims to discuss then main definitions, issues, dimensions benefits and barriers surrounding the concept/process. Definition of IMC The definition of integrated marketing communications continues to evolve and there is no shared agreement or meaning. Duncan and Everett (1993) claimed that it is hard to reach a definition of IMC because it is a process and concept...

Communication, Graphic design, Marketing 1547  Words | 5  Pages

Open Document

International Marketing Communications

Running Head: INTEGRATED MARKETING COMMUNICATIONS Integrated Marketing Communications Integrated Marketing Communications Introduction "Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost" (Clow and Baack, 2004). XYZ, Inc. is launching a new hybrid technology vehicle, the Phantom, into the...

Advertising, Advertising campaign, Graphic design 989  Words | 4  Pages

Open Document

Coca Cola & Integrated Marketing Communications

 Coca-Cola and Integrated Marketing Communications Coca-Cola and Integrated Marketing Communications In 1893 the Coca-Cola logo became a registered trademark. This marked what would become most recognizable brand around the world. If you have a television, radio, or get out now and then it is almost impossible to not be exposed to some form of marketing campaign or advertising of Coca-Cola products. Coca-Cola is a thriving global corporation that is firmly...

Advertising, Coca-Cola, Communication 903  Words | 3  Pages

Open Document

Integrated marketing communication

Integrated marketing communication The Integrated Marketing Communications (IMC) approach is becoming so popular among marketers. But why is the IMC so welcomed by most marketers? There are many reasons. The most fundamental reason is that marketers are recognizing the value of strategically integrating the various communication functions rather than having them operate autonomously. By coordinating their marketing communication efforts, companies can avoid duplication, take advantage of synergy...

Advertising, Brand, Brand equity 2040  Words | 6  Pages

Open Document

Ethics in Marketing Communication

Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly. This paper will discuss various ethical challenges facing marketers today, identify internal...

Brand, Business ethics, Ethics 1096  Words | 4  Pages

Open Document

Integrated Marketing Communication

SCMHRD | Integrated Marketing Communication | Brand: Color Crew by Classmate | | Swati Joshi 2012A40 | 1/28/2013 | Color Crew is an existing brand under Classmate umbrella for kid’s art stationery. The document is about the marketing communication strategy to be adopted by Color Crew brand to review its positioning. | Integrated Marketing Communication Strategy for About Color Crew ITC forayed into the Art...

Advertising, Brand, Graphic design 1636  Words | 7  Pages

Open Document

Marketing Communication Stratergy of Tesco

Over the years Tesco has used a complex marketing strategy in order to successfully communicate this message to their audience. The Tesco brand is associated with the slogan ‘Every Little helps' it has been used for many years now as a marketing tool to communicate to customers what the company stands for. The slogan has penetrated into the minds of the customers through many forms of promotion; the most obvious being their point of sale communication (POS). It can be seen from the moment you...

Advertising, Communication, Customer 1474  Words | 5  Pages

Open Document

Marketing Communication Strategies

Week 9: Week Nine - Class Discussion Class Discussion Class Discussion (30 points) This week's discussion focuses on integrated marketing communications. Companies use various promotional tools in order to design successful integrated marketing communication strategies. Please respond to all of the following prompts in the class discussion section of your online course: Explain how the promotional tools used by an airline would differ if the target...

Communication, English-language films, Following 470  Words | 3  Pages

Open Document

Marketing Communications - Essay

Companies have a broad choice of marketing communications choices. The 8 major tools of communication are advertising, sales promotion, public relations and publicity, events and experience, direct and interactive marketing, word-of-mouth marketing, and personal selling. Companies opt for different marketing communication tools depending on their brand objectives. Suppose you have the contract to market two brands of laundry detergents, Ultra (an established brand) and FreshX (a new brand) in the...

Advertising, Graphic design, Marketing 884  Words | 3  Pages

Open Document

Marketing Communications Strategy

Leadership Research Paper-Learning Team-Week 2 Assignment- Fo's Part Marketing Communications - Strategy In marketing communications, the single most important tactic is…Strategy. Too many marketers leap right into the details of communications without formulating a truly strategic plan. As seen throughout the "Managing across the Organization" simulation, Good Sport Company established a sound strategic communications plan which includes establishing goals, conducting and compiling research...

BJ's Wholesale Club, Costco, James Sinegal 874  Words | 3  Pages

Open Document

Intergrated Marketing Communications

Discuss FIVE (5) importance of integrated marketing communications. Give THREE (3) some currents examples of companies that are and are not practicing IMC? 1. Definition of Integrated Marketing Communications (IMC) 1.1. It is an approach used by companies in order to achieve the marketing campaign objectives, using different types of promotional method. It could also be said as the coordination and integration of all marketing tools and other sources to achieve maximum impact on customers at minimal...

Advertising, Brand, Brand management 584  Words | 2  Pages

Open Document

Marketing Communication (Brand positioning).

emphasized, or the Key Benefit, can be instinctual, archetypal, emotional or rational. Finally, managers must decide on entry-ticket benefits that have to be mentioned, and any inferior benefits, which should be traded off or omitted in the marketing communications. Key Benefit (B) selection for the T-C-B brand positioning decision is accomplished by conducting an I-D-U Benefit Analysis of competing brands in the category. The manager has to select the Key Benefit that is important or motivating to...

Brand management, Factor analysis, Marketing 1882  Words | 6  Pages

Open Document

Marketing and Overall Communications Objectives

Integrated Marketing Communications Plan Outline 1.0 Executive Summary The executive summary is an important piece to your IMC Plan. Often, CEO’s will not take the time to read all of the details of the plan, so this particular part of the plan should be a one page summary of the goals, execution plan, and potential results. 2.0 Marketing Communications Objectives The marketing communications objectives set the tone...

Advertising, Communication, Creativity 950  Words | 4  Pages

Open Document

Integrated Marketing Communication

Integrated Marketing Communication Case Analysis Ayesa Vawandia, Elmaria, Nanda, Natasha (0131111172) IMC Planning Context for McDonald (3Cs: Customers, Competitors, and Communications) Customers Current Customers. Current customers (families) buy McDonald’s meals in McDonald’s restaurant during lunch & dinner times for a chance to enjoy time with their family and a great feeling of saving (through Extra Value meal) while having an opportunity of miracle. Former Customers. Former...

Fast food, KFC, Lunch 397  Words | 3  Pages

Open Document

L Oreal And It S Strategy Analysis

and North America, Africa and Middle East, Europe, Asia and others, with up to 25 international brands. The international brands under L’Oréal include L’Oréal Professional, Lancôme Paris, Kiehl’s, Shu Uemura, Kérastase and others. Production and marketing is the main scopes that focus by the company beside the dermatological and pharmaceutical fields. They are more concentrate on hair colours, skin care, fragrances and perfumes, cosmetic products and styling products which are specially created for...

Cosmetics, L'Oréal, Liliane Bettencourt 1436  Words | 4  Pages

Open Document

L`Oreal

cleaners and fragrances and body cosmetics. These products are found in all distribution channels, from hair salons and perfumeries to hyper and supermarkets, health and beauty outlets and direct mail. Another key word in L’Oréal’s history is communication. Back when advertising was still in its infancy, L’Oréal commissioned promotional posters (still famous today) from graphic artists like Colin, Loupot, Savignec, to publicize the company’s products. In 1933, Eugéne Schueller created and launched...

Chief executive officer, Cosmetics, Eugène Schueller 2039  Words | 13  Pages

Open Document

Sostac - Marketing Communication and Branding

Marketing Communications and Branding Mobile phone design Introduction After careful market research of some of the different phone markets in today’s industry; the market that was the most interest to the writer was the disability phone market. Of all the mobile phones researched, none were found to have Braille included; only speaking activated commands - designed to send text messages as well as calling. The idea the writer proposes is a phone for the visually impaired which has a sole purpose...

Advertising, Base station, Blindness 2442  Words | 7  Pages

Open Document

Modern Marketing Communication: Building Strong Brands

According to the American Marketing Association (AMA), brand is a name, term, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and differentiate them from those of competitors. As stated in the article of Keller (2009, p. 140) companies having strong brands have improved perceptions of product performance, greater customer loyalty, less vulnerability to competitive marketing actions and marketing crises, lager margins, more...

Advertising, Brand, Brand management 1066  Words | 3  Pages

Open Document

The Marketing Communications Mix

The Marketing Communications Mix A Consumer Service I have chosen to investigate Vodafone and their marketing campaign of the new 3G service. With 3G you can send and receive larger pieces of information. Not just voice, text messages and pictures, but video and music too. 3G allows you to: • Make video calls • Send video messages • Play the latest games • Listen to full music tracks • Watch TV on your phone To market this new service Vodafone are using various methods of communication...

Advertising, Business-to-business, Infomercial 1721  Words | 6  Pages

Open Document

Marketing Communication for Lenovo

LENOVO YOGA PRO 3 - MARKETING COMMUNICATIONS Table of Content Page 1) Executive Summary 3 2) Background 3 3) Demographic & Psychographic 3 - 4 4) Positioning Strategies & Perceptual Maps 4 5) Marketing Communications Objectives 5 6) Current MARCOM Mix - Advertisement 5 ...

Advertising, Brand, Brand management 2249  Words | 12  Pages

Open Document

Integrated Marketing Communications Plan

INTEGRATED MARKETING COMMUNICATIONS PLAN A. ADVERTISING Advertising refers to the paid promotion of goods and services through a sponsoring organization or company. While marketing has the objective to choose markets that have the capacity to purchase a product,  advertising, on the other hand, is the paid communication through which relevant information about the product is conveyed to potential consumers (2001). In a general sense, the author plans to use advertising in order to be able to impart...

Advertising, Marketing, Promotion and marketing communications 1255  Words | 4  Pages

Open Document

How Does Internet Marketing Communication Differ from Traditional Marketing Communication?

1) How does internet marketing communication differ from traditional marketing communication? Internet marketing differs significantly from conventional marketing communications because of the digital medium used for communications. The internet and other digital media such as digital television and mobile phones enable new forms of interaction and new models for information exchange. A useful summary of the difference between theses new media and traditional media has been developed by McDonalds...

Advertising, Internet, Internet marketing 2213  Words | 7  Pages

Open Document

Marketing Communications on Skoda

be implemented in harmony, with the environment. Literature review Marketing communications Marketing communications are substantial to all businesses; it is a way to build awareness for your product or services. It has a mix and the elements of the mix are blended in different quantities in a campaign. Marketing communications are integrated; this is so that a single message is conveyed by all marketing communications. To get fast recognition, particular slogans or logos are used to get the...

Audi, Automotive industry, Marketing 1103  Words | 5  Pages

Open Document

Integrated Marketing Communication

credit card numbers. 3. Privacy issues: Because people worry about being bombarded with marketing materials. They also do not like having their purchasing and surfing habits monitored. 4. Purchasing habits: Because many people are more comfortable with shopping in a store rather than online and having things delivered. Q2: What is interactive marketing? A: Interactive marketing is the development of marketing programs that create interplay between consumers and businesses rather than simply sending...

Advertising, Brand, Brand management 713  Words | 3  Pages

Open Document

Integrated Marketing Communications Brief

 Integrated Marketing Communications Brief Margaret Nicholson Keller Gradate School Professor: Timothy Schauer 2/15/15 Course: MKTG-522-20775 Why are we developing a new IMC campaign? J. C. Penney was founded by a successful retail businessman from Missouri named James Cash Penney. Penney had a deep respect for customers and wanted to create stores that was ran with honesty. J. C. Penney Company is a nationwide chain of stores that sells a wide variety of products (JC Penney 2013). Up until...

Companies established in 1902, Department store, Department stores of the United States 1199  Words | 5  Pages

Open Document

Developing Customer Relationships Through Marketing Communications

is the transactional marketing, based on the single sales. In this case Innocent doesn’t have any contact with the customers more than the simple purchase. It occurs when the customer doesn’t want to undertake any long-term relationship, either because he doesn’t feel tied with the brand values or for his sporadic purchase behaviour. In this situation, the customer is more focused on the product features and on the momentary convenience. Relationship marketing is marketing seen as relationships...

Consultative selling, Customer, Customer relationship management 1515  Words | 6  Pages

Open Document

Marketing Communications Assignment

Marketing communications assignments…. 1.2 External analysis Environmental factors: - Social: o There are numerous social issues in regards to the alcohol industry. These range from associated disease as well as health and safety impacts from high levels of alcohol consumption, to under-age drinking and third world countries the portion of spending money on alcohol versus basic needs. o Domestic violence has consistently risen and has been linked to the consumption of high...

Advertising, Alcoholic beverage, Beer 1086  Words | 5  Pages

Open Document

The Relocation of Marketing Communications Budgets

Why have marketing communications budgets been reallocated in recent years to increase expenditure on promotions and reduce spending on advertising? Discuss with reference to one example This report will examine some of the reasons why marketing communications budgets have been reallocated in recent years to increase expenditure on promotions and reduce expenditure on advertising. It will specifically examine the McDonalds Corporation in light of this growing phenomenon. An integrated...

Advertising, Communication design, Graphic design 1030  Words | 3  Pages

Open Document

The Internets Effect on Marketing Communication Strategies

u09d1 The Internet’s Effect on Marketing-communication Strategies The Internet is rapidly overtaking traditional communications media as the primary, if not sole, source of information for the cohorts in Generation X and Generation Y. What are the implications for marketing-communications strategies if these trends continue? Owen notes that very little scholarly literature or research is available on this topic, partially because it is so new. The existing models concepts and theories in the...

Advertising, Communication, Graphic communication 1520  Words | 5  Pages

Open Document

Integrated marketing communication

Integrated Communication Principles Question: Why should a company consider using IMC to build a brand, and how would it go about using IMC to build the brand? Integrated Marketing Communication is the management of all organized communications to build positive relationships with customers and other stakeholders––stresses marketing to the individual by understanding needs, motivations, attitudes and behaviors (Northwestern University Medill School). The meaning of brands goes well beyond...

Advertising, Brand, Brand equity 1194  Words | 4  Pages

Open Document

Marketing

and images in magazines, newspapers, and on billboards, websites, radio and television. The challenge of the marketer is to find a hook that will hold the subject’s attention. In helping to achieve this, use of celebrity endorsers is a widely used marketing strategy. celebrity endorsement in advertisement and its impact on the overall brand is of great significance. Although this sounds pretty simple, but the design of such campaigns and the subsequent success in achieving the desired result calls for...

Advertising, Marketing, Marketing research 1276  Words | 5  Pages

Open Document

Consumer Psychology and Marketing Communications Article Analysis

Consumer Psychology and Marketing Communications Article Analysis PSY/322 November 13, 2012 Dr. Sharlyn Moore Consumer Psychology and Marketing Communications Article Analysis Consumer Psychology is the art of determining consumer requirements through study and analysis of consumer spending and purchasing habits relating to products or services advertised for sale. The analysis portion focuses on consumer motivation concerning products and mood relative to purchasing products. The Cherry...

Cognition, Consumer behaviour, Emotion 814  Words | 3  Pages

Open Document

Consumer Psychology and Marketing Communications

 Consumer Psychology and Marketing Communications At any given moment during the day, decisions such as which brand of merchandise to purchase, which color paint to select, or what cable service provider to go with are being made by consumers. The selection and behaviors of the consumers go beyond their personal preferences and has been studied by psychologists for over a century. Knowing what appeals to consumers and what their preferences are is a crucial part of the business's success. ...

Business, Consumer, Consumer protection 847  Words | 4  Pages

Open Document

Redbull Marketing Communications

Clarisonic and Redbull Marketing Communications Digital Campaigns Clarisonic launched a campaign in October 2010, Breast Cancer Awareness Month, in which the company promised to donate 1$ for every new like they received on their facebook fan page. Clarisonic used Facebook advertising, email blasts, twitter, youtube and even their own blog “Sonic Chatter” to spread the word about their new ‘like’ campaign. Clarisonic objectives included adding a thriving social media section to Clarisonic’s...

Advertising, Brand, Brand management 1528  Words | 5  Pages

Open Document

Tesla’s Integration of Marketing Communications

 Tesla’s Integration of Marketing Communications Tesla Motors Inc. gained widespread attention by producing the Tesla Roadster in 2008, the first federally-compliant electric vehicle. The roadster is also impressive because of its sports car design. Tesla then followed in summer of 2012 with the release of the Model S in the United States, which is a fully electric luxury sedan. Tesla Motors was founded in 2003 by a group of intrepid Silicon Valley engineers who set out to prove that electric...

Automobile, Electric car, Electric vehicle 1098  Words | 4  Pages

Open Document

marketing

Title: Better by the Circle? The dynamic effect on the Marketing Concept. Abstract The marketing concept is an overarching concept that links the philosophies, practices and theories of marketing. It closely examines an organisations ability to analyse the needs of the customer and make informed decisions based on these needs. These decisions are based on evidence and work towards matching the organisations capabilities and the customer needs, ultimately, to satisfy both the organisation and the...

Concept, Customer, Customer relationship management 1898  Words | 9  Pages

Open Document

Coca Cola Marketing Communication

COCA COLA MARKETING COMMUNICATIONS SUCCESS             We all know what coca cola is. It needs no introduction. It is the carbonated drink that we call coke and that most people can’t live without. Coca cola has been in business for 125 years. It has 139,600 employees in more than 200 countries from all over the globe and produces 1.7 billion servings per day. As a successful beverage company, coca cola has enjoyed 49 consecutive years of increased dividends which means that it is successful and...

Advertising, Caffeine, Carbonation 816  Words | 3  Pages

Open Document

Become a StudyMode Member

Sign Up - It's Free