Consumer Survey A few questions about the snack you eat 1) Are you a regular consumer of packaged snacks of brands like Frito Lays‚ Kurkure‚ Haldiram‚ Pringles‚ Bingo etc? 2)Please indicate your sex. Male Female 3 Of the following‚ which is your most preferred brand of packaged salted snacks? Frito Lays Bingo mad angles Haldiram Namkin Cheetos Kurkure Pringles Other‚ please specify 4 What is it that makes you prefer a particular brand? Brand Name Variants offered Price Anything
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A Project report On “Chala Change ka chakkar” Lays Campaign Advertising Agency: J.Walter.Thompson (JWT) Under the guidance of: PROF. S.C.MAKANI Table of Contents INTRODUCTION 3 About JWT: 4 JWT World (in India) 4 Structure of JWT 7 GENERAL INFORMATION ABOUT THE CAMPAIGN 9 How did Agency get the account: 9 Dates of the campaign: 9 BTL 9 CLIENT BRIEF: 10 Company Details: Frito Lays 10 FritoLay India 11 FRITOLAY India Genesis
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ITC has big investment plans for the snacks project. Naware specifies‚ "In two years‚ we will invest Rs 150 crore; Rs. 60-70 crore has already been invested in the initial rollout."target is also aggressive 25% of snacks market. Marketing Planning Term Project ITC Bingo Group 4 Abhishek Gupta 07P002 Aldrin Aloysius 07P006 Arpit Vishwakarma 07P013 Rohit Awasthi 07P033 Shikha Rana 07P040 Vardan Mathur 07P044 Acknowledgement We would like to take this opportunity to express
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percent market share of the Rs 2000 crore branded snack market within five yrs. This was an extremely ambitious target according to observers as the market was dominated by the Frito Lay group (owned by Pepsi Co) with a slew of brands like Lays‚ Kurkure and Uncle Chipps holding 50 per cent of the market share. The other was the Haldiram group with 25 percent of the market share. The organized snacks category is subdivided into the Traditional segment (Bhujia‚Chana etc) dominated by Haldiram. The
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Case Challenge Bingo! Mad Angles July 2012 Instructions: Registered Teams will submit a case analysis document comprising no more than 5 pages of single spaced‚ 12-point font (including illustrations and excluding TOC‚ Cover page). Along with the word document each team must submit a 10-slide presentation of the case analysis/solution suggested. There is no pre-determined structure to analyse the case. Participants are free to use any format which best illustrates and provides convincing arguments
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the effect of celebrity endorsement on consumer buying behaviour - January 5th‚ 2010 The crescendo of celebrities endorsing brands has been steadily increasing over the past 20 years or so. Marketers overtly acknowledge the power of celebrity in influencing buyer ’s purchase decision. They have firm believe that likeability or a favorable attitude towards a brand is created by the use of a celebrity. The crore of rupees spent per year on celebrity endorsement contracts show that celebrities like
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market in a good price and all flavours are tasty. HISTORY Bingo was lunched in14th March 2007 with a wide range of exciting packaged salted snacks.The range includes multiple flavor variants of Potato chips & Finger snacks. COMPETITORS 1. Kurkure 2. Lays 3. Uncle Chips 4. Haldiram 5. Parle products FLAVOURS 1.Bingo! Yumitos - ’Take a Yumitos Break’ Premium salted International cream &onion Red chilli Bijli Masala Remix Juicy Tomato Ketchup Fiery Red Tomato Oye Pudina 2.Bingo
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INDUSTRY ANALYSIS:- About ITC Market Capitalization :- US $ 18 billion Turnover :- US $ 4.75 billion Diversified presence in • Cigarettes‚ • Hotels‚ • Paperboards & Specialty Papers‚ • Packaging‚ • Agri-Business‚ • Packaged Foods & Confectionery‚ • Information Technology‚ • Branded Apparel‚ • Personal Care‚ Greeting Cards‚ Safety Matches and other FMCG products Corporate Strategies:- • Developing a portfolio of world class • Continuous
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Study The Segmentation‚ Targeting And Positioning Of ITC Bingo! Marketing Planning Final Report Acknowledgement We would like to express our deepest gratitude to Dr. Avinash Kapoor for guiding us on the Marketing Planning course and for his invaluable guidance‚ support‚ and encouragement throughout our project work which has aided us in the successful completion of our work. We extend our thanks to our friends who directly or indirectly helped us during our project work. We would like to
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The second largest drink in the world‚ Pepsi has implemented several smart strategies in the last decade to improve its turnover and profits. Pepsi-Cola’s expansions in snacks like Lays‚ Quaker oats‚ Cheetos and Kurkure have given them an edge over Coca-Cola. Although‚ Coca-Cola is still the number one selling brand‚ Pepsi has reduced their dependency on soft drinks by expanding their product mix. We all know that the marketing mix is a dynamic process and is always changing with prices and promotions
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