|Weeks |Days | | |Monday |Tuesday |Wednesday |Thursday |Friday
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comes under sincerity category because the positioning statement (JAHA MAMTA WAHA DALDA) shows the sincerity towards customers and culture. Cadbury dairy milk is also the good example of sincerity because they are positioning themselves as “Toh phir kuch meetha ho jaye” which shows that it is used on the occasions of happiness and also shows sincerity and respect toward customers. There customers are kind and family-oriented. Excitement: These type of products promote daring‚ imaginative and adventurous
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year 2000‚ Bachchan began his career with J.P. Dutta’s Refugee. The film performed moderately well at the box office and was the fifth highest grossing film of that year.[9] Bachchan went on to do other films‚ including Shararat and Bas Itna Sa Khwaab Hai‚ without much success.[10] Abhishek went on to give a string of 17 poorly received films[11] but his performances in Main Prem Ki Diwani Hoon (2003)[10][12] and Mani Ratnam’s Yuva (2004)
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Analyzing Consumer Behaviour To study and analyze the consumer behaviour we conducted an online survey. [URL: http://www.esurveyspro.com/Survey.aspx?id=a9b6dcf2-a700-4357-aae7-02942c717568]. The survey asked a total of 10 questions including one question asking them to rate McDonald’s on various parameters like taste‚ variety‚ speed of service‚ etc. Response was received from 132 customers of McDonald’s. Profile of respondents To know the age group of respondents we asked them
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* Product: KURKURE * Company: PepsiCo’s food division Frito-Lay * Ad Agency: JWT INTRODUCTION Kurkure was born in India‚ grew up with India DNA‚ flaunted Indian attitude‚ and has been entertaining everyone with an endearing Indian spirit….this Block busterish brand‚ now‚ rapidly is spreading its vibrant influence to as far as West Asia. Kurkure was launched by PepsiCo’s food division Frito-Lay in 1999. Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is
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MAIN BIKAJI REPORT TABLE OF CONTENTS Project Profile 1. INTRODUCTION 1.1 Introduction To Industry 1.2 Introduction to company 1.3 Organization Chart 1.4 Production 1.5 Material Requirement Planning 1.6 Process 1.7 Packaging Section 1.8 Maintenance 1.9 Layout 1.10 Introduction To Marketing Mix 2. PROJECT PROFILE
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give her chocolate and she hides it. She then opened it and ate it. When she was forced to share the chocolate‚ she started to cry and at that time more chocolate were brought in the table for everyone as desert. The ad also has a slogan “Meethe mein kuch meetha ho jaaya”. In this ad Cadbury has promoted their Dairy Milk not only as chocolate but also as desert. Chocolate are mostly targeted to teen age people but in this it shows that Dairy Milk is for all age of people. The web link of the ad:
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Project report On How do we motivate people who are engaged in Mundane activities? Submitted to: Dr. S. Elankumaran Submitted by: Theta Group Table of Contents 1. The Meaning of the Question…………………………………… 2. The Project Approach……………………………………………… 3. The Survey groups…………………………………………………... 4. Questionnaire for the Survey…………………………………… 5. Survey details………………………………………………………….. 6. Results from the survey…………………………………………… 7. The Content Model……………………………………………………
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basically four types of segmentation which are as follows. Age and life cycle: Under this type of segmentation the buyers who mostly prefer the Cadbury dairy milk comes under the age group of 4 to 50 years. With their taglines like Shubarambh Kuch meetha ho jaye‚ Pappu paas ho gaya‚ etc they have appealed to a wide range of age groups. Gender: For purchasing Cadbury dairy milk gender does not matter. It’s for everybody. Income: The price of Cadbury dairy milk is reasonable and affordable
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and demonstrative. The idea of giving that much importance to exteriors was something relatively new to Indians." In the early 2000s‚ the company began to expand its offerings. From paints and colours‚ they moved to home decor. And ’Har Ghar Kuch Kehta Hai’ was born. "We found that it made an emotional connect with consumers‚" says Syngle‚ adding: "A lot of energy and passion went into creating a home and they could identify with that." Even as consumers and the Indian market has evolved‚ home-decor
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