“Come out in the universe of light‚ everything in the universe is yours. Stretch out your arms and embrace it with love. If you ever felt you wanted to do that‚ you have felt God.” Understanding human nature is the highest knowledge and only by knowing it we can know God. It is also the fact that the knowledge of God is the highest knowledge and only by knowing God we can understand human nature. Swamijijs teachings and words of wisdom about religion‚ culture‚ education and peace are the four
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Market segmentation : Asian Paints segment the market based on the usage : BRAND POSITIONING It is how the Asian paints enabled people to form a mental image for their products in the customer’s mind. The strategies that they followed where as follows‚ Brand Image The ways in which Asian Paints attempted to meet the customer’s psychological and social needs. Indian paint industry is a low involvement industry. Till 1990s people will just tell their budget for painting
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Dohas like “Bada hua to kya hua‚ jaise ped khajoor/ panthi ko chhaya nahin‚ phal laage atidoor” or “Shram se hi sab kuch hot hai‚ bin shram mile kuch nahi/Seedhe ungli ghee jamo‚ kabsu nikase nahi” are what we have grown up listening to and using in our day-to-day conversations. Kabir was a 15th century mystic poet. A weaver by profession‚ a free-thinker and mystic by choice‚ he opposed
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office is in Mumbai. CONSUMERS VIEW: Customers get sentimental and emotionally attached. We can see that it had really affected the minds and psychology of consumers E.g.-when the company advertised its brand by tag lines “Aaj Pehli Tarik Hai”‚ ” Kuch Meetha Ho Jaye " and “Pappu Paas Ho Gaya”. However‚ the consumers had stopped purchasing the bars for sometime after the worm controversy. COMPEITIORS: Main competitors: Nestle‚ Amul. PRODUCT MIX: Chocolates‚ Snacks‚ Beverages‚ Candies‚
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Whether any prosecution detention fine conviction sentence against you has been awarded by any court of law for any offence? If yes‚ particulars of the same other details whether desirous of taking pre-exam training only for SC St religious minority communities ex- servicemen if yes‚ Centre for training languages known read write speak HINDI ENGLISH YES declaration I hereby declare that all statements made in this application are true‚ complete and correct to the best of my knowledge and belief.
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MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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What is Integrated Marketing Communications (IMC)? Integrated Marketing Communications (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising‚ sales promotion‚ public relations direct marketing‚ online communications and social media work together as a
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Jab Khushi Chhoo Jaye‚ Kuch Meetha Ho Jaye’) and moved on to the celebrating overt occasions (’Pappu Pass Ho Gaya’) has‚ for the past four years‚ been about occasion-led celebration. However‚ the core target group‚ consumers in the age group of 15-35 years‚ has been retained from the previous campaign (’Aaj Pehli Tareekh Hain’) that was launched about a year ago. Cadbury Dairy Milk (CDM) and Ogilvy & Mather have launched its new ad campaign under the broad umbrella of ’Kuch Meetha Ho Jaye’-“Shubh
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A PROJECT ON THE CADBURY DAIRY MILK Submitted By: CHANDNI MANIAR (Roll No-10065) Guided By: PROF. BHAVESH O. VANPARIYA PGDM PROGRAMME (YEAR 2010-2012) TOLANI INSTITUTE OF MANAGEMENT STUDIES ADIPUR ACKNOWLEDGEMENT Success is an amalgam of dedication. work and able guidance of people around us” I am very thankful to
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What would you seek if you were being molested by someone? Justice or may be Revenge? This brave girl of Kolkata did something way courageous than what we can think off. What did she do? She collected all the proof she had on her mobile/cell phone and WhatsApp chat and posted everything on the Social Media platform. Surprisingly you can find every worse stuff on social media‚ but her post was put down stating “Community Standards Violation.” But‚ how can you expect such brave girl to give up! She
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