INTRODUCTION MEGA ENVIRONMENT International Element/ Global Condition The main global competitors of AirAsia are Firefly‚ Tiger Airways and Jetstar Asia. All these international airlines have adapted the AirAsia’s low cost concept and can be a threat to AirAsia. “Knowing the increase of competition in the market‚ AirAsia applied the adaptation process (Hanan & Freeman‚ 1984) by expanding its operation to long haul services to various destinations. Moreover‚ AirAsia realised the price is
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Introduction AirAsia is the airline industry started based on the low cost carrier (LCC) concept in Malaysia. The low cost concept is introduced in the year of 2001 with the belief that “Now Everyone Can Fly” by Tony Fernandes. AirAsia was first established in 1993 and began its operation on 18 November 1996. In the year 2001‚ Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s
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1.0 INTRODUCTION Background‚ History and the Business Concept AirAsia is a brand of airlines operated by AirAsia Berhad. A Malaysian based low-fare company. AirAsia established in 1993 and start the operations on 18 November 1996 (Wikipedia‚ 2011) Inspired by the success of Ryanair and EasyJet as low cost carrier‚ Toni Fernandes saw the potential of having the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling‚ one type cabin‚ free
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MALAYSIA AIRLINES ANNOUNCES MUTUAL SEPARATION SCHEME TO RIGHTSIZE WORKFORCE Malaysia Airlines today announced the details of its Mutual Separation Scheme (MSS). This fast tracks the organisation’s intention to right size(downsize) its workforce a year ahead of the schedule outlined in its publicly announced 3-year Business Turnaround Plan. Malaysia Airlines will receive compensation from Penerbangan Malaysia Berhad (PMB) for the termination of the Agreement for Domestic Business Unbundling
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executive‚ Tony Fernandes ’s company Tune Air Sdn Bhd on 02 Dec 2001 COMPANY PROFILE –Cont‘ Malaysian Low- cost airline Largest low fare‚ no frills air line and a pioneer of low cost travel in Asia Operates scheduled domestic and international flights to over 400 destinations spanning 25 countries AIRASIA GOVERNANCE BOARD BACKGROUND & DUTIES The Board of Directors consist of 8 members : 1 Non Executive Chairman 2 Executive Directors 5 Non Executive Directors –
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destinations is low-yield and needs appropriate actions to improve sales figures. Under the newly-implemented BTP 2006‚ many of these low-yield routes have been terminated or reduced in frequency. Domestic routes have been reduced from 118 to 22‚ whilst international routes from 114 to 90. ‘The Asian Business Aviation
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jets in the attack. On Monday‚ Firefly said it would fly commercial jets for domestic routes and begin with crossover routes‚ e.g. Kota Kinabalu and Kuching‚ on Jan 15. Asean will be its next stop. Its B737-800s will take off from KL International Airport (KLIA). Firefly wants to have a fleet of 30 aircraft in five years and that means forking out a lot of money to keep up with competition. Perhaps parent MAS has a plan to help with the purchases. Firefly will still maintain its turboprop
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the financial information for the users of financial accounts. The company’s managers‚ stockholders‚ suppliers‚ lending institutions‚ employees‚ customers‚ government‚ competitors are the users of financial statements. These are considering the international and external shareholder groups (Charles H.Gibson‚ 2009‚ pg.3). Out of so many users‚ this report is going to focus on the five main users‚ which is the owners‚ managers‚ employees‚ lenders (bank)‚ employees and investors. Besides that‚ this report
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AirAsia‚ the most successful and leading low fare carrier in Asia Pacific region is practicing a concentration strategy since it takes over by Tony Fenendez in late 1990s. I strongly believe this strategy will continue to work if it is under the leadership of Tony Fenendez. The concentration strategy under the current practice will able to make AirAsia remain competitive:- 1. Managing Cost of Human Capital. Multi tasking Cabin Crew. Where all the Cabin crew are required to handle check in ticketing
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Table of Contents Executive Summary 3 1. Introduction 5 2. Analysis 6 2.1 Shareholders 6 2.2 Supplier 7 2.3 Employee 8 2.4 Lending Institutions 9 3. Overall Comparison of Years (Refer to Appendix 1-5) 10 3.1 Profitability 10 3.2 Efficiency 10 3.3 Liquidity 11 3.4 Gearing 12 3.5 Investment 12 4. Sources of Finance 13 5. Market Value of Share 14 6. Economic Conditions 15 6.1 Political 15 6.2 Economic 15 6.3 Social 16 6.4 Technology 16 6.5 Environment
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