Hong Kong Disneyland Theme Park HT114003 1C o Laam To Man Chun Chan Ka Chun Chiu Ka Hin Wong Ching Wai Hung Chi Chung Yau Kwok Fung Contents 1. Background 2. Vision 3. History & Future 4. SWOT analysis 5. PEST analysis 6. Marking Mix (Product ‚ promotion ‚ place ‚ price) 7. Conclusion Background • September 12‚ 2005 • 126 hectares • Reclaimed land in Penny’s Bay ‚ Lantau Island • Chief Executive of the Hong Kong Disneyland Resort ‚ Jin Wenhao • Ownership : Disney 47% HKSAR 53% Vision A
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Hong Kong Disneyland had mechanisms in place to adapt to local Hong Kong culture‚ yet these means appeared to be partially ineffective. Why? Despite hard efforts of management‚ during 1 year there were some difficulties Chinese Disneyland faced to. One of the biggest problems was the Lunar New Year Holiday. It took place when administration of park didn’t take into account some particularities of Chinese people consumption habits. This fiasco led to many complaints‚ ticket returns and‚ importantly
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The History of DisneyLand Paris In the beginning... Following on from the success of the DisneyLand theme park in Anaheim‚ plans to build a European version first started around 1975‚ nine years after Walt Disney died. Initially Britain‚ Italy‚ Spain and France were all considered as possible locations‚ though Britain and Italy were quickly dropped from the list of potential sites because they both lacked a suitably large expanse of flat land. The most likely site was thought to be in the Alicante
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Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited‚ a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new jobs for both within Disney and through other employment opportunities and was also estimated to generate economic benefits for Hong Kong. This report would include a comprehensive analysis of the company
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school’s out and everyone is rejoicing‚ we’ve worked hard all year long and now we are ready for some relaxation and days of doing nothing‚ but not me‚ me I’m ready for Disneyland. My family and I have been talking about this for two weeks and we’re finally here! I could never have possibly imagined that we’d be in Disneyland for my birthday! This is what is going through my head as I’m standing in line for the Pirates of the Caribbean
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Introduction The purpose of this assignment is to prepare as director of Disneyland Europe‚ two strategic scenarios for the next 5 years plan (2009-2014) for consideration by the board. Firstly will assume that the credit crunch is short- lived and that the European growth starts again in 2010-11. Secondly will assume that the credit crunch effect will get worse‚ combined with increasing prices in particular construction materials and fuel. It will provide recommendations and description on how Euro
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Huge amount of visitors has also brought a huge consumption to Disney. It is said that California Disneyland has eat more than 4 million piece of hamburgers‚ 1.6 million pieces of hot dogs‚ 3.2 million copies of ice cream and 1.6 copies of popcorn each year. At the same time‚ these visitors produce an average of more than 30 tones of garbage per day. However‚ environmental management and conservation has always been an important part of Disney. Disney meticulously practice the concept of reduce‚
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Walt Disney World Resort is the most visited vacation resort in the world. With 17‚536‚000 guest every year it has earned the title of ‘Happiest Place on Earth.’ Disney World contains 27‚258 acres of property. This property includes many building like themed resort hotels‚ non–Disney hotels‚ theme parks‚ water parks‚ golf courses‚ a camping resort‚ a shopping district‚ and other entertainment venues. Magic Kingdom is the first and original theme park to open in the Disneyworld followed by Epcot‚
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further into Asia‚ they were not at all as successful as they had originally expected. With the success of Tokyo Disney Resort producers of Hong Kong Disney were projecting the same experiences to happen in Hong Kong. By using the failures found in Disneyland Resort Paris they knew what not to do in order to achieve greater worth of the Disney name abroad. Though Tokyo and Paris are completely different cultures‚ the adaptation of each culture was done in two different ways‚ varying the overall success
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Organizational Behavior in Hong Kong Disneyland Agenda Introduction 3 Motivation 4 Theory X and Theory Y 4 Herzberg’s two-factor theory 6 Maslow ’s Hierarchy of Need 8 Learning 11 Organizational Learning in Disneyland 11 Current situation of learning aspects in Hong Kong Disneyland 12 Problems of Disney Learning Style 13 Suggestion 14 Conclusion 18 Introduction Hong Kong Disneyland‚ opened to visitors in 2005‚ is one of the two largest theme parks in Hong Kong
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