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    Krispy Kreme Doughnuts

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    Krispy Kreme Turnaround Strategy Strategy Coursework John Ellis Group Arif Harbott Claudio Paleari Pia Gowland Ronald Garricks Tim Joslyn EMBA EMBA Sep10 Strategy 1 - John Ellis Group v016.pdf September 2010 Date: 12th January 2011 Word Count (excluding tables and Appendices): 2992 Page 1 Table of Contents 1  Introduction ....................................................................................................................... 3  2  Current strategy ...........

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    Krispy Kreme Doughnuts

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    KRISPY KREME DOUGHNUTS Krispy Kreme DoughnutsInc. is a specialty retailer of doughnuts. The company ’s business owns and franchises Krispy Kreme doughnut stores‚ where it makes and sells over 20 varieties of doughnuts‚ including its signature Hot Original Glazed and nine other varieties. Each of its stores is a doughnut factory with the capacity to produce from 4‚000 dozen to over 10‚000 dozen doughnuts daily. The Company also sells in its stores drip coffee‚ other beverages‚ other bakery items

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    8. Krispy Kreme Doughnuts in 2005: Are the Glory Days Over? Overview In early 2004‚ Krispy Kreme’s prospects appeared bright. With 357 Krispy Kreme stores in 45 states‚ Canada‚ Great Britain‚ Australia‚ and Mexico‚ the company was riding the crest of customer enthusiasm for its light‚ warm‚ melt-in-your-mouth doughnuts. During the past 4 years‚ consumer purchases of Krispy Kreme’s doughnut products had taken off‚ with sales reaching 7.5 million doughnuts a day. Considerable customer excitement—approaching

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    planet: yeast-raised doughnuts. Sweet and impossibly fluffy‚ the Original Glazed earned a zealous following throughout the southern United States--and then beyond once expansion outside the South began in the mid-1990s. By late 2003‚ the company was operating more than 300 doughnut shops in 42 states; Ontario‚ Canada; Sydney‚ Australia; and the United Kingdom. It was producing 7.5 million doughnuts per day‚ adding up to 2.7 billion per year. The company’s shops sell more than doughnuts‚ however‚ offering

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    yeast-raised doughnuts and a shop on Broad Street in Paducah‚ Kentucky‚ from Joseph LeBeouf of Lake Charles‚ Louisiana. Rudolph began selling the yeast doughnuts in Paducah and delivered them on his bicycle. The operation was moved to Nashville‚ Tennessee‚ and other family members joined to meet the customer demand. The first store in the nation with the Krispy-Kreme name opened on Charlotte Pike in 1933. Rudolph sold his interest in the Nashville store and in 1938 opened a doughnut shop in Winston-Salem

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    Krispy Kreme Inc.

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    FROM: JMSB Students TO: Shareholders and potential investors of Krispy Kreme Doughnuts Inc. DATE: Tuesday‚ January 19 2010 SUBJECT: Krispy Kreme Doughnuts Inc. Analysis 1) Identification of issues: * Is Krispy Kreme’s a healthy company? * What had happened to the company? * Why were so many investors fleeing the popular doughnut maker? * Were the revelations about the company’s franchise accounting practices sufficient to drive that much value out of the stock? * Were

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    KRISPY KREME DOUGHNUTSINC. As the millennium began‚ the future for Krispy Kreme DoughnutsInc.‚ smelled sweet. Not only could the company boast iconic status and a nearly cultlike follow­ing‚ it had quickly become a darling of Wall Street. Less than a year after its initial public offering‚ in April 2000‚ Krispy Kreme shares were selling for 62 times earn­ings and‚ by 2003‚ Fortune magazine had dubbed the company "the hottest brand in America." With ambitious plans to open 500 doughnut shops over

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    krispy kreme doughnuts

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    A. International Business Cases: Purpose‚ use‚ and Guide to analyzing them There are essentially two different approaches to education. If one polarizes the issue‚ one approach presupposes that education should consist of accumulating important pieces of knowledge in classified and systematized form. It teaches accepted truths. The other approach presupposes that education consists of acquiring the ability to act in the presence of new experience. The case itself consists of a problem or situation

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    KRISPY KREME DOUGHNUTSINC.—2004 Cynthia Duff Francis Marion University Ticker Symbol: KKD www.krispykreme.com The neon sign "Hot Doughnuts Now‚" when illuminated‚ lures hungry customers into the local Krispy Kreme stores. The sign signals that Krispy Kreme ’s signature product‚ Hot Original Glazed doughnuts‚ are right now rolling under the glazing process and are ready to be devoured by anxiously waiting customers. There ’s nothing better than a hot‚ fresh‚ fluffy glazed doughnut that melts

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    KRISPY KREME DOUGHNUTS CASE STUDY CASE OVERVIEW The case depicts KRISPY KREME ’s franchise system growth and decline as a lesson to entrepreneurs running a company as a franchisor. KRISPY KREME‚ one of the successful companies in the food-service industry‚ began as a single doughnut shop in the early 20ths. The rapid expansion of its business scale made the corporation suffer its first economic crisis by the early 1980s. A group of franchisees later took charge of the heavily-debt company bringing

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