P A R T 1 UNDERSTANDING THE WORKPLACE CHAPTER 1 What Is Organizational Behaviour? An organization decides it will hire people with few skills and job experience. What challenges might its managers face? 1 2 3 4 What is organizational behaviour? Isn’t organizational behaviour common sense? Or just like psychology? How does knowing about organizational behaviour make work and life more understandable? What challenges do managers and employees face in the workplace of the twenty-first
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Contents Part I : Overview of world business 1. Nature of International Marketing : Challenges and Opportunities 2. Trade Theories and Economic Development 3. Trade Distorations and Marketing Barriers Part II : World market environment 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behaviour in the International Context Part III : planning for international marketing 8. Marketing Research and Information System 9
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