National Road Safety Campaign 2013 which was held on 4 February 2013 at the Terminal Bersepadu Selatan (TBS)‚ Kuala Lumpur. In-conjunction with the Chinese New Year celebration this year‚ the event was implemented by the Road Safety Department (JKJR) in partnership with huge names deriving from government agencies and key players of the automotive industry. YB Dato’ Seri Kong Cho Ha‚ Minister of Transportation‚ graced the event as the Guest-of-Honour to launch the campaign in a ribbon-cutting
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The incredible industrial giant behind the Macintosh computers made a very strong push back in the 2000’s with their “Get a Mac” campaign. This campaign featured a denotative aspect of personified versions of “Mac” and “PC”‚ going about small skits to prove a Mac’s superiority over its competitor all whilst the connotative sense had a much less diminishing message of individuality within the western consumer culture. Simply‚ Apple had a message that could easily be read in the very simple and small
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Walkers 3. Explore the various campaign results. Do you think the campaign was successful? The main objectives of the campaign were to make the association between crisps and sandwiches top of mind and make sellers site Walkers next to the sandwiches in stores. This would lead the consumer performing a dual purchase of the single-packets of crisps together with their sandwich at lunch. The results show that the Great British public noticed and enjoyed the campaign. Also journalists picked up the
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Running head: TRACK STUFF INC. Track Stuff Inc. Learning Team A University of Phoenix Track Stuff Inc. Before approaching the project objectives‚ one must first understand a little background on the project. What is this company? Software Solutions started in Idaho as a small company‚ family owned. Through the 1980s‚ the company was able to provide reliable software solutions to its customers‚ creating one of the first user-friendly inventory tracking software solutions to the farmers
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“Suck on this.” – Slogan in Tacoma-Pierce County Health Department anti-tobacco campaign It’s rude‚ crude and all but guaranteed to get many parents and sticklers for good manners up in arms. In other words‚ it’s designed to appeal to average teenagers. Or at least get their attention. That’s the goal‚ anyway‚ of the new anti-tobacco campaign by the Tacoma-Pierce County Health Department. The messages are particularly targeted at young people‚ because research has shown that those who
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network marketing campaign By :- Gaurav Shah (39) Abstract- Social media is growing rapidly‚ a study conducted shows that 79 % of big corporation leverage social media to engage their customers and they are using innovative ways to build buzz‚ foster communication‚ improve products‚ and cultivate long-term brand awareness and consumer trust. It doesn’t matter whether you’re a seasoned producer of award-winning viral campaigns or are just learning
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Presidential Campaign Tactics of 1828 and 2012 Whether it was the 1828 election between Andrew Jackson and incumbent John Quincy Adams or the 2012 election between Mitt Romney and incumbent Barrack Obama‚ the parties representing their candidates strongly fought for their respective candidates. They often used the media of the time to bolster their candidate while diminishing their opposition with tactics that some historians and analysts have argued as being “dirty.” The political issues were
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Daniela West June 16‚ 2014 Thank Your Hero Campaign Thank Your Hero Best Western is the biggest International hotel chain in the world with more than 4‚000 independently owned and operated hotels (Best Western‚ Overview). Best Western was founded by M.K. Guertin in 1946 and by 1963 it was the largest hotel chain in the industry. In 1976‚ Best Western entered Mexico‚ Australia‚ and New Zealand beginning its international presence (Best Western‚ Overview). Today‚ Best Western is the preferred
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The Battle of St. Lô took place from July 9 to July 24‚ 1944. It was an important battle in the Allies’ campaign for the liberation of northern france. About a month after the Battle of Normandy‚ it was the fight for an important French trade city. The Germans had taken the city without opposition from locals‚ but its liberation took the lives of many. The Americans considered this a worthy cause‚ however‚ because the city was vital to the Allies’ plan. The battle was important to the war because
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In the article‚ “Atheist Activists Targeting Children With ‘Good Without God’ Campaign” author Heather Clark reports on the American Humanist Association’s attempt to teach kids good morals and values without using traditional religion. They are promoting humanistic ideas toward kids that identify as atheist or non-traditionally religious. The American Humanist Association is offering support and is providing a website that is available for kids who question the existence of God. Correspondingly
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