(Internal Assessment) TOPIC:- EASTMAN KODAK COMPANY 1994 CAMPAIGN CAMPAIGN NAME:- Project WINGS - Imaging Back In Focus SUBMITTED TO:- SUBMITTED BY:- Ms. Bhavneet Bhatti Nikshubha Sharma PGD in Advertising & PR SUBJECT: Paper - III Panjab University‚ Chandigarh. SUBMITTED ON:- 27th November‚ 2011 THE COMPANY Eastman Kodak Company (commonly known as Kodak) is a multinational imaging and photographic
Premium Public relations Photographic film
based on cameras that used films to capture images. Kodak had 90% market share of film’s market and 85% of camera’s market by that time. But in 1981 Sony’s plans to launch Mavica‚ world’s first digital camera‚ marked the beginning of a technological industry shock. Kodak’s executives where frightened that photography industry would die. To react to this change Kodak went trough seven different restructuring between 1983 and 1993. During that period Kodak developed its strategy based on three main pillars:
Free Camera Digital photography Digital single-lens reflex camera
company. The company Kodak received its name from Eastman and his mother‚ Eastman’s favorite letter was K he stated that it seemed strong to him. Eastman wanted his company name to be short‚ easy to remember‚ easy to say‚ and he wanted to make sure it wasn’t associated with any other business out there. There have also been suggestions that Kodak was originated by David Houston a photographic inventor‚ who had already begun patenting his inventions in the early 1880s. Kodak was founded in 1888 by
Premium Photographic film Camera Fujifilm
Case Study: Eastman Kodak AdministratorJanuary 27‚ 2012Case Studies Kodak’s last chance for survival ~ a recommendation on strategic direction Author: Tony Lan Foreword During 2011‚ Kodak was under intense pressure to survive in the digital imaging business. As professor Burley describes‚ ‘Kodak was caught in a perfect storm of not only technological‚ but also social and economic change’ (Neate‚ 2012). As of Thursday 19 January 2012‚ Kodak filed for bankruptcy protection (Neate‚ 2012) and has
Premium Strategic management Photographic film Camera
Employers‚ job seekers‚ and puzzle lovers everywhere delight in William Poundstone ’s HOW WOULD YOU MOVE MOUNT FUJI? "Combines how-to with be-smart for an audience of job seekers‚ interviewers‚ Wired-style cognitive science hobbyists‚ and the onlooking curious. . . . How Would You Move Mount Fuji? gallops down entertaining sidepaths about the history of intelligence testing‚ the origins of Silicon Valley‚ and the brain-jockey heroics of Microsoft culture." — Michael Erard‚ Austin Chronicle
Premium Intelligence quotient Intelligence
evaluate their full impact. The case of Xerox and Fuji Xerox gives us a unique opportunity to trace the evolution of such an alliance over a long period of time. We can learn a lot from this experience‚ and try both to avoid Xerox’s mistakes and copy Xerox’s success. 2 While this case is about a particular type of alliance—a separate enterprise owned by Xerox and Fuji Photo Film— it also contains elements of other types of alliance. The relationship between Xerox and Fuji Xerox‚ for example‚ is itself
Premium Xerox Fujifilm
Mount Fuji is the highest mountain in Japan at 3‚776 m. Mount Fuji was present about 10‚000 years ago. The volcano last erupted in 1707-08. It is located on both sides of the boundary of Shizuoka and Yamanashi prefectures just west of Tokyo. It is located near the Pacific coast of central Honshu. It is Japan’s highest peak and the most beautiful‚ it is the mountain of all mountains. Mount Fuji is just about in the middle of the Japanese archipelago. On a clear day you can see it from Tokyo‚ 130
Free Volcano Japan
Relevant Facts: Kodak has a long history that spans over 130 years. Founder George Eastman patents photographic film stored in a roll in 1884. In 1888 he implemented the first camera to complement his film roll. Kodak was then founded in Rochester‚ New York in the early 1890’s and by 1900 the Brownie camera was made a sparked photography to the masses. In 1975 Kodak was the first company to build a functioning digital camera that stored images on a cassette tape. In 2004 Kodak stopped selling film
Premium Camera Photographic film Marketing
what would you nominate as the next World Heritage site and why? Mount Fuji or‚ “Fuji-san” is Japan’s highest summit- rising to 3‚776 metres above sea level. Though it has already been denied the title of becoming a World Heritage site once before‚ there is still strong support from the Japanese population that it should be considered as such. Besides being able to meet several of the criteria for selection‚ the way in which Fuji continues to attract national and international attention is paramount
Premium Mount Fuji Japan World Heritage Site
Explain the demise of Kodak. Eastman Kodak is an iconic American photography brand which has been in operation since 1880 (Kodak 2012). Kodak created and influenced the photographic industry through an effective marketing strategy. This contributed to Kodak becoming the dominant firm in the industry for almost a century. Ironically the first digital camera was invented by Kodak‚ which happened to be the undoing of this successful company. Since 2003 Kodak has had to reduce its workforce by around
Premium Digital camera Camera Digital single-lens reflex camera