Marketing Management MBA- Business Administration Jan-2010 Kodak Marketing Plan for Two Newly Introduced Products Submitted by: Prashant Kumar Dubey Executive Summary This report gives an environmental appraisal for the Kodak‚ UK. PLEEST tool has been adopted to do the environmental analysis. After the analysis‚ two new products have been introduced aiming to increase the market share of Kodak in the United Kingdom. Target segment has been selected and justification given for
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Introduction Eastman Kodak Company‚ commonly known as Kodak is an American multinational imaging and photographic equipment‚ materials and services company headquartered in Rochester‚ New York‚ United States. It was founded by George Eastman in 1889. Kodak is best known for photographic film products. During most of the 20th century Kodak held a dominant position in this sector. In fact‚ Eastman Kodak Co. is one of the dominant market share holders within the camera and other photography-related
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Table of Contents Management: 2 Classical Approaches: 3 Scientific Management: 3 Human Relations: 3 Maslow Pyramid of Needs: 3 Bureaucracy: 3 Administrative Management: 4 Fayol’s Business Activities: 4 Contemporary Approaches 5 Quantitative Management: 5 Organisational Behaviour: 5 Systems Theory: 5 Contingency Theory: 6 Total Quality Management: 6 Organisational Culture: 7 B. 8 A. Management: “Management” (from Old French ménagement “the art of conducting‚ directing”‚ from
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Introduction: Eastman Kodak Company- “You press the button‚ We do the rest”!!! Who could have missed the catchy advertising slogan of the company who pioneered in the fields of photography for more than130 years. The motto of the company had always been to develop and make simple products that are of good quality‚ long sustainability‚ easy accessibility and easy usage became the world’s archive for photographic images. It was responsible to have invented the very first handheld camera‚ introducing
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Executive Summary: Eastman Kodak is an industry leader in developing‚ manufacturing‚ and marketing different imaging products for leisure‚ commercial‚ and medical use. Recently‚ Kodak attempted to reorganize its architecture Kodak has been slowly executing a plan to make the transition from a film business‚ to a profitable and sustainable digital company. Kodak has faced great difficulties such as: Restructuring costs High competition
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Calcutta Strategic Management Professor Sougata Ray Group Project: Eastman Kodak Group 4- Section C By‚ Gundu Ankitha Ramchandra (0132/49) Gundu Shiva Kumar (0133/49) Kammati Chandra Thej (0157/49) Kandula Dheeraj (0158/49) Koneti Jagdish (0164/49) Vaishnavi T (FP/20/12) Kodak’s Ascent: On January 1‚ 1881‚ Eastman and Henry A. Strong formed a partnership called the Eastman Dry Plate Company. While actively managing all phases of the firm ’s activities‚ Eastman continued research in
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Mount Fuji is the highest mountain in Japan at 3‚776 m. Mount Fuji was present about 10‚000 years ago. The volcano last erupted in 1707-08. It is located on both sides of the boundary of Shizuoka and Yamanashi prefectures just west of Tokyo. It is located near the Pacific coast of central Honshu. It is Japan’s highest peak and the most beautiful‚ it is the mountain of all mountains. Mount Fuji is just about in the middle of the Japanese archipelago. On a clear day you can see it from Tokyo‚ 130
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The Kodak Eastman Company was created in 1880 in Rochester‚ New York. George Eastman‚ its founder‚ created film on a roll allowing photographers and developers to take a picture without having to change a plate every time a picture was taken. Next‚ Eastman invented the plain black box camera that had a push button to take pictures and a key to advance the film. When the roll of film‚ normally 100 exposures‚ was complete the photographer sent the entire camera to the Eastman Company in Rochester
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Employers‚ job seekers‚ and puzzle lovers everywhere delight in William Poundstone ’s HOW WOULD YOU MOVE MOUNT FUJI? "Combines how-to with be-smart for an audience of job seekers‚ interviewers‚ Wired-style cognitive science hobbyists‚ and the onlooking curious. . . . How Would You Move Mount Fuji? gallops down entertaining sidepaths about the history of intelligence testing‚ the origins of Silicon Valley‚ and the brain-jockey heroics of Microsoft culture." — Michael Erard‚ Austin Chronicle
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David Tsiklauri Case: Eastman Kodak Company: Funtime Film Problem Definition: From the beginning of the case Kodak’s problem is clearly seen. During January 17 and 24 Kodak stock had lost 8% in value. Also Kodak market share fell by 6%‚ from 76% to 70% over the past five years. Also the market annual unit growth rate averaged only 2% while the main competitors’ averages were much more impressive – 15% of Fuji and Polaroid and 10% private labels. The problem is that Kodak is losing its market
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