Running head: CASE STUDY REVIEW OF ACCENTURE Case Study Review of Accenture’s Global Knowledge Management System Joseph M. Mitchell University of Maryland University College Identification Accenture is one of the world’s largest management consultancies‚ employing over 75‚000 people in 48 countries with net revenues in excess of 11.8 billion (Paik & Choi‚ 2005). The company operates in a highly competitive global business environment with firms such as McKinsey and Boston Consulting Group and
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1. How did Accenture transfer the brand equity from its original name‚ Andersen Consulting‚ to the new company name? To find a name that represents their company in a new face‚ the company put it as its top priority. Through marketing campaign‚ internet search‚ consulting outside firms‚ and employees’ participation worldwide‚ the company finally found its name‚ which is Accenture. During the process‚ the company was worry of how to transfer the brand equity from its original name‚ Andersen Consulting
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BACKGROUND 3 KNOWLEDGE MANAGEMENT 3 KNOWLEDGE MANAGEMENT AND LONG TERM SUSTAINABILITY 5 INFOSYS AND KNOWLEDGE MANAGEMENT 6 THE K SHOP 7 PROCESS DATABASE ASSISTANCE 8 PEOPLE KNOWLEDGE MAP 8 CATCH THEM YOUNG INITIATIVE 9 INFOSYS SCHOLARSHIP PROGRAM 9 KNOWLEDGE MANAGEMENT AND E BUSINESS 10 CONCLUSION 11 REFERENCES 12 INTRODUCTION This assignment is aiming to critically appraise the knowledge and knowledge management process and evaluate the importance of knowledge management in success
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e Nicole Wells MISM 2301 CDM‚ Inc. Knowledge Management Case Study Questions: 1. What approaches does CDM employ to manage the tacit and the explicit knowledge within the organization and why does this effort require such different approaches to manage tacit versus explicit knowledge? [table] | |Tacit Knowledge |Explicit Knowledge |Why it’s different | |Technical disciplines
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Case Study Summary Accenture is the largest global management consulting‚ technology services and outsourcing company in the world. While Accenture’s consultants are largely responsible for its success‚ arguments could be made that the company’s greatest asset is its knowledge database known as the Knowledge Exchange (KX). Since the beginning‚ Accenture’s philosophy was to capture and document the key learnings from previous client work. In the early days this was accomplished through phone
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Marketing Strategy Case Study: Accenture Accenture is a global management consulting‚ technology services and outsourcing company. Its specialization is innovation and rapid transformation of the technology organizations within their parent companies (Accenture). Accenture’s position is that they can generate well grounded strategic business ideas and execute them. These are two things they know their client’s want‚ but also claim their competitors both of them effectively and effectively together
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Byron Hernandez Marketing September 5‚ 2012‚ 2012 Module 5 – Activity 5.6 CASE STUDY: Accenture 1. How did Accenture transfer the brand equity from its original name‚ Andersen Consulting‚ to the new company name? The way that Accenture transferred brand equity from its original name to the new company name was by specially branding the new one‚ and looking at a new name as a fresh start‚ re-introducing itself to its customers‚ and the world. With a new name‚ this allows them to
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Case Description Cablex Industries liked to be seen as itself a bastion of tradition. The original owner‚ Jagan‚ had maintained close control over the business for 25 years as it developed a number of cables for two wheelers. Until he retired in 1995‚ Jagan knew the names of every one of the 250 staff members and their families. He made all decisions about products‚ clients‚ and employment conditions‚ even signed every leave application. Jagan knew all dealers and major two wheeler manufacturers
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Academy of Economic Studies‚ Faculty of Business Administration Knowledge Management Case Study – SC Artis Bio Tech SRL [pic] 22 May 2012 1. Introduction Based on the current economic climate‚ only companies which have the ability to adapt to continuous changes‚ shape their business strategies according to the market and take calculated risks will be able to survive. Attributes such as creativity‚ flexibility and competitiveness have become of the utmost
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Queen’s KBE Centre for Knowledge-Based Enterprises 1 WORKING PAPER WP 02-09 KNOWLEDGE SHARING IN A CROSS-CULTURAL SETTING: A CASE STUDY Dianne Ford Dr. Yolande Chan Queen’s University at Kingston April 2002 Queen’s KBE Centre for Knowledge-Based Enterprises 2 Knowledge Sharing in a Cross-Cultural Setting: A Case Study Dianne P. Ford Yolande E. Chan1 Queen’s School of Business Queen’s University e-mail: dford@business.queensu.ca Authors’ Vitae Dianne P. Ford received her B.A. Honours
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