respectively. When they made certain decisions‚ they did fall into similar cognitive traps which‚ if identified in time‚ would prevent the two tragedies from happening. The two people are Rodney Rocha‚ a NASA engineer‚ and Klass Muers‚ the First Officer of KLM plane. Rodney Rocha chaired the Debris Assessment Team to analyze the foam strike happened during Columbia’s launching. Klass Muers‚ was on his first co-pilot flight with Captain Van Zanten‚ who was also the head of KLM’s Training Department. 1. Individual-level
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of its flamboyant founder‚ Stelios Haji-Ioannou‚ its bright orange airlines and online booking system‚ which lead to the strapline‚ “The web’s favourite airline.” Together with the company’s affinity for picking fights with larger airlines‚ such as KLM‚ British Airways and Swiss Air‚ the company has become media friendly and synonymous with low-cost travel. • Effective business strategy: easyJet has followed a focused strategy around its three cornerstones: “focus on our customers”‚ “own our markets”
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the principles of HCI and Interface Design‚ giving examples of each of them in use. I will also be talking about perception (including colour‚ luminance‚ Pattern‚ Pop Out Effect and Gestalt Laws)‚ behaviour models (including Predictive Modelling‚ KLM‚ throughput and Fitts Law‚ descriptive modelling (including KAM‚ Buxton’s model and Guiard’s model) and Schneiderman’s 8 Golden Rules. Schneiderman’s 8 Golden Rules Eight rules have been created by a person called Ben Schneiderman which was
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In 1978‚ The Airline Deregulation Act was purposed and signed by President Jimmy Carter. This federal law came into existence for two main reasons; stated by Carter (1978)‚ “to help our fight against inflation‚ and to ensure American citizens of an opportunity for low-priced air transportation. Today’s motives in the airline industry go way beyond economic decisions for themselves as well as their shareholders. Nowadays‚ businesses are an essential part of society and the airline industry must
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AMERICAN EXPRESS A STRATEGIC ANALYSIS OF AMERICAN EXPRESS FRANCE’S CONSUMER AND SMALL BUSINESS PRODUCT LINES Manant Maheshwari‚ Felipe Mariategui Torres | Strategy | October 21‚ 2013 Table of Contents ABSTRACT.............................................................................................................................................. 2 AMERICAN EXPRESS: BRIEF OVERVIEW ........................................................................................... 3 PESTEL ANALYSIS
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Chapter 12 McKinsey 7S Ch12. McKinsey 7S • • • • • • • • Short Description Background Strategic Rationale & Implications Strengths & Advantages Weaknesses & Limitations Process for Applying Technique Case Study: Kenya Airways FAROUT Business and Competitive Analysis. By C. Fleisher & B. Bensoussan. FT Press 2007. All Rights Reserved. Ch12.2 Ch12. McKinsey 7S Short Description • The McKinsey 7S model is a diagnostic management tool used to test the strength of the strategic degree
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This paper is to examine the key potential drivers within the present internal environment. Several models would be applied to support the answer and they are Stakeholder Power/Interest Matrix‚ Cultural Web‚ Resource audit‚ Value Chain‚ and threshold and core competences. With using Ryanair as an industrial example‚ this essay would talk about how important strengths and weaknesses are to be used in designing strategy. Ryanair was founded in 1985 by Tony Ryan who already died in 2007. It was originally
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Air France-Making the Sky the best place on the Earth Air France ‚ stylized as AIRFRANCE‚ is the French flag carrier headquartered in Tremblay-en- France‚ (north of Paris). It is a subsidiary of the Air France–KLM Group and a founding member of the Sky Team global airline alliance. As of 2013 Air France serves 36 destinations in France and operates worldwide scheduled passenger and cargo services to 168 destinations in 93 countries (including overseas departments and territories of France) and also
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INTERESTING FACTS ABOUT AIRLINES‚ AIRPORTS AND AIR TRAVELING • All International Airline Pilots speaks English. • Flights longer than 8 hours require 3 pilots (1 captain and 2 first officers) to rotate flying duties. Flights longer than 12 hours require 4 pilots (1 captain and 3 first officers). They usually fly 3-4 hour shifts. • Each airline pilot flying the aircraft‚ eats a different meal to minimize the risk of all pilots on board being ill. • On average‚ pilots fly between 9 and 14 days a month
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to collapse. The ash clouds produced by volcanoes can also interfere with aviation. The ash can clog jet turbines and inevitably cause engine failure or a plane crash. [Refer to figure 3] This was seen on 15 December 1989 when all four engines on KLM Flight 867 failed upon descent into Anchorage International Airport‚ Alaska. The engines are thought to have shut down because the ash turned to a glass coating‚ which fooled the temperature sensors and resulted in an auto-shutdown. This incident put
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