INTRODUCTION AIR FRANCE KLM Royal Dutch Airline French Company Dutch company Founded in 1933 Founded in 1919 CEO: Frédéric Gagey CEO: Camiel Eurlings Hub: Roissy Charles de Gaulle Hub: Schiphol Main acEvies: passenger‚ cargo‚ maintenance Main acEviEes : passenger and cargo Fleet size
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------------------------------------------------- KLM Surprise Digital Campaign Analysis ------------------------------------------------- Introduction: How Happiness spread Figure 1 http://surprise.klm.com/ Royal Dutch company KLM sought a different way to connect with their customers and reward them for flying with them‚ at the Amsterdam Schiphol Airport. And what better way to do it‚ was through the “KLM surprise” Campaign of “how happiness spreads”. It consisted of monitoring traveller’s
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Altan Teacher NHTV Academy of Real Estate and Facility Management Tutor: Rianne Wilmer Teacher NHTV Academy of Real Estate and Facility Management Date: 18th of May 2015 Theme: Year 3‚ Strategic Management‚ Spring 2015 Case company: KLM Royal Dutch Airlines Word count: ? Preface Executive Summary Table of Content Preface 2 Executive Summary 3 Table of Content 4 Introduction 5 1. Strategic Management 6 2. Finance 9 3. Economics 10 4. Management Information Systems 11 5. Business
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KLM- We have got a huge success on our hands Subject: CRM-case study chapter1 Case Summary The case is about KLM Flying Dutchman expanded by 20% in less than six months. The reason behind this was their attention paid to CRM. KLM CRM director Cristina Zanchi maximized their revenues per customer by utilizing the customer insight to augment their service. They wanted to interact with the customer and enhance the customer experience‚ thereby revenues. At the beginning KLM’s plan to introduce
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2010). Air France-KLM group currently operates the largest network between Europe and the rest of the world. The network is coordinated around the two intercontinental hubs of Roissy-Charles de Gaulle and Amsterdam-Schiphol airports. These two hubs are organised in waves known as banks‚ combine connecting with point-to-point traffic. Air France-KLM group has a fleet of 573 aircraft which serves 253 destinations in 105 countries worldwide. Created by the merger of Air France and KLM in 2004‚ the Air
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Airline Assignment Table of Contents 1 Brief history of Easyjet 3 2 Brief history of KLM 3 3 Marketing Mix (7P’s) 4 3.1 Price 4 3.1.1 Price List 4 3.1.2 Allowances 4 3.1.3 Discounts 4 3.1.4 Payment period 5 3.1.5 Credit terms 5 3.2 Product and services 6 3.3 Promotion 7 3.4 Place 8 3.5 Process 9 3.5.1 Check-in 9 3.5.2 Boarding the plane 10 3.5.3 Customer support service 10 3.6 Physical evidence 11 3.7 People 11 3.7.1 Management 11 3.7.2 Managing
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z CASE STUDY: Air France – KLM: Changing the Rules of the Game [Type text] Introduction Air France-KLM Case (Som 2009) provides the background for airlines industry and factors impacting companies’ positions‚ details about the history of air-carrier alliances and their challenges. The main focus of the Case is on two companies: Air France and KLM and their decision to merge despite predictions of failure. The period covered by the case ends in 2006. As most aviation companies worldwide
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report is to create a tactical marketing plan for KLM Royal Dutch Airlines. The report comprises the marketing initiatives of KLM for years especially recent years‚ which have been created through identifying and analyzing its own strengths‚ weaknesses‚ opportunities and threats. KLM Royal Dutch Airlines is the world’s oldest airline which is still operating under its original name. It also includes KLM cityhopper‚ transavia.com and Martinair. KLM has three core businesses: passenger transportation
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AIR FRANCE – KLM: RULING THE SKIES Discuss the nature and strategic relevance of the Air France-KLM merger. Should Air France-KLM create new partnerships or acquisitions? On 5 May 2004‚ despite great opposition of industry experts the French airline Société Air France (Air France) and the Dutch Koninklijke Luchtvaart Maatschappij N.V. (KLM) created the world’s largest airline group by turnover named Air France-KLM. The merger represented the first consolidation of two national flag carriers
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by exchanging your flight coupon for a train ticket. Read more about using a KLM ticket to travel by rail Any other questions? Feel free to contact the KLM Service Centre. Your booking code Please save your booking code. You may need to use this code in your correspondence with KLM and our partners. Flight - Booking code Total price for your flight 5BDCQZ GBP 7‚033.35 Your payment method: Pay at KLM office • The ticket(s) need(s) to be paid for at one of our ticket offices within
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