American restaurant franchise which mainly sells sandwiches and salads. Subway‚ as the largest single-brand restaurant chain globally‚ keeps the fastest growing franchises in the world with 37000 restaurants in more than 100 countries. (subway.com) KFC (Kentucky Fried Chicken) is the world’s largest chain of fried chicken fast food restaurants. It is also the second largest restaurant chain after McDonald’s‚ with over 17‚000 outlets in 105 countries. (KFC.com) Part II: Industry analysis by Five
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focus between businesses. Although‚ McDonald’s‚ with more than 32‚000 local restaurants serving more than 60 million people in 117 countries each day‚ has a number of fast food outlet competitors across the countries such as Burger King‚ Taco Bell‚ KFC‚ Wendy’s‚ it is currently the leader of the industry in market capitalization with a cap of $39.31 billion. Supplier bargaining power The bargaining power of suppliers of McDonald’s is high because McDonald’s restaurants use the same products from
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Available online at www.sciencedirect.com Available online at www.sciencedirect.com Energy Procedia Procedia 13 (2011) 4055 – 4062 Energy 00 (2011) 000–000 Energy Procedia www.elsevier.com/locate/procedia ESEP 2011: 9-10 December 2011‚ Singapore The Culture Influence on the Collectivism of Chinese Customers Behavior in the Fast-food Industry Yu Wang a‚ Changbo Shi a‚ Yalan Gu b‚ Yong Du c‚* Tourism Management & Cuisine School‚ Harbin University of Commerce‚ Harbin‚ P.R. China b School
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with other countries’ styles II. Support topic 1: Fast food restaurants are those that offer foods in a short time and customers have to serve themselves on their own there. A. Quick service B. Cheap C. Easy to take out Examples: McDonald’s; KFC; Pizza Hut III. Support topic 2: Chinese food restaurants are those offer Chinese traditional foods with conventional gastronomy. A. Much more delicious and suitable for Chinese B. Good environment C. Offer an enjoyable atmosphere for wedding feast
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GAC002 Assessment Event 4: Academic Reseacher Essay | The Fast Food Industry | | | Student’s Name: Alexandra Student ID: QING21632 Teacher: Lynken Ghose Due Date: August 27th 2012 Word Count: 1162 Word Count: 979 Student’s Name: Alexandra Student ID: QING21632 Teacher: Lynken Ghose Due Date: August 27th 2012 Word Count: 1162 Word Count: 979 Question: Define the idea of “fast food”. How has fast food affected the food industry in China? Has it become a more prevalent or less
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............................................................................................ 4. Have you eaten in a Fast Food chain in last week? ← Yes ← No 5. If yes‚ which ones? ← AFC ← McDonald`s ← KFC ← Dominos ← Pizza hut ← Subway 6. Which is your favorite Fast Food chain? ……………………………………. We want to ask you some general questions about a particular Fast Food chain‚ AFC. 7. Have you heard of this restaurant
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or behavior or who have might require separate products or marketing mix. In KFC‚ they have considered four variables for market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions‚ countries‚ cities or neighborhood. Geographically‚ KFC is used in every part of the country as well as all over the world. They focused
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political factors includes the government policies as KFC being a foreign company‚ but they have to obey the policies of the Government laid by the government of Pakistan‚ the country where the business activities are being carried out. KFC has handled this situation very tactfully and has obeyed the policies of the Government as prescribe by the government in order to run this kind of business. The other major factor is the pricing policies. KFC maintain & design its price policies keeping in view
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Yum! Brands Building the KFC Global Brand Micky Pant YRI Chief Marketing Officer KFC International – Strong ’06 Performance 5% SSS Growth Nearly 300 More Traditional Restaurants BYA Update Solid sales growth across the world‚ with renewed strength recently South Africa Middle East Netherlands Europe FBU Mexico Asia FBU Australia U.K. France India Japan Germany Russia YTD 17% 9% 8% 7% 6% 5% 5% 4% 4% 1% Flat -1% N/A Note: YTD same-store-sales growth above are estimates‚ including
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company’s Asia-Pacific franchises. A branch of Kenny Rogers Roasters in SM City Clark‚ Angeles City‚ Philippines. In 1991‚ Country singer/songwriter Kenny Rogers ventured into the fast-food business and co-founded Kenny Rogers Roasters with former KFC owner John Y. Brown‚ Jr. By 1995‚ the menu had expanded to include turkey‚ ribs‚ and various side dishes‚ and the chain had grown to over 350 restaurants‚ including locations in Canada‚ theMiddle East‚ and Asia. The establishment became so well known
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