[pic] CII Institute of Logistics PGDSCM & Certificate Programs Assignment II – July-Dec 2009 MARKETING MANAGEMENT Time : Three Hours Marks : 100 Part A Answer all questions (20 x 1 = 20 Marks) 1. Which of the following is not a participant in consumer buying process? a) Initiators b) Influencers c) Users d) Approvers 2. Which of the following is true about Pure Competition? a) Large number of sellers selling heterogeneous products
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Questionnaire About Project-based Learning Project-based Learning is what the foreign teacher Chuck tried his best to promote in his oral English classes. Many students have benefitted from doing the projects like Movie Making project‚ Shakespeare Festival‚ Glee‚ Into the Woods‚ etc. The questionnaire is tailored for who have participated in these projects and your opinions will be very important to examine and analyze the effectiveness of Project-based Learning. ➢ What types of projects
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Market Entry Strategies Final Paper Kentucky Fried Chicken’s Market Entry in China Company Background KFC‚ the largest fried chicken chain and the second largest restaurant chain in the world‚ currently has more than 17‚000 outlets in 115 countries worldwide. The chain primarily sells fried chicken pieces‚ chicken related products such as sandwiches and wraps‚ and other side dishes such as fries‚ desserts and soft drinks. KFC’s fried chicken pieces and related products are made with special
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Objective Introduction: KFC Corporation‚ also known as Kentucky Fried Chicken‚ is a chain of fast food restaurants known all over the World since 1952‚ however the history of the company goes back to 1930. “KFC” is serving more than 12 million customers in 109 countries throughout the world every day. Company is actively franchising across the World during 58 years[1]. Loyal customers can find their favorite restaurant in almost every developed country across the Globe. “KFC” established strong
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Delhi police bhawan‚ Asaf Ali Road‚ New Delhi‚ India. Ph.no.: 45673214 Fax no.: 934000 Ref: IPL/DP-2013-35-f 30 July‚2013 To‚ The Honorable N. Srinivasan‚ President Of BCCI (Board Of Council For Cricket in India)‚ Cricket Centre‚ Wankhede
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DEPARTMENT OF MANAGEMENT AND ACCOUNTING OBAFEMI WOLOWO UNIVERSITY‚ ILE-IFE‚ OSUN STATE QUESTIONNAIRE Dear Respondent‚ I am an MBA student of above named institution. You have been randomly selected to participate in a study on The Impact of Electronic Banking In Nigeria Banking System (A case Study of Union Bank of Nigeria plc). The end goal of this study is to examine bankers’ perceptions towards electronic banking in Nigeria. We will use your experience‚ views and ideas to
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Background to KFC KFC is part of Yum! Restaurants International‚ a global company which also includes Pizza Hut‚ Taco Bell‚ Long John Silvers and All American Foods in its portfolio. In Southern Africa‚ KFC is the largest player in the Quick Service Restaurant (QSR) Industry and as a brand it is has the largest TV spend in South Africa (followed by MTN‚ Cell C and then Vodacom). As a marketing team we are involved in making over 30 television commercials in a year so it is a very busy and fast
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food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors. Strong position in emerging China. KFC receives half of its revenue from China‚ where it operates more than 4‚000 outlets. KFC position in China is one of its main strengths
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Content 1. Since its entry into India in 1995‚KFC has been facing protests by cultural and economic activists and farmers. What are the reasons for these protests and do you think these reasons are justified? Exaplain…………………………………………………………………….. 5-6 2. PETA has been protesting against KFC in India since the last 1990s. What are the reasons for PETA’s protests against KFC and how did KFC’s management react to them? Do you agree with PETA that KFC has been cruel toward the birds and hence
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Questionnaire regarding Suicide among Malays The questionnaire covers the topic of Suicide among Malays adult. Please tick where necessary. You may only choose one answer. Gender: Male (/) Female ( ) Age : 38 The questionnaire are be divided by two major categories; a) To the professional (psychologist‚ organization‚ counselor‚ etc.) 1 ) What are the most common causes of suicide‚ specifically? For example‚ financial problem‚ psychological disorder/problem‚ stressful environment
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