Suggestion to KFC As we know‚ KFC is one of the leading Fast-Food chains in the world‚ but their market share has been declining globally since 1989. According to the case‚ (pg number C-211‚ exhibit 4) their market share has declined from 70.8% to 55.6% in 1999. Also because of KFC’s dominating and widespread leadership in the US market tends to give more opportunities to rivals as the U.S. base growth rate is about 1% annually. Therefore it is totally understandable why KFC has not been able
Premium Customer service Customer Good
decades of entering‚ KFC‚ shorten from Kentucky Fried Chicken‚ a once lack-luster American fast food brand‚ outperformed all other competitors and rapidly became the biggest restaurant chain in China. No matter considering the number of restaurants‚ profit or market shares‚ KFC dominants the Chinese food market with 2200 branches over China and a speed of 300 new branches annually‚ unmatched by its arch rival and world market leader McDonald (John‚ 2008). The successful expansion of KFC China has been
Premium KFC China Fast food
KFC Case Study Introduction If one international brand must be selected as the most favourite one for Chinese consumers‚ it would be Kentucky Fried Chicken‚ or KFC as it is known more commonly. According to questionnaire survey conducted by the globally-renowned marketing researching company AC Nielsen in 30 China cities in 1999‚ KFC was accepted by Chinese consumers as “the most popular brand” and ranked as the No.1 among top ten international brands in China. With the increasing abundance
Premium KFC Fast food restaurant Overseas Chinese
In 1939‚ Colonel Harland Sanders‚ the founder of KFC first gave the world of his most famous creation‚ Kentucky Fried Chicken (KFC)‚ featuring the secret blend of 11 herbs and spices. Since then‚ millions of people the world over have come to love his one of a kind chicken‚ home style side dishes and hot and fresh biscuits. Over many years‚ KFC has been spread and well known in almost every country around the world. The first outlet KFC Malaysia situated in the heart of the city‚ Kuala
Premium Fast food Marketing Fast food restaurant
KFC * 1. INTRODUCTION …… KFC is the world’s No.1 Chicken QSR. Leading in UK‚ Australia‚ South Africa‚ China‚USA‚ Malaysia and many more. Introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Products are made on the motto of“Crispy outside‚ juicy inside” . In India‚ KFC is growing rapidly and today has presence in 21 * 2. HISTORICALBACKGROUND…… In 1930’s Colonel Harland Sanders some distinguished
Premium KFC Fast food Fast food restaurant
Introduction about KFC KFC‚ known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. In the midst of the depression‚ Harland Sanders who was born just outside Henryville( Indiana)‚ opens his first restaurant in the small front room of a gas station in Corbin‚ Kentucky. Sanders serves as station operator‚ chief cook and cashier and names the dining area "Sanders Court & Café." In 1936‚ Kentucky Governor Ruby Laffoon makes Harland Sanders an honorary
Premium KFC Fast food
……………………………………………………………………... 6 KFC IN PAKISTAN……………………………………..………………………………………………………….. 7 MISSION STATEMENT KFC……………………………………….……………………...……………………… 8 KFC’s VISION ………………………..……………………………………………………………………………. 8 CUPOLA……………………………………………………………………………………………………………... 9 PROFILE…………………………………..……………………………………………………………………......... 9 MISSION STATEMENT—CUPOLA……...……………………………………………………………………... 10 VISION STATEMENT…………………………………...………………………………………………………... 10 MARKET SEGMENTATION KFC………………………..……………………………………………………
Free Fast food KFC Fast food restaurant
Introduction-overview of the company(KFC) | Pg- 2 | Short elaboration of micro and macro environment and three factors that influence | Pg-3 | Current sales analysis | Pg-4 | Environmental factors and opportunities | Pg-5‚6 | Business macro-environmental factors | Pg-7 | Conclusion | Pg-8 | | | Kentucky Fried Chicken Corporation based in Louisville‚ Kentucky‚ is one of the world’s most successful fast food organizations. It has operations throughout the world and has a vast history which
Premium Fast food Fast food restaurant KFC
2. Services Franchisor may provide: KFC provide receipt for franchisee. They also explore about the taste of customer in franchisee market to design suitable menu for each market. 3. Selection of location: Providing advice about the location of store and exclusive sponsorship in 1‚5miles radius with population are about 30.000 people 4. Purchase of building‚ equipment: KFC setting up KFC standards system for the franchisee include to lease/freehold cost of the land/ building/ equipment. 5
Premium Franchising Marketing
HISTORY KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands‚ Inc.‚ headquartered in Louisville‚ Kentucky‚ United States .Founded by Col. Harland Sanders‚ KFC is known mainly for his fried chicken‚ which is usually served in a bucket . Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin‚ Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In the early
Premium KFC Fast food