MARKETING STRATEGIES OF MCDONALDS VS KFC DISSERTATION AMITY SCHOOL OF BUSINESS NOIDA UP SUBMITTED TO SUBMITTED BY PRIYANKA. A. SING H ADITYA DHEER LECTURER‚ASB BBA (M&S)-2 AMITY UNIVERSITY‚NOIDA. A3914708029 ACKNOWLEDGEMENT I would like to express my gratitude to my institution AMITY SCHOOL OF BUSINESS (ASB)
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Chicken Four P¶s of Marketing mix. Introduction KFC Corporation‚ or KFC‚ founded and also known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. KFC is a brand and operating segment‚ called a "concept" of Yum! Brands since 1997 when that company was spun off from PepsiCo. KFC primarily sells chicken in form of pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of roasted chicken products‚ side
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A SUMMER TRAINING PROJECT REPORT ON “Comparative Study Among Airtel and Other Operators’’ AT Submitted for the partial fulfillment of requirement of the award of the degree of Bachelor of Business Administration Submitted to: Submitted by: Mr. ANURAG MATHUR SANDEEP SINHA (HOD‚ B.B.A.) Roll No.-8652731 IIMT Engg. College
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Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin‚ Kentucky by Colonel Harland D. Sanders. y 1964‚ the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971‚ Heublein‚ Inc. acquired KFC‚ soon after‚ conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality
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KFC Location; Aurangabad Owner; KFC Holding‚ Malaysia Capacity; 103packs Working hours; 11am- 11pm Staff; 9am – 2am Shifts; 9am-6pm (opening) 1pm- 10pm (general) 5pm- 2am (closing) Hierarchy; Restaurant manager Assistant restaurant manager Three Shift managers [Morning‚ Noon‚ Evening] The Operational staff [Cash‚ Lobby‚ Assembling‚ Production‚ Cleaning] The restaurant has three sections; * Cash / lobby * Assembling station
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influence for public before make any decision. Kentucky Fried Chicken (KFC) is a well known fast food brand in the world; it was founded by Colonel Harland Sanders in 1952. (KFC.com) KFC is a chain restaurant in the world to selling fried chicken to customers; it has more than 11‚000 branches in more than 80 nations over the world. The products of KFC selling are fried chicken‚ nudges‚ sandwiches‚ desserts‚ salads and so on. In addition‚ KFC not only selling the food also selling the service to customer
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LETTER OF TRANSMITTAL Subject: Submission Letter of Project Report. Dear Sir‚ We are students of the BUS 101 course (Introduction to Business). As a requirement of your course BUS 101‚ we have prepared this project report on “KFC”. We would like to thank you for letting us work on the project‚ which enhanced our understanding of the subject matters through analysis and reporting. Since we worked in a group to prepare this report‚ it also gave us the opportunity to develop our teamwork capability
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sales force themselves. SELECTION OF THE COMPANY The companies that the research team has chosen consist of MCDONALD’S‚ PIZZA HUT and KFC‚ three franchise companies that provide food for the masses to enjoy. CONTACT PERSON For each of the contacts the researchers had to call the companies who have bought the franchises in Pakistan‚ which are Cupola for KFC‚ Siza Foods (Private) Limited for McDonalds and MCR (Pvt.) Ltd for Pizza Hut. All three companies could not provide the sales related information
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Jr and of course KFC. The chosen case is the popular issue of animal cruelty done by Kentucky Fried Chicken. I chose this particular case because this is a company that affects a lot of people around the world. I believe that this case can inspire readers that in this fast paced world‚ one must stop and think what is really happening right in front of us. This case highlights the ethical issues involved in KFC’s business operations around the world. The activists against KFC are mainly PETA along
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Product In order to bring success in China‚ KFC knows that western restaurants need changed by using localization strategy. As cultural adaptation is the process of “adjusting the native ways of thinking and behaviors to be consistent with the local culture” (Kotler‚ 1982)‚ KFC tends to launch Chinese food apart from western food like burger or chicken wings‚ for examples‚ Chinese food like congee and rice‚ and promote Chinese herbal tea in 2004. KFC launched Chinese products like ‘Wolfberry Pumpkin
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