CHAPTER I INTRODUCTION 1.1. Background of Study Having a better life is a goal of everyone‚ so many people would like to get better life with their own ways and most of them choose to work. However‚ to accomplish their goals just working is not enough for them although they have worked for a long time. Therefore‚ to get success in their work and get better life they choose to continue their study in college or university also. Sometime‚ most of them decide to choose diploma because it has
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In what stage of the product life cycle is the Toyota Prius? Explain. There are four different phases of the product life cycle (PLC). Introduction is phase 1‚ and the Prius was introduced more than a decade ago. Phase 2 is Market Growth‚ which the Prius achieved very quickly. So quickly‚ in fact‚ that Toyota’s manufacturing couldn’t keep up with the demand so they had to back off the marketing to get caught back up. Some might think the Prius is currently in Phase 3: Product Maturity‚ which
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keeping my 2002 Acura TL or to buy a new Prius. I will write a report on my gas mileage with my Acura and forecast with a new Prius. I will explain how the manufacture of a new Prius may hurt the environment. I will look at different ways I could save on gas without having to buy a new car. I will write on the monetary and environmental cost of changing cars‚ and compare the cost of keeping my car. I will not be comparing my Acura to other cars‚ but to the Prius. Assumptions My research
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Trucks‚ Ryan Keefe‚ Jay Griffin and John Graham‚ November 2007‚ www.rand.org • The Green Motorist.com‚ Jetta sets Guinness Record‚ September 29‚ 2008 • Harvard.edu‚ Report on Bus Alternatives‚ July 31‚ 2001 • The Pacific Institute – Hummer versus Prius – Dr. Peter H. Gleick‚ May 2007 • Effects of Biodiesel Blends on Vehicle Emissions‚ R. L. McCormick‚ A. Williams‚ J. Ireland‚ M. Brimhall‚ R.R. Hayes‚ October 2006 • Energy Information Administration – Official Energy Statistics from the US Government
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text book (Page 120 - 121) --- Prius: Leading a Wave of Hybrids Read the given case study carefully and carry out the necessary analyses before attempting to answer the following question. Answer ALL questions. All questions carry equal amount of marks: - 1. Outline the major macro-environmental factors – demographic‚ economic‚ natural‚ technological‚ political and cultural – that have affected Prius sales. How well has Toyota dealt with each of these factors? [10 marks] Demographic:
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Toyota Prius Although I’m not really on the car level the due to the fact that I drive a 2001 Chevy Venture so I made some research about this model‚ I find out that Toyota Prius was first marketed from 2000 to 2003 in the U.S now they are thinking of improving the next generation Prius which will be powered with a Lithium-Ion battery. Toyota had lots of good cars‚ good mileage‚ and they last for a while but now this days they complicate cars with so much devices it’s ridiculous‚ just couple
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macroenvironmental factors-demographic‚ economic‚ natural‚ technological‚ political‚ and cultural- that affected the introduction and relaunch of the Toyota Prius. How well has Toyota dealt with each of these factors? - Demographic factor: Due to the rapid growth of population‚ the demand for automobile had grown swiftly and the consumers are likely to compare the differences and improvements in various automobile before they made their choice. Therefore from the beginning‚ Toyota has its focus first
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Proposal TOYOTA PRIUS Group 6 Name: Lei Kin Pang‚ Gordon () Mok Ka Ho‚ John () Chan Chi Ho‚ Daniel (02700333) Lai Wai Yip ‚ Marc () Yim Ka Wai‚ Kathy () Cheung Lap Kei ‚ Kei () CONTENTS Page 1. Execution Summary 2. Situation Analysis a. Background Information of Toyota Motor Corporation b. Communication History of Toyota Motor Corporation c. Background Information of Toyota Prius d. Awards
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According to the article the Toyota was already well into a $40 million campaign targeting a different set of consumers‚ but the majority wanted greater fuel efficiency and something that would not contaminate our environment. Then Toyota came out with the idea of the Prius‚ thanks to this car‚ the company generated a profit over the 100% rise in sales. Firstly‚ the company has spent a lot of money on the re-launch of the new and improved Prius model which is over 40 million dollars. The four ‘Ps’
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Microenvironmental factors are “The factors close to the company that affect its ability to serve its customers” [principles of marketing]. The microenvironmental factors that affected the introduction and sale of the Toyota Prius were it customers‚ competitors and publics. Customers are anyone who buys or rents from the company. Customer are the most important microenvironmental factor that affect company as they survive on meeting the wants and needs of the customer and failure to do so will result
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