HP Pendrive Creative Brief Iman Giri ADV 140 - 17/01/13 BRAND STATEMENT The HP Brand is a “lifestyle” brand that provides electronic gadgets. PROJECT BACKGROUND Wheather you are very much active in computer and need to transfer lots of office presentations‚works‚songs‚movies HP provides pendrives to fit your kind of lifestyle.It had developed itself to cater to those who are active and value transfering files‚music‚movies etc.HP provides a varity of pendrives for the purpose of being
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The Stakeholders Associated The objective of Kudler Fine Foods is to become successful with the new launch of the new Frequent Shoppers Program; to meet that objective; the company needs to consider the involvement of the stakeholders. The primary stakeholders involved in this project are as follows: * The Manager * Employees * Customers * Marketing * Information Service Department *
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Stakeholders A stakeholder is a person‚ group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization’s actions‚ objectives and policies. There is two different types of stake holders‚ these are internal and external. Internal stakeholders are people who are on the inside of the business that already serve the organisation‚ these include staff‚ managers‚ board members etc. external stakeholders are from outside of the company but
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Steps in Identifying Stakeholders Identifying all of a firm’s stakeholders can be a daunting task. In fact‚ as we will note again shortly‚ a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. To simplify the process‚ we suggest that you start by identifying groups that fall into one of four categories: organizational‚ capital market‚ product market‚ and social. Let’s take a closer look at
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DECISION Group members - Key Learning From The Article – 1. Insist on innovating operating strategies. 2. Do not go ahead if you do not have a plan to increase the shareholders’ value even in the long run. 3. Do not look always for growth only in high – growth industries. 4. Evolve in house capabilities. Note –Article main point was that nonsynergistics deals can be successful. HP – Compaq Case – As the PC‚ printing and services related to this
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|[pic] | |Hewlett-Packard in Singapore | |International Business | |
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www.ccsenet.org/ass Asian Social Science Vol. 8‚ No. 10: August 2012 Managing Stakeholders: An Integrative Perspective on the Source of Competitive Advantage Minyu Wu’ ’ School of Business‚ Curtin Universify Sarawak‚ Sarawak‚ Malaysia Correspondence: Minyu Wu‚ School of Business‚ Curtin Universify Sarawak‚ CDT 250‚ 98009 Miri‚ Sarawak‚ Malaysia. Tel: 60-8-544-3844. E-mail: minyu.wu@curtin.edu.my Received: March 19‚ 2012 doi:10.5539/ass.v8nl0pl60 Abstract Despite the enormous amount of academic
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product availability. THE DESKJET SUPPLY CHAIN The network of suppliers‚ manufacturing sites‚ distribution centers (DCs)‚ dealers‚ and customers for the DeskJet product make up the DeskJet supply chain (see Exhibit 17.14). HP in Vancouver does manufacturing. There are two key stages in the manufacturing process: (1) printed circuit assembly and test (PCAT) and (2) final assembly and test (FAT). PCAT involves the assembly and testing of electronic components (like integrated circuits‚ read-only
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New HP Hardware‚ Software‚ Services‚ and Printing n late 1995‚ John Peter‚ a marketing manager of Hewlett-Packard Asia Pacific Limited‚ was evaluating the division’s strategic options for doing business in Vietnam. The United States had lifted its embargo on Vietnam in February 1994‚ and the country had normalized relationships with many other countries‚ including China. The current economic development in Vietnam is rather slow and limited‚ and the infrastructures and the political-legal systems
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. Over the time covered here‚ did Hewlett-Packards board of directors fulfill its duties to the company’s share owners? Explain how it met or did not meet basic duties. He did not fulfill his duties to the company. The board directors let a few influence their decisions. They did not take their decisions based solely on what was best for the company and their shareholders. It became a war between board members for control. 2. What different perspectives on the role of the board are revealed in
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