CI M Professional Certificate in Marketing Stakeholder Marketing Past Assignment Answer-Specimen © Copyrights LS Learning Media Stakeholder Marketing THE CHARTERED INSTITUTE OF MARKETING PROFESSIONAL CERTIFICATE IN MARKETING: STAKEHOLDER MARKETING ASSIGNMENT JUNE 2011 1 Stakeholder Marketing Task One (Audit): Task Two (Report):
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Identifying the impact of stakeholders. Stakeholder are groups of people who have interest in an organization and have the potential to impact or influence or to be impacted on‚ or to be influenced by the event. As good engagement with stakeholders is critical to successful event planning and delivery‚ therefore we should handle stakeholders and their needs carefully. If this crisis is poorly handled‚ it might create a wide impact on the event or even the event organization’s reputation. Therefore
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University stakeholders Who they are and why they are there. Temple University is the 26th largest university in the United States with more than 37‚000 undergraduate‚ graduate‚ and professional students. Being originally founded in 1884 by Dr. Russell Conwell it is more than 100 years old and therefore has a well-established structure. Temple University‚ as any other organization‚ has many different parties that can affect or be affected by its actions. These parties are called stakeholders - persons
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Stakeholder analysis P2‚ M1 and D1 For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. A stakeholder is someone who holds and interest in the company. The two organisations I will be looking at are Tesco and Macmillan. Tesco are a one of the largest retailer stores in the world. They have expanded massively and now in England there are now over 3300 stores in the UK alone
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P2: Describe the different stakeholders who influence the purpose of two contrasting businesses. What are stake-holders? Stake-holders are any individuals‚ organizations and companies’s interested in the business section and are affected by the business activities. Internal stake-holders are groups within the business; On the other hand‚ External stake-holders are those outside the business‚ for example‚ the community. Internal stake-holders consist of: Owners: Interested in making profit and
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Stakeholder For other uses‚ see Stakeholder. Internal and external stakeholders of a company A corporate stakeholder is a party that can affect or be affected by the actions of the business as a whole. The stakeholder concept was first used in a 1963 internal memorandum at the Stanford Research institute. It defined stakeholders as "those groups without whose support the organization would cease to exist."[1] The theory was later developed and championed by R. Edward Freeman in the 1980s
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SOUTHEAST UNIVERSITY SCHOOL OF MANAGEMENT AND ECONOMIES DEPARMENT INTERNATIONAL TRADE MASTER COURSE: INTERNATIONAL BUSINESS COMMUNICATION PROFESSOR: ZHENGNING PU FINAL REPORT: “WOMEN´S RIGHTS ARE HUMAN RIGHTS” BY HILLARY CLINTON STUDENT: GABRIELA LADINO CAMARA ID: 220123816 Nanjing‚ Jiangsu Province‚ China Spring‚ 2013 “Women’s Rights are Human Rights”
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http://www.amazon.com/gp/forum/cd/discussion.html?ie=UTF8&cdForum=Fx20DX5GEB7TUX8&cdThread=Tx1RLD0EXGFVC38 http://mashable.com/2010/12/01/amazon-wikileaks/ http://www.foxnews.com/scitech/2010/12/01/amazon-severs-ties-wikileaks/ http://www.foxnews.com/scitech/2010/12/01/wikileaks-relying-amazon-servers/ http://www.eff.org/deeplinks/2010/12/amazon-and-wikileaks-first-amendment-only-strong http://www.facebook.com/pages/Boycott-Amazon-for-Dumping-Wikileaks/174975139187861 http://knowledge
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Independent Research Essay Assignment Attributes of Excellence Stakeholders A stakeholder is anybody who is affected by the business; they could be internal or external‚ as well as being in contact with them very often or only on occasions. Social Responsibility This is the duty and obligation of a business to other stakeholders. |Stakeholder |Example of responsibility to that stakeholder | |Shareholder
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1. Stakeholder Theory vs. Shareholder Theory The Stakeholder Theory is defined as having three dimensions. The first dimension is that the stakeholders must contribute valued resources to the firm. The second dimension is how the stakeholders use these resources and the risks involved that could affect the success or failure of the firm and the relationship with that firm if it is terminated. The third dimension deals with the power that the stakeholders have within the firm. While one can be
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