Study of Zara – Internationalisation in China 1. Introduction and Background Amongst the motivations to strategise are to grow fast ahead of the competitors‚ grow in the line with the industry or to simply catch up and defend an existing status. Despite the challenges‚ threats and risks‚ the orientation of various firms are to expand‚ to reach and to penetrate new markets segments. The working title of the research is initially drafted as – Market Entry Strategy: Case Study of Zara – Internationalisation
Premium Economics Inditex Vertical integration
ZARA CASE 1. Which theory is the best representative of Zara’s (Index’s) internationalization? Zara has applied the Uppsala internationalization model to their strategy‚ and even more than that. This theory shows that international activities require both general knowledge and market-specific knowledge. Therefore‚ the more understanding the company has in a specific market‚ the more value and succeed they can create. That is also exactly what Zara applied to their internationalization strategy during
Premium Brand Inditex Strategic management
year to four in the next. • Hewlett-Packard is concerned that their branding is confusing and ineffective - they are worried about "LaserJet" vs. "DeskJet" vs. "InkJet." As aresult‚ they formed a company-wide task force to sort out their branding issues. • Pepsico‚ in their annual report‚ reaffirmed that they are going to invest in and build brands - that is what their strategy is all about. Why should companies build strong brands? There are two major reasons; the first is that in American
Premium Brand Brand management Advertising
Introduction Zara has established itself successfully over the course of five years since the opening of its first retail store in Spain in 1975. We must now consider further opportunities of growth with a sole purpose of gaining further international recognition in order to maintain our mark as a top leader in the retail industry amidst the competition of the fashion industry. Across the region in Asia‚ Europe and Middle East‚ my choice of Zara’s next expansion to branch into is Hong Kong. This
Premium Retailing PEST analysis Management
Summary: Zara is an apparel chain owned at operated by the Inditex of Spain. It was founded by Mr. Amancio Ortega Gaona; currently Spain’s richest man. Zara specializes in fast fashion. At the end of fiscal year 2001 Zara was operating 1‚284 stores world wide and had total revenue of 3‚250 million. Inditex’s headquarters and its major assets are located in the Galacia region of Spain. Inditex also operates five other chains: Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius and Oysho. Zara owns
Premium Management Sociology Strategic management
Strategic Operation Management Assignment Zara fashion Zara is a clothing and accessories retailer selling stylish apparel at affordable prices‚ and it is also the most profitable brand of the Spanish clothing retail group Inditex SA. Ortega planned for this new Zara outlet‚ located near his factory in La Coruna in northern Spain‚ to sell this overstock merchandise himself. Since then‚ Zara has expanded into 500 stores in 68 countries as of January 2007 and has become a leader in customized
Premium Supply chain management Management Logistics
Key Questions 1. Comparing to other fashion retail companies‚ what is ZARA’s competitive strategy? • Speedy response to consumer needs Zara guarantees that its stores are able to carry clothes that the consumers want at that time. Zara can move from identifying a trend to having clothes in its stores within 30 days. That means that Zara can quickly identify and catch a winning fashion trend than other competitors. . ‘Fast fashion’‚ it brings customers in to stores to see what is new‚ what
Premium Fashion Spain Management
Case # 4 – Zara Zara is the flagship company of Inditex‚ an international clothing retailer. Zara began its business as a small retail store in Spain founded by Amancio Ortega Gaona in 1975. In the following decades Zara has grown to nearly 450 store location in 29 countries by the year 2000. Zara consistently accounts for more than 80% of Inditex’s net sales as indicated by Figure 1; linking the success of Inditex to the success of the strategies of Zara. Figure 1 Inditex Net Sales by Concept
Premium Inditex Retailing Inventory
Spanish retailer‚ Zara‚ has crafted a sweet success story riding on its image as a low-cost‚ high fashion store. Nirmalya Kumar and Sophie Linguri take to the High Street to look at Zara’s route from rags to riches. I n 1975‚ the first Zara store was opened in La Coruña‚ in Northwest Spain. By 2005‚ Zara’s 723 stores had a selling area of 811‚100 square metres in 56 countries. With sales of e3.8 billion in the financial year 2004‚ Zara had become Spain’s best-known fashion brand and the flagship
Premium Inditex
------------------------------------------------- Masters in Financial Management ------------------------------------------------- 2011 - 2012 ------------------------------------------------- ------------------------------------------------- Zara: responsive‚ high speed‚ affordable fashion ------------------------------------------------- Strategic Management Prof Dr Peter Verhezen Quynh Lan Nguyen Engaging in irregularities is severely sanctioned in correspondence with article
Premium Inditex Strategic management Customer service