MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
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the key characteristic of the U.S. Air Force became its airlift capability. Saying that‚ the Air Force became essential element in joint military operation supporting one of the joint functions such as sustainment. Sustainment gives necessary ability to joint forces to maintain and prolong operations until mission accomplished. Moreover‚ the ability of the Air Force to provide by air material and personnel in the theater of military actions gives to Joint Force Command (JFC) flexibility and the ability
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do something differently or why their perception of a given situation may be different than my own. I like the idea that I perceive things in my own unique way based on my specific experiences and situation in life. To look at something with a macro-level perspective is to study society by looking at a large-scale social structure in order to determine how it affects the lives of groups and individuals. The opposite of which is micro-level perspective. This perspective concentrates on the interactions
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What Is Macro Environment? The major external and uncontrollable factors that influence an organization’s decision making‚ and affect its performance strategies. These factor includes the economic factors; demographics; legal; political‚ and social conditions; technological changes; and natural forces. Macro environment factors are beyond the control of an organization. This is because those factors are positioned outside the organizational system. Those forces are the prime factors in corporate
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Country Risk Assessment through Macro level factors: Foreign business operations and investments are affected by societal actions and policies‚ as well as‚ governmental regulations and restrictions; macro level factors act external to the company and are quite uncontrollable Youtoi must be conscious that these factors do not affect the marketing ability of the concern directly but indirectly the influence marketing decisions of the company. These are the macro level factors that should be obtained
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“Outline the components of any organization’s macro environment and give an example for each component of a current major operational change or industry trend”. Macro Environment: The factors outside of the industry that influence the survival of the company; these factors are not directly controllable by the organisation. (Elliot‚ Rundle-Thiele‚ Walker‚ p.48) Components of the Marco Environment: There are six (6) major components of which the macro-environment is made up of; 1. Demographic
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Concepts in Macroeconomic Analysis Stock and Flow Variables Stock: quantity of a variable at a point in time. Eg: Capital stock‚ money supply‚ unemployment level‚ foreign exchange reserve‚ etc. Flow: quantity expressed for a period of time. Eg: GDP‚ inflation‚ exports‚ consumption‚ etc. Aggregate Demand and Aggregate Supply Aggregate Demand: sum of demands for all consumer goods and services and for capital goods – Sum of consumption‚ investment‚ government expenditure and
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Unit-1 Q1. Define micro and macro economics‚ Distinguish between them‚ and explain the scope‚ importance and its limitations Ans. modern economy analysis has been divided into two major branches that is micro and macro economics. Micro economics means the economics system which deals individual economics unit on the other hand macro economics means the economics unit which deals aggregate as a whole that is national income‚ general employment‚ and total out –put‚ general price level etc. These two
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Special Features of marketing theory 6. Which is better? Why? 1. micromarketing Micro refers to the marketing activities of individual units‚ normally individual organizations (firms) and consumers or households. (Hunt‚ 1976) 2. macromarketing Macro suggests a higher level of aggregation‚ usually marketing systems or group of consumers. (Hunt‚ 1976) “---Macromarketing should connote an aspect of marketing which is ‘larger’ than what is otherwise considered” Bartels and Jenkins (1977) argue
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Check Point Security Limited is a company that plans to internationalize. As a consultant provide your detailed report clearly an analysis of all the relevant variables in the business environment and an evaluation of the various strategies for entering foreign markets. ENVIRONMENTAL ANALYSIS In order for Check Point Security Limited to carry out a successful Environmental assessment it will have to examine the various aspects and trends in their global Strategy by analysing the following variables:
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