BACKGROUND/HISTORY Green Mountain Coffee Roasters (GMCR) started as a small café in Waitsfield‚ Vermont in the year of 1981. It was in 1993 that the company went public and acquired the early phase of Keurig Incorporated Inc‚ and then completed the acquisition in 2006. (Unknown.( 2004). Gmcr.Retrieved from http://www.gmcr.com/about-GMCR.html) Once these two companies combined it made the way we drink beverages different than ever before in both the home and office. According to GMCR’s website
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the brew they may be more willing to splurge on a good cup of coffee. • K-Cup Availability- The Keurig system has become increasingly popular within the United States. Especially during the recent recession when consumers are more likely to make coffee at home than buy it on their way to work. This opens up an opportunity for Starbucks to break further into the at home coffee market. The Keurig machines brew single cups of coffee using their K-Cups‚ which are easily disposable after use. This
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University of Phoenix Material Process Design Matrix Process Design Aspect Service- Papa Johns Production Line Approach** Product- Keurig Mini Plus Brewer Assembly Line Approach** Design focal point One touch button that creates the perfect cup of coffee in under 2 minutes Choice of color (personalize) Easy clean up (removable drip pan) Over 268 flavors to choose from Strategy Carryout orders must be completed within 20 minutes of order taken Delievery orders must be delivered in 45 minutes
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To make cappuccino you have another T-Disc that makes the milk foam - this is very cool. Therefore‚ depending on which machine you buy‚ it gives you the right size‚ without having to do anything extra. This is a breakthrough with respect to all Keurig machines‚ including the B70 model. The T-Disc Technology The T-Disc technology is hard to beat. From almost any point of view‚ the mixers of the Tassimo T20 (Bosch TAS2002) have the best technology to make a great coffee. This mixer can prepare a
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Green Mountain Coffee Roasters and Keurig Coffee Jasmine Rupley DeVry University Bus412 Business Policy Instructor David Mozinski February 17‚ 2013 COMPANY NAME/WEBSITE/INDUSTRY Green Mountain Coffee Roasters and Keurig Coffee/ http://www.greenmountaincoffee.com/www.keurig.com /Specialty Coffee-Coffee Makers BACKGROUND/HISTORY Green Mountain Coffee Roasters‚ Inc. is a one of the industry leaders in specialty coffee and coffee makers‚ is highly recognized for its award winning coffee
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Strategic Plan Part 2: SWOT Analysis The purpose of this synopsis is to analyze the forces and trends that Green Mountain Coffee Rosters faces relevant to its competitive position. The synopsis will explore external forces such as economic‚ social‚ legal and regulatory. The paper will also weigh internal forces such as resources‚ goals‚ and intellectual property‚ as it relates to Green Mountain Coffee Rosters. I will describe how the company adapts to changes; identify the major issues and opportunities
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serve k-cups * Single serve machines * Keurig currently dominates the market by owning the most universal system that other brands have bought into‚ including Dunkin Donuts‚ Starbucks‚ Tully’s‚ Newman’s Own Organics‚ Dierich‚ Coffee People‚ Tazo teas‚ Coffee People‚ Brista Prima Coffeehouse‚ Timothy’s Coffees of the World‚ Luigi Lavazza‚ Van Houtte * SWOT * 2011‚ 84% of sales are attributed to K-Cup portion packs and Keurig single-cup brewers and related accessories *
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Unbranding Starbucks Whitney Webb MDSE 4660 July 10‚ 2013 The University of North Texas The coffee industry has been booming since the 1950’s mostly because of the explosion of the café style coffee houses in the 1990’s that have followed industry forerunners such as Starbucks (Sangeetha‚ 2010). Coffee is the second leading commodity worldwide‚ with a market share worth over $100 billion and over 500 billion cups consumed annually (Goldshein‚ 2011). Coffee is produced in over 50 countries
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MKTG 480 International Marketing Caribou Coffee Export Market Plan Executive Summary Caribou Coffee was founded in 1992 and is the second largest coffee retailer in the United States with a far reaching demographic of loyal customers. The company focuses on selling high quality products and offering customers high quality gourmet coffee. Caribou Coffee uses high quality Arabia coffee beans and its best to meet customer’s expectations and needs. The company focuses on creating a unique coffee
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called a Keurig was introduced in the market. This machine was originally designed for businesses so that associates could make their own cups of coffee. The idea behind the coffee machine was created so that consumers can switch out different flavors of coffee after every cup. The single serving of coffee also allows for consumers to drink a warm cup of coffee. When large pots of coffee are made‚ the coffee eventually starts to get cold after consumers are finished with the first cup. Keurig coffee
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