their perfect taste. That’s where Keurig steps in. Keurig‚ capable of brewing a single cup of coffee in less than a minute1‚ has made big waves in the coffee industry. Owned by Green Mountain Brewery2‚ Keurig made its start in many office buildings as a way to keep employees within the building while attaining their caffeine fix. But the buzz of Keurig’s simplicity has it expanding to households everywhere. With over 200 different flavors3 among various brands‚ Keurig is slowly fulfilling the American
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Bock Marketing Project: Part 1 Company Description “Choose. Brew. Enjoy.”(McGinn‚ D.). These are three words that started a coffee brewing evolution‚ Keurig. Keurig is a coffee company that designs and manufactures single cup brewing system for use in the home‚ hospitality‚ commercial office‚ food service‚ and medical office environments. Keurig was founded in “1992 and is based in Reading‚ Massachusetts” (McGinn‚ D.). While providing convenient coffee manufactures is our top priority‚ we also provide
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customers of these brands‚ and bring in hard to reach revenue for on-the-go coffee. New Markets- With a recent signing deal with John A Benckiser (German consumer products’ giant) for Peet’s branded coffee and tea K-cups‚ we can expect to see K-cups and Keurig systems reaching around the globe. This will expand Green Mountains retail business by 44 countries and an investment of $11 billion. Retail Service- Retail services are growing with the option of three different brewing systems: single serve brewing
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expired they were the only company offering that type of product. The Keurig machine itself is a better product and produces better results than the competitor’s machine. As was stated in an article on boston.com: “Keurig produces a style of
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Running Head: FUTURE OF GREEN MOUNTAIN COFFEE Future of Green Mountain Coffee Aaron Copeland‚ Richard Thompson‚ Katie Ensign‚ Sara Bullock Central Washington University Future of Brewing When a small sign was hung on a little cafe in Waitsfield‚ Vermont in 1981‚ nobody would have imagined that Green Mountain Coffee Roasters [GMCR] would become one of the world’s leading specialty coffee makers. Through hard work‚ "Demand quickly grew beyond the walls of the café‚" and many other local companies
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Keurig is a single-serving portion pack coffee brewing system. It began producing brewers in 1998. At the time‚ the coffee market in the United States was a $15B industry. While overall coffee consumption levels had been relatively flat over the last several years‚ the specialty coffee segment had been growing rapidly. Due in large part to the rise of Starbucks in the 1990s‚ American consumers had increasingly drawn to gourmet coffee and exhibited a high willingness to pay for such coffee. At the
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coffee and wish you could just bring your own brewer with you? Do you want the ability to brew a fresh cup of “Joe” when and where you need it‚ while being less expensive than Starbuck’s? If you answered yes to any of the above‚ then look no further. Keurig has a new product soon to be on the market that solves any and all of these problems. Our new product‚ “Joe-on-the-go”‚ is a coffee thermos that takes the ability of our original single cup brewer and compacting it into a portable mug. You simply
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differentiation compared to competitors a lower service level may be tolerable. Take Keurig and Nespresso that specialize in single servings of coffee. Finding the availability of the k-cups for Keurig is much easier and therefore convenient than the Nespresso coffee maker. And now Keurig is taking coffee and convenience to a whole new level as GE and Keurig have geared up to launch the GE Café refrigerator with a built in Keurig single serve coffee maker
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CocaCola ’s Carbonates Offer Growth Despite Unfavorable Beverage Digest. (2014‚ March 31). Retrieved February 13‚ 2015‚ from https://fortunedotcom.files.wordpress.com/2014/10/top10_2014.pdf Kilgore‚ T. (2015‚ February 13). Coke boosts stake in Keurig Green Mountain to 25.9 million shares. Retrieved February 13‚ 2015‚ from http://www.marketwatch.com/story/cokeboostsstakeinkeuriggreenmountainto259million Kell‚ J. (2014‚ October 7). Doityourself soda making fad appears to be fizzling
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.............................................................................1 Humble Beginnings ................................................................................................................................................1 The Keurig Brewing System ..................................................................................................................................2 Who Is Green Mountain? .........................................................................
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