A marketing report: Does excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types of sales promotion Sales promotion to be used at different stages of the product lifecycle Direct and interactive marketing A special case: Intrusive sales promotion Conclusion What is Sales Promotion
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SYNOPSIS It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a ’face’ is more than just a marketing strategy to increase sales or gain market share‚ it is a decision that can change the future of the brand forever. Choice of the celebrity‚ hence‚ is of utmost importance and is usually done based on many different parameters - appeal‚ looks‚ popularity or even just a fantasy figure to endorse a brand. In today’s
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Scene 1st Drawing room dad and the minister of the education relaxing on the sofa‚ his son watching movie 3 idiots and very much inspired by that‚ after watching cinema he went to his dad and asking…. Sucking his thumb he moved towards his dad on knees….. Son: dad I want to do engineering Dad; why Son: because I want to be like ranchod das chachan. Dad; what? Son: please dad Dad; what is in doing engineering‚ there is no career in engineering‚ you have to work hard and nothing to earn
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want to make my country India. One of the most developed countries in the world and remove the country from the clutches of poverty. Starting a real estate business in Bangalore-my most favourite destination is not so easy as my father is not a crorepati!‚but I will have to fulfill this dream by encouraging private investors to invest money in my business and taking huge loans from bank. I have to take this risk in life because I love taking risks and taking risks is the most essential qualities
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different types of soil. 2. Make a project file for finding out about the budget of your municipal corporation in the major items on which money was spent? 3. Make a model on tsunami. 1. Grishma Ritu main apne swasthya ka dhyan rakhne hetu aap kaun se prayas karenge. 2. Bijli ki avyavastha ki aur dhyan aakarshit karte huye bijli board ke adhikari ko patra likhiye. 3. 10 muhavaren ka prayog karte huye swarachit kahani likhiye MAKE A PPT ON “ANY SIX” OF THE FOLLOWING TOPICS & ALSO SHOW
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"Reflex Systems” Contemporary Management Week 9 By: Christina Banegas 1. What personality and behavior characteristics does Henry Rankin exhibit? Do you think these traits contribute to a good person-job fit for him? If you were an executive coach to help Rankin be a better management what would you say to
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How Indian cinema evolved over the years A hundred years ago on this date‚ India’s first film Raja Harishchandra was released. Over the past hundred years‚ our cinema and its facets have evolved and how!! The hero From mooch to macho From a bulky mustached Raj Kapoor in the 40s to a six-pack flaunting‚ butt-baring John Abraham now‚ the Bollywood hero has had quite a makeover. The 50s was the era of method-acting with the likes of Dilip Kumar‚ while in the 60s‚ Rajesh Khanna and Dev Anand
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India Entertainment and Media Outlook 2012 www.pwc.com/india Contents Industry game-changers The E&M industry 2011-2016 Television Film Print Wired and mobile internet access Wired and mobile internet advertising Gaming Radio Music Out-of-home advertising 04 14 18 26 33 42 45 49 55 59 62 2 PwC Foreword Welcome to the India Entertainment and Media Outlook 2012. We bring you the key trends and developments across nine E&M industry segments in the country. The new revised and crisp
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Re: my 2 C.I.D. stories SEEN – 1 (Ye kahani shuru hoti hai C.I.D. beuro se‚ jahaan DAYA‚ ABHIJEET‚ VIVEK‚ SHASHA sabhi apne apne kaam me lage huye hai. Tabhi FEDRICS ek nayee shirt pehan kar aata hai) VIVEK – wah sir‚ aaj to aap bahut handsum lag rahe hai. ABHIJEET – haan‚ FEDRICS ye shirt to tum pe bahut achchi lag rahi hai. Nayee li hai kya? FEDRICS – achcha lag raha hai na‚ sir ye shirt mujhe meri wife ne gift kiya hai. DAYA – kya? Ye shirt tumhe bhabhi ji ne gift kiya hai.
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Born on 28th September 1929 in Indore (M.P.)‚ Lata Mangeshkar is one of the greatest singers India has ever produced. Mangeshkar family could very well be called the premier musical family of India as father Pt. Dinanth and 5 siblings- Lata‚ Usha‚ Asha (Bhosle)‚ Meena (Khadikar) and Hridaynath have all contributed immeasurably in the field of popular music as singers and composers. Lata recorded her first song Naachu yaa gade khelu saari for a Marathi film ‘Kiti hasaal’(1942) and in ‘Aap ki seva
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