ADM3326: Midterm Notes 2 Chapter 10 Media Plan: Series of decisions to deliver messages to audiences. Media Objectives: Statements that translate objectives in terms of media requirements to guide media decisions. Objectives not recommendations. Developing a Media Plan: Analyze the Market > Establish Media Objectives > Develop/Implement Media Strategy > Evaluate Performance The medium is the general category of available delivery systems. Reach is a measure of the number of different audience
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was a Communist victory inevitable and if so is it more sensible to see the Chinese Civil War as a Communist victory or as a Nationalist defeat?When researching these questions it becomes blatantly obvious that the Guomindang government led by Chiang Kai-Shek was riddled with problems and they are very much the cause of their own downfall. Widespread government corruption‚ spiraling inflation‚ loss of public confidence and intractable poverty are just a few of the failings the Guomindang afflicted upon
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establishment of the Republic of China on January 1‚ 1912 (Fenby 31). Eight months after‚ in August 1912‚ the Kuomintang was founded and became China’s Nationalist party (Wertz). Many years later‚ the KMT would come under the leadership of Chiang Kai-shek. After the formation of the KMT‚ Sun passed off the Provisional Presidency‚ and Yuan Shikai was officially elected into the Presidency in 1913 as part of an agreement to have the last emperor‚ Puyi ‚ relinquished (Payne 63). During his rule
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Government Destroys Symbiotic Nature Between the City and its People Architectural History and Theory: Urbanism and the City Second Year Date: 30th March 2012 School of Architecture DAB – UTS Case Study: Kowloon Walled City FIG 1: Kowloon Walled City as a fort FIG 1: Kowloon Walled City as a fort Kowloon walled city was a Chinese city‚ situated in the middle of colonial Kowloon‚ (Harter 2000‚ p.p. 94). It was one of the most notorious slums of its time. The city was free‚ adapting
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# 37-Crash Course World History Video Notes: Communists‚ Nationalists‚ and China’s Revolutions 1. The 20th century was pretty big for China because it saw not one but two revolutions: one in 1911 and the more famous _____________ revolution of 1949. 2. So as you know doubt recall China lost the Opium wars in the 19th century‚ resulting in European domination‚ __________ ___ _____________‚ et cetera‚ all of which was deeply embarrassing to the Qing dynasty and led to calls for reform. 3. One strand
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tells about how the Indians were in America first‚ and over the years they began ceding their land and adapting to the “white man’s way.” Part C The Trial of Tears reminds me of the Taiwan and China during the domination of Chiang Kai-Sheik and Mao Zedong. Chiang Kai-Sheik was apart of the Kuomintang (KMT)‚ while Mao was apart of the Communist Party of China. This can be compared to the Trail of Tears ‚ because neither Chiang nor Mao would accept each other‚ which reflects the relationship of the
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Tutorial Questions – Week 8 1. What factors influence the perceived credibility of an informal information source? List and discuss factors that determine the credibility of formal communication sources of product information. The perceived honesty and objectivity of the source of communication has an enormous influence on how the communication is accepted by the receiver. The major factors are perceived intention of source‚ correct use of celebrity endorsements and the appropriateness of
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Hi‚ I’m Kai. I’m gonna be up front about this. I enjoy sneaking around‚ I sometimes pick locks and steal things‚ sometimes I’m just exploring. I know almost every nook and cranny of this town. I’m confident for this scavenger hunt since I know where almost everything is in this town‚ even the things I’m not supposed to. And you’re probably asking‚ "How come your parents don’t stop you?" Well‚ my parents are dead‚ they died ten years ago. I was only 4 years old‚ they were looking for a plant over
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Mass Media Society Abstract This paper shows the problems of mass media. Mass media is absolutely important for our life. However‚ as much as mass media plays an important role in our society‚ it causes some serious problems. Mass media makes citizens recognize misjudgments by distorting the truth. Most serious problem mass media can affect extreme power to our society. Mass media has been developed more and more as society has grown‚ becoming centralized authority in our society. Exaggerated contents
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justify the decades-long charade in which the government on Taiwan maintained that its ultimate goal was to return to liberate the mainland from Communist oppression” (Tanner 274). The core of the public memory that remains is that “the myth of Chiang Kai-shek lost Manchuria because George Marshall and the Americans would not allow him to defeat the Communists” (Tanner 275) and the younger generation of Taiwanese who do not consider themselves Chinese‚ Chiang’s defeat in Manchuria have no place in their
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