Group 3.3 Mr. Ward-Perkins 2010-2011 Marketing MAnagement INNOCENT ON THE FRUIT JUICE MARKET Galina Kozlova Hadrien Le Bris Julien Leignel Nicolas Levannier Raphaël Montero Roxane Penne TABLE OF CONTENTS I. INNOCENT CONTEXT IN FRANCE A. A FEW WORDS ABOUT INNOCENT B. FRUIT JUICE MARKET PRESENTATION C. ATTRACTIVENESS OF THE MARKET D. CUSTOMERS NEEDS AND BENEFITS E. TOUCH POINTS II. THE EXTERNAL ENVIRONMENT OF INNOCENT A. MICRO-ENVIRONMENT
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quality‚ cold pressed juices. Each bottle is filled with fresh‚ local ingredients designed to fuel the bodies of Boston in order for them to perform at their best. We believe in bettering ourselves as well as the surrounding city and have created a lifestyle around our product that encourages sustainability and health. Executive Summary: the Juice Box is a mobile truck that has a simple product offering. We wish to better the world and the people in it with our juices‚ our free health and
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Content Introduction……………………………………………………….2 TOWS analysis……………………………………………………3 Country specific and Firm specific advantages……………………5 Value Chain……………………………………………………..6 Potential Market Assessment ……………………………………..7 PESTEL analysis………………………………………………..7 Porter’s Forces…………………………………………………..8 Recommendation…………………………………………………..9 Marketing Mix………………………………………………….9 Analysis the Brazilian market…………………………………..10 Conclusion ……………………………………………………..12
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How to Write a Market Feasibility Study Purpose of Lesson: To assist business women in identifying market competition‚ potential markets‚ and market analysis to assess a business idea. What is a Market Feasibility Study and How Does a Market Feasibility Study Differ From a Marketing Plan? All feasibility studies should look at how things work‚ if they will work‚ and identify potential problems. Feasibility studies are done on ideas‚ campaigns‚ products‚ processes‚ and entire businesses. Feasibility
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takeovers. SUMMARY • The smoothies category in the UK has been growing strongly over the past decade‚ buoyed by the health trend and consumers’ desire for easy and quick ways to attain their fruit and vegetable consumption goals. While the more mature juices category is still the larger of the two‚ smoothies have retained growth momentum through innovation and the continual introduction of new fruit varieties‚ overcoming the challenges created by the recession. • Innocent Drinks is the dominant player
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claims to be? Prediction: Fruits have high levels of vitamin C therefore fruit juice‚ in particular orange will require the least volume to decolourise DCPIP as Orange juice has the most Vitamin C. Ethical issues- The nature of this experiment is unlikely to have any ethical issues‚ the aim of the results is increase understanding of our diet and nutrition levels. Variables Independent: The type of juice. Dependant: The Vit C content/volume (cm³) of DCPIP required for decolourisation
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DATE: September 10‚2013/9/10 TO: CEO of Odwalla‚ Stephen Williamson FROM: Communication sector SUBJECT: STRATEGY MEMO Background: • E-coli is found in Odwalla apple juices and mixes by Washington and seattle government • Recently‚ 66 people are sick because of drinking odwalla juices. • Unpasteurization may be the main reason for E-Coli. • The reason why we don’t pasteurization is that it may change the taste and kill some nutritions. Recommendations • Hold a meeting
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fact of the matter is that there is one great way to reward your taste buds and nourish your body‚ smoothies. My name is ‚ smoothie enthusiast you could say. Smoothies are blended drinks typically containing a combination of fruits‚ vegetables‚ and juices‚ with the purpose being to combine unique ingredients and produce an end product that will leave your mouth watering. Author of the smoothie handbook says‚ “Once someone starts to drink a smoothie they start to get compliments on how radiant their
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INTRODUCTION SUMMARY: Gourmet was founded by Mr. Nawaz Chatha in 1987 as a single outlet of a bakery unit. Over a period of two decades it has grown in stature and apart from excelling in bakery products it has introduced new trends in a variety of businesses such as restaurants and dairy products business. The main aim of the company is to provide quality products at a competitive price to its valued customers. To produce the best quality products‚ company has invested a huge amount of capital
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Brand : Frooti Company: Parle Agro foods Agency: Grey worldwide Frooti is the first tetrapak fruit juice in India. Launched in 1984‚ Frooti still holds a dominant position in the Rs300 crore tetrapak fruit juice (TFJ) market. Frooti over these years have carved out a niche for itself in the market. Frooti instantly caught the fancy of Indian consumer with its tetrapak and some smart campaigns. Initially the drink was positioned as a kids drink. The product was perceived as a healthy fruit
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