Jamba Juice Case Study 1/3/14 GBA 513 James Albright Patrick Carson Elizabeth Forte Laura Griffin Introduction Founded in April of 1990 by Cal Poly graduate Kirk Perron‚ Juice Club‚ Inc. opened its first store in San Luis Obispo‚ California. In 1993‚ Juice Club opened and started two other stores‚ one in southern California and one in northern California. Juice Club Inc‚ changed its name to Jamba Juice in 1995 and became known as one of the leaders in healthy juices and smoothies
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Jamba Juice SWOT Analysis is a basic model that assesses the business environment of an individual firm. This tool identifies the strengths‚ weaknesses‚ opportunities and threats of an organization. An overview of the four factors in this case study is given below 1. Strengths • Jamba Juice is a well-known company and this company grew rapidly to become a top brand in the industry. • This organization has a unique company culture. • This company provides many options and menus of healthy products
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Juice Guys™ In the summer of 1998‚ Nantucket Nectar created a subsidiary of their brand called Juice Guys. This new product was comprised of fresh juice and fruit smoothie drinks that were taking over the West Coast. Within three-and-a-half months‚ Juice Guys had sold a total of 175‚000 items ranging from smoothies‚ yogurts‚ sorbets‚ Nantucket Nectar drinks and fresh squeezed juices. Juice Guys’ revenue went up to 91% and they made a profit of $227‚000 in sales. Noticing the tremendous success
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PASTEURIZATION IN FRUIT JUICE BY: SOKOYA OLUWATOMI TEMITAYO MATRIC NO: 20069401119 ECONOMICS MAJOR A PROJECT SUBMITTED TO THE DEPARTMENT OF VOCATIONAL COURSES (PASTEURIZATION IN FRUIT JUICE) TAI SOLARIN UNIVERSITY OF EDUCATION‚ IJAGUN‚ IJEBU-ODE‚ OGUN STATE. IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF BARCHELOR OF SCIENCE IN VOCATIONAL COURSES LECTURER IN CHARGE TAI SHITTU SEPTEMBER‚ 2010 PASTEURIZATION IN FRUIT JUICE Pasteurization is a process of heating
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Boost Juice Main Idea: * Obesity and health issues are becoming issues for all countries‚ and companies in the Wellness Category are seeing massive growth * A alternatives of the quick hamburger(a healthy fast food alternative) * Dan Titus‚ Director of the Juice and Smoothie Association stated. “The Juice and Smoothie business is such a lucrative venture. Smoothie-type products are sold all over the world on cruise ships and golf courses; in bars‚ movie theatres and hospitals. Companies
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other uses‚ see Juice (disambiguation).A glass of orange juice.Juice is a liquid that is naturally contained in fruit and vegetables. It can also refer to liquids that are flavored with these or other biological food sources such as meat and seafood. It is commonly consumed as a beverage or used as an ingredient or flavoring in foods.Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents. For example‚ orange juice is the liquid
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Jamba Juice was founded in April of 1990 by Cal Poly graduate Kirk Perron‚ along with cofounders Joe Vergara‚ Kevin Peters‚ and Linda Ozawa Olds. Their goal was to sell healthy smoothies. It‘s corporate was called Juice Club‚ Inc. in San Luis Obispo‚ California. In August of 1997‚ Jamba made an agreement with Whole Foods Market to sell natural products inside some of the market’s locations. In March of 1999 they acquired Zuka Juice Inc‚ Zuka was a smoothie company that was very popular at the
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Executive summary: We have prepared report is based on “Business Plan on “Smoothy Juice Company Ltd”. To prepare this report we have followed marketing research methodology for whose are children and diabetic people. The information‚ on which the total business plan stands‚ was the collection of data from the questionnaire made by Smoothy Juice Company Ltd. To see the market need and wants. The survey took place inside and outside of Dhaka. After analyzing questionnaires we made some plan about
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CASE STUDY Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages‚ juices and snacks‚ with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a “BOGO” (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent‚ JL 360‚ Jamba Juice decided to conduct
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that makes it hard for buyers to switch from their product to competitors. Jamba Juice requires fresh fruits‚ juices‚ dairy products‚ vitamins‚ and protein ingredients in order to produce their smoothies. Their switching costs are low‚ because it is easy for them to switch from one company of suppliers to another. The switching costs for their customers are also low‚ because it is very easy for a customer of Jamba Juice to choose to go to Starbucks or Orange Julius instead. There is not much of a monetary
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