Morrison‚ the CFO of Sunshine Juice Company‚ is scavenging for a perfect pricing strategy for its orange juice; however‚ this is not the company’s only problem. It is vital for Sunshine to define its target market before developing its marketing strategy‚ including the pricing strategy of the product. In the following analysis‚ we will first identify the key issues that Sunshine needs to tackle. We will then evaluate the current market conditions of the manufactured juice industry‚ Sunshine‚ and its
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syrup (referred to as Caliber)2. Beet juice is the by-product in the production molasses for sugar beets.3 The by-product is generally not processed further (depends on manufacturer) and commonly contains minute particles dispersed through-out liquid. As a result‚ beet juice based blends have a greater tendency to clog filters vs. caliber based blends.1 Performance Characteristics: Caliber possesses a significantly better eutectic point than that of beet juice. This translates to a greater melting
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NEE ANN’S BUKO JUICE History of the Business The business is being owned and managed by Mr. Renato Griño and his wife Mrs. Carmencita Griño. Their buko juice business was being named after to their eldest daughter. The couple first got into different business ventures when they’ve decided to move here in Davao from Bulacan. When they moved here in Davao‚ Mrs. Griño got involved with different business ventures hoping to have better living for the whole family. The first business they
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integrity‚ where a sense of trust is created between the parties‚ in the case of Mazey we can see that he lacks integrity as the first thing he does when things do not go his way is to throw off a tantrum and even worst he throws objects to his subordinates. Abundance mentality‚ where the negotiator or parties affected get to a level where making concessions will help to maintain and "build stronger long-term relationships"‚ in this case it would be recommended that Mazey be removed of his position to a
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Jamba Juice is a chain of smoothie restaurants headquartered in Emeryville‚ California with over 700 locations operating in 30 states‚ the District of Columbia and the Bahamas. Over 500 locations are company-owned‚ with the remainder being franchised.[1] For the 51-week Fiscal Year‚ which ended on January 1‚ 2008‚ sales were $317 million‚ which included sales of $306 million from company locations. Jamba Juice was founded by a Crespi student in April 1990 by Cal Poly graduate Kirk Perron‚ along
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Juice Concentrate Industry Juice is a liquid that is naturally contained in fruit and vegetables. It is commonly consumed as a beverage or used as an ingredient or flavouring in foods. Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents. For example‚ orange juice is the liquid extract of the fruit of the orange tree‚ and tomato juice is the liquid that results from pressing the fruit of the tomato plant. Common methods for
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Theory | 3 | 4. | Experiment 1 | 5 | 5. | Experiment 2 | 6 | 6. | Observation | 7 | 7. | Result | 8 | 8. | Bibliography | 9 | OBJECTIVE The Objective of this project is to study the rates of fermentation of the following fruit or vegetable juices. 1. i. Apple juice 2. ii. Carrot juice 1 INTRODUCTION Fermentation is the slow decomposition of complex organic compound into simpler compounds by the action of enzymes. Enzymes are complex organic compounds
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Nicholas Pantazelos Marketing Principles Jamba Juice Feburary/5/2002 Marketing often comes down to making your customers intelligent enough to buy your products or services. They have to understand what it is you’re selling‚ how it’ll help them‚ and how much better it is than any other solution. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990‚ originally called The Juice Club‚ their stores are now open in most states giving their customers
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How fruit juice went from health food to junk food For decades fruit juice has been seen as a healthy option. Then this week a primary school banned it after claims that it’s as bad for you as Coca-Cola. But how big a health risk does it pose? ’Fruit juice isn’t the same as intact fruit and it has as much sugar as many classical sugar drinks‚’ says medical researcher Susan Jebb. Photograph: Deborah Pendell/Getty Images/Flickr Open This week‚ it looked as if fruit juice might finally lose its
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I. EXECUTIVE SUMMARY This paper studies the fruit juice market in the Philippines. The market has experienced significant growth in recent years primarily owing to the craze toward health-food consumption. However‚ the relatively higher prices of fruit juices compared to other types of beverages have limited the consumer base to a small percentage of the population. Furthermore‚ various factors such as high packaging costs‚ seasonality and unavailability of raw materials‚ and inadequate transportation
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