International Journal of Market Research Vol. 54 Issue 4 Children’s attitudinal reactions to TV advertisements The African experience Ayantunji Gbadamosi University of East London Robert E. Hinson University of Ghana Eddy K. Tukamushaba Hong Kong Polytechnic University Irene Ingunjiri Strathmore University This paper is aimed at exploring African children’s attitudinal reactions to television advertisements. A total of 65 children from four African countries – Ghana
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Characteristics of persuasive language and comparative analysis of two texts Introduction and literature review Kress and Leeuwen (1990: 2-3) state that all kinds of texts ‘today involve a complex interplay of written text‚ images and other graphic elements’ which together can define ‘visual literacy’. In addition‚ Goddard (2002: 5) argues that we are so used to being surrounded by advertisements that we do not think about ‘its nature as a form of discourse‚ as a system of language use’
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CHAPTER ONE PRINCIPLES OF PERSONNEL MANAGEMENT HUMAN RESOURCE DEPARTMENT AND ITS BASIC FUNCTIONS For any organization‚ staff or men power is the most valuable asset.. In the modern age where computers and information technology have brought revolutionary changes in the progress and performance‚ human resource factor’s importance has become imperative. Many years ago large organizations had no separate department for staff matters and Personnel & Admin Department was doing the job. But recently
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the world and I have selected a print ad from this campaign for my analysis. The main purpose of this advertisement is to sell Diesel clothing in such a way that it represents a future image of ourselves and everything we desire to become. These adverts are placed in glossy magazines such as Elle and Vogue which are primarily focused on the latest fashion and beauty. Such magazines are aimed at women from any ethnic background and aged between 18-35 years old. This said‚ however‚ it is important
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and seems to be in a position of power. In a particular advert‚ the woman is shown leaning on the man‚ as if she needs his support and in the same advert she is seen on a different level to the man. This creates the idea that the man is superior and that the woman is simply his accessory and is only there
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and observe the environment around me. As I was observing‚ I saw a tiny girl reading on her porch. The girl was very skinny and she had short‚ dark brown hair. The book she was reading was reading a novel that what part of a Dutch book series called Joop ter Heul novel series by Cissy van Marxveldt. Cissy van Maxveldt was a very popular author back then. I wanted to get closer to her but not too close. I walked a little closer towards her and I could see a tiny radio standing next to her on the ground
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Advert Analysis Recently we have been asked to choose an advert and analyse the chosen advert. I have chosen a TV advert by the ’Think!’ campaign‚ it is the campaign called ’kill your speed‚ or live with it’‚ which is also the slogan of the advert. The purpose of the advert is a threat to drivers‚ scaring them into not speeding. The audience is targeted at all drivers‚ it focuses on what happens to you‚ as the driver if you are speeding and kill and innocent child. This spine chilling advert
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JohnLevis.com Advert analysis This one minute long advertisement focuses on people who are trying to find ideal gifts for the people they love and care about. John Lewis Christmas advert 2OO9 was focused on the joy of receiving gifts through the eyes of children‚ so this year they decided to try the opposite idea. Idea of this advert is to show the viewer how nice it is to give perfect gifts to the ones you care about‚ because the feeling you get when you give a gift to someone (and they like
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The advert "Think of both sides" is an advert on the importance of safe driving. The visual and text based advert was first published and aired in December of 2013. It has three main types of visuals; it has two parents at the front of the moving car who are each preoccupied with different activities‚ the father is on the phone while the mother is holding a map while talking to the father at the front there is a school child crossing the road and is about to be hit by th car since the driver is
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compare two adverts. I chose two from a magazine called VOGUE ’‚ I chose them as they both were linked by the theme of fashion but were advertising different products‚ this will help me show differences between the adverts but the fashion theme will help me to also highlight similarities. The first advert I chose was by a company called Garrard ’ they make fashion accessories such as leather accessories‚ silverware and also jewellery which is what they are mainly known for. The advert I chose has
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