GLOBAL JOURNAL OF BUSINESS RESEARCH ♦ VOLUME 3 ♦ NUMBER 2 ♦ 2009 AN EMPIRICAL STUDY OF WHOLLY-OWNED SUBSIDIARIES AND JOINT VENTURES FOR ENTRY INTO CHINA MARKETS Yung-Heng Lee‚ Northwestern Polytechnic University‚ USA Yann-Haur Huang‚ Northwestern Polytechnic University‚ USA Mei-Jane Chan‚ Northwestern Polytechnic University‚ USA ABSTRACT The aim of this study is to empirically investigate the effectiveness of The Eclectic Theory in explaining the entry mode choices of Taiwanese Electronic Components
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Heineken beer began 150 years ago in 1864 when Gerard Adriaan Heineken acquired a small brewery in the heart of Amsterdam. Four generations of the Heineken family later‚ Heineken’s 2011 measured brand value is ranked third in the world at $6.6 billion only behind Budweiser and Bud Light. Today Heineken remains an independent global brewer whose 250 beer brands‚ which include such labels as Amstel‚ Dos Equis‚ Foster’s‚ Newcastle Brown Ale‚ and Tecate‚ are enjoyed in 178 countries around the world
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3.1. IJV local environment This section discusses in detail the effect of national culture and organization culture on the performance of Sino-foreign joint ventures‚ based on previous studies. 3.1.1. National culture Culture is regarded as a “system of shared values and beliefs” (Saloner‚ Shepard and Podolny 2001) that aims to solve problems that arise due to external adaption and internal adaptation of the organizations (Schein 1985). External adaptation is defining the strategy and main objectives
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CASE STUDY ANALYSES UTV and Disney: A Strategic Alliance Case Overview This case is about the United Television and Software Company Limited (UTV) leadership team considering an alliance with the Walt Disney Company (Disney) in 2006. This alliance would include the acquisition by Disney of Hungama TV‚ India’s leading television channel for kids‚ created in 2004 and owned by Ronnie Screwvala‚ CEO of UTV (51%) and UTV (49%). Also‚ as part of this alliance‚ Disney would purchase an equity stake
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The history of Heineken The Heineken family entered the beer business in 1864‚ when Gerard Adriaan Heineken bought a brewery in the heart of Amsterdam. Over the past 140 years‚ three generations of the Heineken family have built and expanded the brand and the company in Europe and around the world. It is thanks to the leadership of Gerard‚ Henry and Alfred Heineken that Heineken is one of the world’s leading brewing groups. Today Charlene de CarvalhoHeineken is delegate member of the Board of directors
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Strategic Alliances; Choose Your Partners Keith D. Brouthers‚ Lance Eliot Brouthers and Timothy J. Wilkinson Strategic alliances are known to be risky. Potential partners may be a lot better (or worse) than the company at the strategic alliance ’game ’. Unless there is a real resources shortage‚ be it skills‚ technology‚ finance‚ strategic alliances should be avoided. If shortages exist then the company should look for complementary skills‚ cooperative cultures‚ compatible goals and commensurate
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KNOWLEDGE TRANSFER METHODS IN STRATEGIC ALLIANCES Knowledge Transfer Methods in Strategic Alliances Achieving sustainable competitive advantage through knowledge transfer‚ culture‚ and trust in foreign parent and international joint venture (IJV) partnerships International Business Research KNOWLEDGE TRANSFER METHODS IN STRATEGIC ALLIANCES 2 Abstract: Trust‚ cultural and relational embeddedness‚ along with control synergies‚ comprise relational capital‚ representing an area of considerable
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Chapter 13 STRATEGIC ISSUES IN ENTREPRENEURIAL VENTURES AND SMALL BUSINESSES The Importance of Small-Business and Entrepreneurial Ventures A. Definition of Small-Business Firms and Entrepreneurial Ventures The most commonly accepted definition of a small business firm is one that employs fewer than 500 people and that generates sales of less than $20 million annually. According to the U.S. Small Business Administration‚ “A small business is one which is independently owned and operated‚
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BPL 5100- Heineken Case Study November 17‚ 2014 Heineken uses an international strategy that involves using cross-border deals to increase their distribution of over 250 beer brands in over 175 countries. The company has also acquired many different small brewers all over the world to add to their portfolio and increase access to new markets. Due to this strategy‚ Heineken currently operates over 125 breweries in over 70 countries and holds 10% of the global beer market. The company’s main entry
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to forming a joint venture in China focused on 3G‚ or more specifically‚ TD-SCDMA (time division-synchronous code division multiple access) and W-CDMA. The joint venture will focus on research and development‚ manufacturing and sales of 3G network systems. The JV will begin offering its first TD-SCDMA and W-CDMA systems next year under China Puritan’s Potevio label. The TD-SCDMA standard is being billed as a Chinese alternative to 3G. In addition to 3G services‚ the venture also will offer
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