INTRODUCTION Johnson and Johnson have revolutionized the way people think about health care‚ and has easily become the pinnacle of success by doing so. Pioneers of the health care industry and overall human health and well being‚ Johnson and Johnson is guided by its “Our Credo” and founding principle that “doctors and nurses should use sterile sutures‚ dressings and bandages to treat peoples wounds” (Johnson and Johnson - Our History). Most of Johnson and Johnson’s success can be attributed to
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Johnson and Johnson is a diversified health care giant with over 250 operations in sixty countries. The pharmaceutical division makes drugs for an array of ailments including neurological conditions‚ blood disorders‚ autoimmune diseases‚ and pain management. Johnson and Johnson has medical and diagnostic divisions which offer surgical equipment‚ monitoring devices‚ orthopedic products‚ and contact lenses. Their consumer division produces over the counter drugs and products for skin and hair care
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Johnson & Johnson has a distinctive competency‚ in that its products are differentiated from those of its competitors and the brand name is one that is widely recognized and trusted. The competence is based on Johnson & Johnson’s commitment to customer satisfaction‚ in its dedication to innovation and advancement in technology‚ since the company’s inception in 1885 (Retrieved September 23‚ 2007‚ from http://www.jnj.com/our_company/our_credo/index.htm). The company conducts ongoing
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One of America’s most admired companies‚ Johnson & Johnson (J & J) is one of the largest healthcare firms in the world and one of the most diversified. Its operations are organized into three business segments: pharmaceutical‚ which generates 39 percent of revenues and 61 percent of operating income; professional‚ which accounts for 36 percent of revenues and 27 percent of operating income; and consumer‚ which contributes 25 percent of revenues and 12 percent of operating income. J & J’s pharmaceutical
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Executive Summary This report was carried out in order to show the scenario planning of Johnson and Johnson .The report provides information about the history of the company‚ countries of operations and the sectors of operations .The company sales have seen significant growth in recent years and US have the highest percentage of sales of about 44% .The report also draws attention to the PESTEL framework of the pharmaceutical industry showing how Political ‚Economical‚ Social ‚Technological‚ Environmental
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The corporate strategy that Johnson& Johnson pursue is to encourage autonomy in each division and cultivate entrepreneurial culture throughout the organization. It has heavily relied on acquisitions to grow over the years to expand the company into a board range of businesses in the healthcare industry. As Johnson& Johnson has grew into a complex enterprise‚ granted near-total autonomy has fostered each division to develop and expand its best-seller products and to be responsible for their promised
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| | |Marketing concepts‚ market opportunities‚ products & branding‚ promotional mix & distribution- Applied Concepts on the UAE | |Market | |Scenario – Project Overview |
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Of Caring 1886 – 2012 1886 Three brothers‚ Robert Wood Johnson‚ James Wood Johnson and Edward Mead Johnson‚ found Johnson & Johnson in New Brunswick‚ New Jersey‚ U.S. 1888 The Company publishes "Modern Methods of Antiseptic Wound Treatment‚" which quickly becomes one of the standard teaching texts for antiseptic surgery. It helps spread the practice of sterile surgery in the U.S. and around the world. 1888 Johnson & Johnson pioneers the first commercial first aid kits. The initial
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The Johnson & Johnson Credo The impact of the Credo of Johnson & Johnson on the organization can be seen on several levels. To begin with‚ the authors of this case‚ Professor Aguilar and Arvind Bhambri‚ quote a senior executive as saying‚ “The prime motivator in J&J is the opportunity to grow with more responsibility. It runs through the whole organization.” This brief statement illuminates what is at the center of the Credo when speaking about the responsibility of J&J to its employees – provide
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Mechanisms Most companies evolve into a particular structure. As the company grows it is important to ensure that every function is managed. As time goes on the company reviews the structure and changes to meet the needs of the organization. Johnson & Johnson is deeply committed to the heritage of decentralized management. The decentralized operating companies‚ affiliates and business segments are brought together in an organization structure that ensures that their activities align with overall strategic
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