TITLE OF THE STUDY CONSUMER SURVEY FOR BIG BAZAAR IN NCR RATIONALE OF STUDY As customer’s tastes and preferences are changing‚ the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life styles
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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ASSINGEMENT On Customer relationship management (bigbazaar) (Sub:CRM) Submitted by SHIKHA GANGWAR Under the Guidance of Mr. Satya S. Banerjee (Asst. Prof. FMS) Submitted to National Institute of Fashion Technology‚ Department of Fashion Management Studies‚ Ministry of Textiles‚ Government of India Plot no. 24‚ Chandaka Industrial Estate‚ Opp. KIIT School of Management‚ Bhubaneswar‚ Odisha. 2012-2014 What is CRM (customer relationship management)? CRM (customer relationship
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http://buyerbehaviour.blogspot.com/2008/01/big http://buyerbehaviour.blogspot.com/2008/01/big-bazaarfreedom-sale-change-in.html Indian Retail Scenario: http://www.slideshare.net/theRedIndian/indiahttp://www.slideshare.net/theRedIndian/india retail-2008-big-bazaar bazaar-scenario/ Wikipedia: www.wikipedia.org "IT Happened in India" by Kishore Biyani "From Brand Vision to Brand Evaluation: The Strategic Process of Grow Growing and Strengthening Brands" by Leslie de Chernatony Kunde Model: http://www.kunde co.com/Default
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Reinventing American Health Care explains the lives of three people affected by the American Healthcare Act. The understanding of the United States health Care system‚ how the reinvention was to help all people who need help with their health care. The future of health care and how everyone is in need of where will the government take it to next how it can be better. Reinventing American Health Care explains how hospitals used to be mainly for poor people and offered little in health care therapy
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IBM Sales and Distribution Thought Leadership White Paper Retail 2020: Reinventing retailing— once again A joint project between IBM and New York University Stern School of Business Retail 2 Retail 2020: Reinventing retailing—once again Contents 2 Introduction 3 Déjà vu all over again 3 Retailing transformations of the past 6 Lessons learned with “20/20 hindsight” 7 Retail 2020 9 Implications for retailers today 11 Concluding thoughts 11 For more information 11 Acknowledgements
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Assessment Item 2: Semiotic Analysis of DKNY‚ Harper’s Bazaar‚ Jan/Feb‚ 2012‚ p. 35. Signs and Sign Systems The DKNY advertisement (DKNY‚ 2012‚ p. 35. ) is comprised of a woman holding a green apple with a bite taken out of it. She stands in the background of a bottle of DKNY perfume. Atop the apple is the products name ‘golden delicious’. Beneath this is the phrase ‘the new fragrance for women’. The bottom of the page shows several green apples and among them a perfume bottle. If a text is a combination
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Creative Hero: Steve Jobs In reinventing Apple‚ a struggling computer company‚ Steve Jobs encouraged and abetted the reinvention of several industries that had also fallen on hard times. Apple not only invented cool new gadgets such as the iPod‚ iPad and iPhone but new ecosystems iTunes‚ Apps that offered a lifeline to struggling established industries‚ as well as immense opportunities for upstart entrepreneurs. Itunes created a venue and method for music and entertainment companies‚ who saw their
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Case 3: The Insider I. Brief Summary In 2011‚ a stock trader of a well-known investment firm along with two alleged accomplices was convicted of insider trading. The lawyers allegedly browsed around their law firm picking up information regarding corporate deals and would provide it to a person who would then pass the inside information to the trader. This information was then used by the trader for him to earn millions of dollars. Since the information came from the lawyers‚ the trader would thank
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1) Introduction to Inventory control 2) Inventory investment control 3) Inventory replenishment 4) How to Achieve Inventory Control? 5) Inventory costs 6) Introduction to Big Bazaar 7) Types of inventories maintained at Big Bazaar 8) Decision of how inventories are maintained 9) Software used for inventory control in Big Bazaar 10) Reorder points of inventories 11) Supply chain of perishable and imperishable goods 12) Conclusion 13) Reference INTRODUCTION: You are in trouble
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