4050 SEPTEMBER 18‚ 2009 TIMOTHY A. LUEHRMAN JOEL L. HEILPRIN Mercury Athletic Footwear: Valuing the Opportunity In March 2007‚ John Liedtke‚ the head of business development for Active Gear‚ Inc.‚ a privately held footwear company‚ was contemplating an acquisition opportunity. West Coast Fashions‚ Inc. (WCF)‚ a large designer and marketer of men’s and women’s branded apparel had recently announced plans for a strategic reorganization. The plan called for a divestiture of certain non-core
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HISTORY OF CROCS The Company Crocs designs‚ manufactures and distributes footwear and accessories for men‚ women and children. They strive to be the global leader in the sale of molded footwear featuring fun‚ comfort‚ color and functionality. Their primary products utilize proprietary closed cell-resin‚ called Croslite. The company uses a material that produces innovative‚ lightweight‚ non-marking and odor-resistant footwear. They currently sell their products in over 90 countries through retailers
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the sports footwear and apparel industry. Nike had a return on Capital Investment of 17% in Fiscal year 2005 that ended in May. To make sense of this performance‚ strategy class has taught me to apply these figures within an industry. By applying the 5 force analysis template‚ I have come to a better grasp of Nike’s fortune in the sports footwear and apparel industry in the US market‚ and why it is a good industry to be in for now. Internal Rivalry: Low threat The sports footwear and apparel
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Haix has been producing quality footwear for over twenty years. Their hiking boots are some of the best available and they use only the highest quality materials. From specialized climate systems to watertight construction‚ all of their products are made for maximum utility‚ durability‚ and comfort. Hiking with their products is made more comfortable and easy thanks to their anatomically formed features and specialized climate system. High Quality Footwear Haix’s high-quality craftsmanship shows
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All about Heels “Heel you go” Company Vision: “To be the pioneer Philippine company to offer the country a shop focused on high-heeled shoes” Mission: “We dedicate ourselves to offering the Philippine market a variety of supreme-quality‚ durable‚ unique and very stylish high-heeled shoes from prominent shoe brands in the country” Marketing Mix Brand Name: “All about Heels” Concept: The concept of the shop is to gather and make-available; top-quality high-heeled shoe brands present
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The Knight of Footwear: Summary of Shoe Dog Shoe Dog is a memoir by the creator of Nike Phil Knight. The books follow this college track athlete‚ who travels the world and is on a mission to revolutionize the track shoe industry‚ to a kid trying to run a business with no experience or real guidance to one of the most successful entrepreneurs in the world. Ultimately the book culminates with an inside look at one of the largest brands on the planet. One of the last college classes that Knight takes
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"Today’s Fail – Safe Students” by Scott Carlson‚ states that today’s students are being coddled from failure. “How to fail isn’t always a lesson today’s students are learning. Instead‚ they are insulated from it” (page 1). Students who have been taught failure are the ones who become more successful in life. As you see in the article‚ students at the College of Wooster are often receiving failing grades and don’t know how to recover. Students who have never experience failure are unfazed by it.
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Reading the Paper Ron Carlson’s Reading the Paper is a list of the things occurring in the time period of a day in the life of a character. The idea of the common everyday life is represented with the very first sentence: ALL I WANT TO DO is read the paper‚ but I’ve got to do the wash first. Yet‚ even though the author wants to represent it as a normal day in which normal day events take place‚ mundane happenings are introduced before some bizarre ones are presented. That way‚ a structure of mundane
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Driven Athletic Footwear Executive Summary Introduction/Key Issues: Driven is a key competitor in the footwear industry and we have some pretty impressive results in terms of revenue generated and market share. However‚ this report will outline some areas where we needed to improve and correct. Specifically‚ this relates to how to handle supply issues‚ how to reduce costs and overhead charges and how to continue to increase value to our shareholders. Recommendations: In order to
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Chapter I ACKNOWLEDGEMENT A warm salute to the people who made this business plan possible. To God Almighty‚ who created us and made us go further beyond all trials and circumstances. To our parents who continuously provide us with extraordinary support needed for this paper. Our deepest appreciation to our dear panelists‚ Mr. Christopher Cahayo (CPA) and Ms. Ivy Demain (Marketing Major Graduate)‚ for being part of this project. Your inputs are indeed very helpful for the success of
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