Q1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s global marketing strategy is based on combination of global and local marketing mix elements. For the first elements in McDonald’s global marketing strategy (GMS) is a vital elements in McDonald’s business model restaurants system that can be set up virtually anywhere in the world and the restaurants themselves offer the consumers a chance
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A PROJECT REPORT ON MCDONALD”S AND ITS STRATEGIC MANAGEMENT SUBMITTED TO THE UNIVERSITY OF MUMBAI AS A PARTIAL REQUIREMENT FOR COMPLETING THE DEGREE OF M.COM (ACCOUNTS) SEMESTER I SUBJECT: STRATEGIC MANAGEMENT SUBMITTED BY: SHUBALAXMI. SHETTY ROLL NO.: 47 UNDER THE GUIDANCE OF DR. MINU THOMAS SIES COLLEGE OF COMMERCE AND ECONOMICS‚
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McDonalds Marketing in India 2012 S. VIKRAM 10BCO053 2012 ------------------------------------------------- Department of Commerce ------------------------------------------------- ------------------------------------------------- Sri Krishna Arts and Science College Autonomous College affiliated to Bharathiar University Accredited by NAAC with ’A’ Grade An ISO 9001-2008 Certified Institution Coimbatore McDonalds Marketing in India Done by: S.VIKRAM
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McDonald’s Great Britain – Turn Around New menus‚ improve services‚ advertising‚ opening new stores‚ closing others‚ and refurbishing others have propelled McDonald’s U.S. back into an active growth cycle after experiencing a slack period in 2003 and 2004 – U.S. sales have climbed for 40 straight months. Sales in Great Britain have not shown a similar movement. Sales at McDonald’s 1‚235 British outlets have been slughish for years‚ and the reasons are numerous. New chain such as Yo! Sushi and
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SWOT Matrix | |Strengths |Weaknesses | | |Strong brand name‚ image and reputation. |Unhealthy food image. | | |Large market share. |High Staff Turnover including Top management. | |
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A. You should consider and describe at least the following in your case study • The dress and grooming requires for staff The appearance policy for McDonald’s Dressing • A neat‚ clean and wrinkle-free uniform • Good personal grooming McDonald’s supply with a shirt and hat/visor. Some countries supply you with pants and some make you buy your own but reimburse you. Pants have to be Black and no jeans. Hair clean‚ neat‚ conservatively styled. • Short hair cut above the collar and neatly
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Solution: Answer 1: (15 marks) There are different ways of doing competitive analysis. Out of which Porter five forces model and SWOT analysis are most appropriate as they both provide strong guidelines for doing competitive analysis for strategy making. Rationale for Porter Five Forces model: 1. Five forces model specifically focus on buyers‚ suppliers‚ substitutes‚ new entrants and rivalry. 2. According to Porter these five forces state the rules of competition so it can be a handy tool for strategy
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Solved Example on Job Rotation‚ Job Enlargement and Job Enrichment Q. Westside store currently has the following departments:- - Men’s Apparel - Women’s Apparel - Kid’s Apparel - Footwear - Homestore There are 6 salesmen working in each department‚ 2 cash counters with 3 cashiers each‚ 1 Customer Care Department with 2 employees. Each department has a senior sales executive who ensures the smooth running of the department‚ 1 stockist who checks the inventory
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Area 2 Job enrichment is a one of the way that Amazon uses to motivate it employees‚ that involves redesigning jobs so that they are more challenging to the employee and have less repetitive work (Woods) . The purpose of job enrichment is to make the position more satisfying to the employee. To accomplish Overall goals of the company often include increasing employee job satisfaction‚ reducing turnover‚ and improving productivity of employees. One of the Amazon approaches that they use is Amazon
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CASE 10.2 Hot Coffee at McDonald’s First of all let’s clarify what is the story is‚ what are the facts? There was this woman (Stella Liebeck) who poured a cup of coffee (Mc Coffee) into her lap. Because of that she suffered third-degree burns. Her medical expenses worth $10‚000 and the and of the case she got $ 2.7 million. Sounds a bit strange isn’t it?! Here come my ethical problems. Did her permanent scars‚ the $10‚000 medical bill and all that torture she went through worth that
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