LITERATURE REVIEW : INFLUENCER MARKETING INTRODUCTION Influencer marketing has emerged as one of the fastest-growing social marketing practices as brand marketers look to connect with consumers and customers in meaningful and authentic ways often through the collective voice of active bloggers that are passionate and vocal about the brands they love. It represents a form of Word of Mouth marketing‚ which we define as an unpaid form of promotion – oral or written- in which satisfied consumers tell
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Literature review An in-depth view into fish disease Kimberley 12/1/2010 Contents 1 Introduction 3 1.1 What is Fish Disease 3 2 Viral diseases present 3 2.1 Freshwater species only 3 2.1.1 Herpesvirus salmonis 3 2.1.2 Channel catfish virus 4 2.1.3 Epithelioma papillosum 4 2.1.4 Infectious Pancreatic Necrosis 5 2.1.5 Koi Herpes virus 5 2.1.6 Spring Viraemia of Carp and Swim Bladder Infection Virus 6 2.2 Both Freshwater and Marine species 6 2.2.1 Viral Haemorrhagic
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LITERATURE REVIEW Definition of ’Brand Awareness ’ The likelihood that consumers recognize the existence and availability of a company ’s product or service. Creating brand awareness is one of the key steps in promoting a product Brand Awareness is the extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product. Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in
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business have web presence‚ some of people think that website is just a commercial requirement but others think that it is mandatory to run their company activities. These different theories about internet have been discussed a lot in recent marketing literature. In the past decade marketers have been arguing about the role of internet in marketing. In the start marketers used internet as communication tool but as time passed they realized the true potential of internet and the idea of Internet marketing
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the hospitals such as interdisciplinary rounds and medical rounds‚ but these are done perhaps daily or a few times a week. It is the focus of this paper to address three relevant headings related to nursing hourly rounding through research literature and review. With hourly rounding‚ nurses can independently initiate and perform tasks. Additionally‚ nurses can utilize the nursing process and apply it as frequently as every hour. For example‚ after medicating (implementation) the patient with
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Problem and Review of Related Literature I. Personal Hygiene Personal Hygiene is simply the application of principles for maintaining health and personal cleanliness (Placio‚ 2003) or it means good health habits including bathing‚ washing hair‚ wearing clean clothing‚ and frequent hand washing. Poor personal habits are serious hazards in food establishments. The restaurant management team is responsible for the health and safety of our employees and customers. They must insure that restrooms
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A Review of the Literature Transracial adoption occurs when two parents of one race or ethnicity adopt a child of another (Hoffman‚ Pena‚ 2013). Through the years there has been significant controversy surrounding transracial adoptions as it has been said that “(white families) no matter how well intentioned‚ may be ill equipped to help black children survive in a racist society and develop a healthy sense of themselves and racial identity” (Butler-Sweet‚ 2011). Most notably the National Association
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The compilation of data in this review led to the fact that the use of Botox in TMJ Disorders is beneficial and has little or no side effects. This study made use of targeted and identified well-designed clinical trials in which investigators tested the usage of Botox on subjects directly using modern technology and equipment. Botulinum toxin exerts its effect by cleaving key proteins required for nerve activation. First‚ the toxin binds specifically to nerves which use the neurotransmitter acetylcholine
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PART A CHANGE is unavoidable in order to remain competitive in today’s fast-paced market environment. Management guru‚ Tom Peters puts it that ‘change or die’ has been the bottom line for countless firms (Jick & Peiperl‚ 2011). Change can be large or small‚ evolutionary or revolutionary‚ sought after or resisted (Hayes‚ 2010) and is a general feature of organisational life‚ both at an operational and strategic level (Todnem‚ 2005). Burnes (1992) expressed that ‘change management is not a distinct
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Mobile Commerce: Literature Review Dr. Sudha Singh ( Associate Professor‚ PG Department of Computer Science and Engineering‚ BCET‚ Durgapur.) The m-commerce (MC) is an evolving‚ dynamic‚ unique and rapidly changing business opportunity with its own characteristics and concept (Lindsay‚ 2000). Many industry experts believe that m-commerce is a sleeping giant whose time has yet to come (Buhan‚ 2002). E-commerce benefited many organizations by reducing supplier cost and increasing profit. E-commerce
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