was written by Jib Fowles and published in 1982. Fowles has written other books on the effects of media on society such as “Advertising and Popular Culture” published in 1996. He is also a researcher‚ publisher‚ and professor in media. “Advertising’s” has also appeared in “Mass Advertising as Social Forecast” by Jib Fowles. From the title‚ you can expect that this essay will explore the reasoning behind advertisements and why people like them. It is an appropriate title because Fowles breaks down each
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insurance product by using persuasive appeals as defined in both Jib Fowles’ “Advertising’s Fifteen Basic Appeals” (Fowles‚ 2008‚ p. 558) and the Aristotelian Appeals. The advertisers used Pathos as the underlying appeal in both advertisements to reach their targeted audience‚ but Allstate’s advertisement‚ “Girl in the Pink Truck” (N.p.‚ Allstate Mayhem Commercial) also relied on the need for safety (Fowles p. 563) and nurturance (Fowles p. 558) to appeal to parents of teenage girls; while Progressive’s
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products or services. “Advertising’s Fifteen Basic Appeals” is an informative and educational article‚ which is written by Jib Fowles‚ a professor of Communication at the University of Houston Clear Lake. This article first appeared in Etc. 39:3 (1982) and was reprinted in the college textbook - Advertising and Popular Culture (1996). In the “Advertising’s Fifteen Basic Appeals”‚ Fowles provides readers with a set of information that discusses how advertising contains certain unconscious emotional appeals
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the purpose of the ad is‚ to draw the attention of anyone who can relate to its message. According to Jib Fowles‚ professor of communications at the University of Houston Clear Lake‚ and author of the book: Advertising and popular culture‚ “…. Emotional appeals fall into several distinguishable categories‚ and that every ad is a variation on one of a limitation number of basic appeals.” (Fowles 52.) A lot of non-profit organizations use their ads to bring awareness to problems around the world. One
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Is Television Harmful for Children The reaction paper is correlated to the “Taking Sides” issues‚ this is the 2 issue. I have chosen this topic‚ because I found it quite interesting and argumentative. But as I have understood part “NO” (Jib Fowles from The Case for television violence) does not provide clear opposition‚ but mainly criticize part “Yes” (W. James Potter form On the Media violence). Many argue that the reason of violence among teenagers and young adults in reality is about the
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2013 “By giving form to peoples deep lying desires and picturing states of being that individuals privately yearn for‚ advertisers have the best chance of arresting attention and affecting communication” says Jib Fowles in his piece “Advertising Fifteen Basic Appeals. Jib Fowles‚ Bergen Evans‚ and Stephanie Ericsson all are components of how one can understand why people tend to buy products‚ and what entices us to be moved by a single commercial. Certain aspects of a product can induce really
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However‚ this sense of pride and patriotism can be manipulated through imagery and hollow words. One example is an ad for the “Esprit de Corps Lamp” by The Hamilton Collection. This advertisement uses some appeals of non-material needs mentioned in Jib Fowels’ article “Advertising’s Fifteen Basic Appeals” and patriotic imagery to appeal to the elderly. Through the use of patriotic imagery‚ buzzwords‚ and the appeal of the need for affiliation‚ the need to feel safe‚ and the need for guidance. The
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Get Geico‚ Get Happy! Geico is a car insurance company which has used several advertising techniques that address many of the fifteen basic appeals‚ described by Jib Fowles‚ to gain potential customers (Fowles 1). For instance‚ the need for affiliation has been catered to through advertising depicting Geico as the best there is. People tend to affiliate themselves with top companies. Emotional appeal is catered to primarily; the premise being to invoke the idea that getting Geico insurance will
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Geico Advertising Appeal Out of the many appeals that companies use to advertise their product or service‚ the need to achieve is one of the most commonly seen. In our highly competitive society‚ everybody is trying to get ahead. Everybody is looking for that little advantage that will push them forward. The appeal of achievement correlates with success and winning‚ ideas that represent the outcomes of hard work on which people like to pride themselves. In many of their ads‚ Geico likes
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components are used to hook the customer and it works almost every time. Through Jib Fowles‚ “Advertising’s Fifteen Basic Appeals”‚ we learn of the aspects that attract the average consumer to buy products‚ which are the Fifteen basic appeals. Fowles suggests that advertisers incorporate desires and needs of the consumers into the advertisements; these desires and needs that captivate the viewer or the consumer are part of Fowles Fifteen basic appeals (73-74). The most obvious appeals in the Corona commercial
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