JetBlue Airlines Strategic Management Case Analysis Introduction to the Company History of the Firm JetBlue was established in 1999‚ and was the third airline start-up for founder and CEO David Neeleman. Neeleman managed to gather $130 million‚ the most ever raised for a start-up airline‚ from investors that included Chase Capital and financier George Soros. With the large start-up capital he purchased new Airbus A320 jets equipped with satellite TV‚ a first in the industry. In 2004 the
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an eye on ]etBlue. That could prove to be a successful operation.3 -Herb Kelleher‚ Co-founder‚ CEO‚ Southwest Airlines Ann Rhoades looked up from the stack of papers in front of her and gazed out the window. She watched with pride as a JetBlue plane lifted off from Kennedy Airport. She knew from the departure time that this one was bound for Buffalo. She paused for a moment to reflect on what had been a very exciting year for the start-up. JetBlue’s service had grown from 9 departures per
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I. Case Problem: The Hands-On CEO of JetBlue The first thing you notice when getting on board is the new car smell. “No wonder” says the flight attendant hearing your remark. She points to a metal plaque n the doorway rim that says the Airbus A320 was delivered 1 month ago. Other notable features are the free cable on your personal video screen and the leather seats. Flight attendants are trained on how to give service with a retro flair. All attendants have to learn to strut proudly‚ as if
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JetBlue Airways Case Study Analysis Problem Definition The situation described in “JetBlue Airways: Regaining Altitude” is one that‚ unfortunately‚ more than a few people have experienced. The many problems that unfolded in the course of only a few short days‚ were all caused by one main issue‚ a lack of communication and communication training in a crisis situation. Company Objectives What once was a vision has now become a reality that defines JetBlue as a company. Neeleman
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CASE STUDY: JetBlue Airways & Organizational Development: Partners for Change Michael Morales March 30‚ 2012 Table of Contents Abstract ………………………………………………………………………………...3 Introduction …………………………………………………………………………….4 Stage 1 - Entering and Contracting …………………………………………………….5 Stage 2 - Diagnosis ……………………………………………………………….........6 Stage 3 - Planning and Implementing ………………………………………………….9 Stage 4 - Evaluating and Institutionalizing …………………………………………....10 Conclusion ………………………………………………………………………
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Executive Summary JetBlue Airways‚ the latest entrant in the airlines industry has gone through the initial stages (entrepreneurial and collectivity) of the organizational life cycle rapidly under the successful leadership of David Neelman. JetBlue Airways is currently in the formalization stage of the life cycle where in it needs to create procedures and control systems to effectively manage its growth. Also as it proceeds to grow further to reach the elaboration stage‚ JetBlue needs to continue
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ice also causes an increase in stall speed‚ instability and a decrease in lift (Roy‚ K.S‚ 2008). Icing protection systems: The types of icing protection systems are pneumatic deicing boots‚ thermal devices‚ and electro-mechanical systems (Burrows‚ 2002) Aircraft Icing Smithsonian Air and Space Magazine Electromechanical Deicing Retrieved February 20‚ 2009‚ from http://www.airspacemag.com/how-things-work/deicing.html Burrows‚ W. E. (2002). Assessment of Technologies Deployed to Improve Aviation. Civil
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Case-3: JetBlue Airways: A cadre of New Managers Takes Control. Introduction: JetBlue Airways Corporation‚ often stylized as jetBlue‚ is an American low-cost airline. The company is headquartered in the Long Island City neighborhood of the New York City borough of Queens. Its main base is John F. Kennedy International Airport‚ also in Queens‚ and maintains a corporate office in Cottonwood Heights‚ Utah. The airline mainly serves destinations in the United States‚ along with flights to the
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surface of the wing) no thicker or rougher than a piece of coarse sandpaper can reduce lift by 30 percent and increase drag up to 40 percent. Larger accretions can reduce lift even more and can increase drag by 80 percent or more. (AOPA‚ 2002‚ 2). Deicing equipment is installed on most transports today‚ however much is still to be learned about icing. Nature can create conditions‚ which exceed those test conditions‚ and even aircraft certified to
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leaking. Collect waste fluids in properly labeled containers and dispose of them properly. Establish and maintain a recycling program by disposing papers‚ cans‚ bottles and trash in designated bins. IV. Standards and Specifications (Salt and Deicing Material Handling) During loading and unloading of salt and de-icing materials‚ prevent and/or minimize spills. If salt or de-icing materials are spilled‚ remove the materials using dry cleaning methods. All collected materials shall
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