Jet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbean’s. As well as possibly lobbying Washington to lift travel sanctions in Cuba‚ which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost than the competition. Jet Blue is a shinning star in the
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Meltdown at Jet Blue Sherri Hernandez XBIS/219 February 22‚ 2013 Donna Rosentrater Meltdown at Jet Blue There were many problems going on at Jet Blue when there was a really bad storm on Valentine’s Day in the year of 2007. Many airports had to completely shut down and cancel all of their current flights because the weather had such bad conditions. This was a result of freezing rain and sleet. Many passengers were very irate and angry because their flights were delayed or either cancelled
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1. Is Jet Blue appropriately positioned to create and maintain a strategic competitive advantage? Yes they are. Jet blues customer service is tremendous. They had the one valentine day massacre but they bounced right back. As a company they know where they have to be in order to succeed in the future. They know about great customer service and low price. Gas prices are rising and with the expansion of the e190‚ I believe this flight will help their revenue increase in the future. 2
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An Airline for the People Management Accounting 02/27/2013 An Airline for the People JetBlue Airlines has a short but overall successful history in air travel. According to the “Customer Protection” page of their website (2012)‚ their goal is‚ and always has been‚ “bringing humanity back to air travel.” JetBlue values its strong company culture‚ as described on their “Work Here” website page (n.d.)‚ and its communication structure encourages upward and downward communication‚ which lessens
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globalization: Concepts & cases http://www.sideroad.com/Sales_Techniques/value-add-sales.html Holloway S. (3rd ed.). (2008). Straight and level: Practical airline economics. Aldershot: Ashgate Publishing‚ Ltd. Johnson W. & Weinstein A. (2nd ed.). (2004). Superior customer value in the new economy: concepts and cases Mard M.‚ Dunne R.‚ and Osborne E. (2004). Driving your company ’s value: Strategic benchmarking for value August 26‚ 2010 from http://www.crcnetbase.com/doi/abs/10.1201/978020350149
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7144-11-1CSQ AID: 1112 | 28/05/2013 jet blue or west jet both have some goal to draw customer attention that is low cost travel with unique amenities like TV in every seat ‚ and its heavy reliance on information technology through out the business was a critical factor in achieving that goal. → over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in
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from the interest rate fluctuations‚ then the loss that would be caused due to the savings certificate rollover at a high interest rate would be offset by the futures position. Let us look at this in detail: From exhibit 3‚ Profit and Loss Statement‚ comparison of the interest payment expenses ( as denoted by Dividends) has increase from 1979 to 1981 by 104.3% which is attributed to the rise in T-bills interest rates. Table 1.2 Time Period 1981 1980 1979 % Increase from 1979 to 1981 Dividends
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and Customer Loyalty Programs. American Economic Journal: Microeconomics 1(1)‚ 101-123 Locke‚ G. (2009). Consumer Behavior Trends and Their Impacts on Airline Product Distribution. Journal of Revenue and Pricing Management 8(2/3)‚ 267-278 Nason‚ S. (2009). The Six C’s of Modern Airline Competition. Journal of Revenue & Pricing Management 8(4)‚ 291-295. Doi: 10:1057/rpm.2008.36
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JET BLUE AND WESTJET: A tale of two IS projects 1. How important is the reservation systems at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in online. For customers‚ this has been a very convenient method and they are able to easily plan their trips. For the Airline companies
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leather seats‚ increased leg room‚ free in-flight DirecTV‚ free in-flight XM satellite radio and free unlimited brand name snacks and beverages. JetBlue has also established a relationship with American Express for its customer loyalty program “True Blue.” The easy to navigate and innovative JetBlue website brings in 77% of total company sales booked. JetBlue has many advantages on its side. The company is well positioned in one of the largest travel markets‚ the New York metropolitan area. In 2008
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