WestJet Case Study Current Market Situation Strengths The greatest strength of WestJet is their brand image. Through their superior customer service‚ WestJet has become one of the most trusted brands as well as Canada’s preferred airline. (Anonymous‚ 2011)‚ (marketing weekly news‚ 2012) One of the most important strengths of WestJet is their ability to provide low fares to consumers because of their low cost structure. (Yannopoulos‚ 2011) A key strength for WestJet has been the ability
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“Industry poised for more stability says Unisys”‚ Regional Aviation News‚ Feb 18‚ 2008. Retrieved from Expanded Academic ASAP‚ 19 Sept. 2008. 2. Dodds‚ B. (2007)‚ “JetBlue Airways: Service quality as a competitive advantage”‚ Journal of Business Case Studies – Fourth quarter 2007‚ Vol.3 No. 4‚ pp. 33-43. 3. Flourish‚ T. and Dostaler‚ I. (2007)‚ “Strategic management as a key to educating the new aviation professional”‚ International Journal of Professional Aviation Training & Testing Research‚ Vol
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AWARENESS OF CORPORATE GOVERANCE IN EMPLOYEES: A STUDY OF PROFESSIONALS AND NONPROFESSIONALS SEEMA MEHTA Prestige Institute of Management TARIKA SINGH Prestige Institute of Management S. S. BHAKAR Prestige Institute of Management UMESH HOLAI Jiwaji University Corporate governance has recently emerged as an issue of global significance. The present era is of intense global competition with customers becoming more knowledgeable and demanding. Not only the customers but also the shareholders
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Comparative Analysis: JetBlue VS Southwest This case is a report that compares the financials of two well-known firms in the airline industry‚ JetBlue and Southwest. JetBlue Airways Corp was established in the year 1998 with a vision of being a leading cost efficient passenger airline with competitive‚ low rates. The company has been working toward a goal of growing sustainably while also maintaining efficient liquidity. The second firm in this case report‚ Southwest Airlines Company is a much older
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Appendix 1: Case Analysis Case reports should fulfill 3 basic requirements. 1. Identify all pertinent issues to be addressed by management. 2. Analyze and evaluate the company’s situation--both internally and externally--with regard to the mentioned issues and potential solutions. 3. Evaluate potential alternatives against decision criteria in order to select a recommended course of action‚ and develop an implementation plan that is as realistic or ‘do-able’ as possible and that addresses the
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1. How did the concept of LCC emerge in India? Which factors encouraged the growth of LCCs? Ans 1.: The history of aviation industry dates back to 1930 when the Tata group launched the Tata airlines. Though at that time the entry of private firms were restricted but after the liberalization the entry of private owned airlines operators and LCC emerged in the Indian market. By 1994 the government approved the entry of private players in the market. LCC emerged as the main concentration
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WestJet Case Analysis | February 6 2012 | By: Abdu Dipersico | Current Marketing Situation Strengths * Ranked as the second best airline in Canada * Ranked top employer and has the most admired corporate culture in Canada * Known for having customer-friendly culture and enthusiastic employees * Expanding year by year and adding more traveling destinations which include the United States and popular sun-destinations * Added more advanced‚ next generation‚ aircrafts
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packaging or the environment. What expert agencies say Several agencies (national and international) study different substances in the environment to determine if they can cause cancer. (A substance that causes cancer or helps cancer grow is called a carcinogen.) The American Cancer Society looks to these organizations to evaluate the risks based on evidence from laboratory‚ animal‚ and human research studies. The International Agency for Research on Cancer (IARC) is part of the World Health Organization
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Blue‚ the Supreme Court of Pennsylvania [PA] reversed the decision of the Lehigh County Court of Common Pleas that had entered an order requiring a father to contribute $4‚600 a year towards his son’s college expenses. In addition to the award of support‚ the trial court had mandated that the son apply for financial aid to compensate for the difference in the tuition costs. The Court recognized in Blue that even though it was not a typical issue of
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Cedar Georgevich 1) The management of Jet Blue accomplished being both effective and efficient utilizing a flat organizational structure. Unlike a typical expanding business‚ Jet Blue maintained a small business feel and did not develop numerous layers of management that characterizes a tall structure. Neeleman remained the one and only chief and CEO while his initial partners expanded on their positions and managed the associates. Neeleman and his partners made all vital decisions from the start
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